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Volume 47. The Birth of the First Internet Drama in History

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    Now when it comes to online dramas, few people will immediately think that my country's online drama starts with Duanzi drama. The 13 -year mini -series "never expected" is a leader.

    Also at the beginning of 2013, the online drama "House of Cards" on the other side of the ocean not only made the investor flix a mainstream video website in the United States, but also made domestic video websites, which were troubled by copyright burning money, see the commercial potential of online dramas.

    The curtain slowly opened, and it has been 14 years since it was called the first year of web dramas.  From the early days when people filmed online dramas, they were considered too low and their status was low; in the mid-term, major video sites continued to burn money and compete for traffic stars¡ª¡ª

    One of the signs of the arrival of the first year of web dramas is that the "regular army" has entered the arena.

    With more abundant funds and a mature team, two popular online dramas that aroused a certain response were also born this year-"Dark Man" and "Soul Ferry".

    Still in 2014, Kiwi brought in Li Yifeng and Yang Yang with a production cost of 5 million yuan for a single episode to cast the big IP drama "Tomb Notes", which has far exceeded the cost of traditional TV dramas.

    Fortunately, a lot of money was spent, and on July 3 of the following year, the VIP collection of "Tomb Raiders Notes" was launched. Because there were too many paid members who poured in instantly, the server crashed.  Five months later, Kiwi announced that the number of members in that year had doubled to more than ten million.

    As the first person to eat crabs, "Tomb Raider Notes" naturally became famous in the first battle. Not only the popularity of several leading actors soared, but also the platform party followed suit

    The success of "Tomb Raiders Notes" shocked the entire industry.  Almost all discerning people have discovered a shortcut to wealth:

    Big IP + traffic artist + big production online drama = wealth password.

    In September of the same year, Penguin Films directly released the copyright of 8 novels in the "Ghost Blowing the Lantern" series, which caused a burst of exclamation from the audience. Since then, the brutal copyright war has begun, and various film and television IPs have been fired at sky-high prices

    Also starting from "Tomb Raider Notes", there was an upsurge of traffic stars appearing in large-scale online dramas, which led to a series of super online dramas such as "Three Lives III", "The Legend of Chu Qiao", and "Sweet Honey".

    However, in this life, "Princess Concubine" took the lead. Originally, this drama was broadcast at the end of 2015 in the previous life, but now because of Yuan Hua's intervention, this drama was almost a year ahead of schedule, and it was launched at the beginning of 2015!

    At this time, "Tomb Raiders Notes" is still being worked on in the later stage, and "Prince Princess" has already been launched first!

    So "Princess Princess" naturally replaced "Tomb Raider Notes" as the first person to eat crabs, and of course it will be more sensational and successful than the previous life.

    In addition, although there are no popular stars in this show, at least there is such a top-notch as Yuan Hua who deeply participates in the behind-the-scenes production. Although the form may be different, the final effect is actually the same

    The premiere of "Princess Concubine" was a blockbuster, but Yuan Hua still did not relax, and continued to copy the marketing methods of the previous life step by step according to the original plan, and various hypes such as "poor than the crew" and "good looks" and other hot topics boosted the show.  The heat is even higher¡ª¡ª

    Needless to say, the effect of these "three sharp axes" is nothing more than blooming flowers, cooking oil with fire, and the popularity has grown exponentially. Soon, watching the drama will become a public opinion carnival with the participation of all the people

    The reason why "Prince Princess" was so successful in the previous life is largely related to marketing

    However, this marketing promotion is also very expensive, and it is not directly burned at the beginning. What if it loses money?

    In most cases, it is also the producer and distributor. After seeing the improvement in the performance of film and television dramas, they increase their efforts to spread the publicity a little bit

    But in this way, sometimes some opportunities will be missed, and the best effect may not be achieved

    But because Yuan Hua had a solid heart, the promotion and marketing of this drama was unreserved from the very beginning, and he directly launched the silver bullet offensive to pursue the greatest level of all-round coverage, ensuring that as many people as possible can see this drama in the shortest possible time  ¡­

    The most buggy thing about the traveler is that even though he is on the gambling table, he knows both his own hole cards and the opponent's hole cards, so he can blind stud without looking at the cards, so how can others win?

    With Yuan Hua constantly collecting more firewood and raising salaries, "Prince Princess" continues to rampage like a red-eyed bull, unstoppable. Before it, no online drama has ever achieved such influence.

    In just two or three days, Weibo topics have been read more than 530 million times and discussions have reached 303,000.  And received a high score of 8.1 points on Douban, and the popularity of the Internet continues to lead, far exceeding the attention of works of the same category.

    That is, after setting a record of 110 million views on the first day, 60 million and 70 million views were raised again on the second and third days respectively. The total number of views in the first four days exceeded the 300 million mark.  100 million¡­¡­

    ? The first two days of the show, namely March 10th and 11th.??Updated four episodes + three episodes respectively, and then charged from the eighth episode on the third day¡ª¡ª

    Two VIP episodes are updated every day, a total of 30 episodes are updated in 15 days, and the whole drama is completed in a total of 17 days. When the last episode was released, the total number of views officially exceeded the 3.5 billion mark, and after the end, it is still tens of millions per day  Continued growth¡­¡­

    Among them, on the 14th day of its launch, it ushered in the highest broadcast volume, with a single-day broadcast volume of over 240 million, surpassing "Wu Mei Niang Legend" with a daily broadcast volume of 220 million, and won the first TV drama on the entire network.

    Although there is only such a day, it is already shocking enough to drop your jaw in shock. You must know that "Legend of Wu Mei Niang" is the king of the first drama with an average rating of over 3!

    You must know that a certain platform introduced this drama some time ago, but it cost a sky-high price of more than 100 million close to 200 million.  I guess I would never have dreamed that the number of daily broadcasts would be surpassed by a small-budget online drama. Even if it is only for one day, this breath is hard to swallow

    You must know that Kiwi and Huazhang Film and Television signed a sharing agreement, which means that Kiwi did not pay a penny.  Of course, the platform still needs to provide some promotion resources, but it is basically the same as lying down and making money!

    Seeing that the kiwi fruit platform has almost zero cost, earning a lot of money from an online drama, the number of paying members has increased sharply, and the drama king who spent a lot of money on his side has been robbed of the limelight, so he can only grit his teeth.  Swallow in the stomach

    The media rushed to report on this phenomenon, adding fuel to this feast of public opinion:

    "The first day of "Princess Concubine's Promotion" exceeded 100 million views, and half a month later the total views exceeded 3 billion. The spring of online dramas is officially here!"

    "The birth of the first online drama in history, "Princess Concubine's Promotion" set off a myth in the ratings of online dramas, and the princess Zhang Tianai was promoted to a new generation of sultry masters, and completed the counterattack and booked the hottest newcomer of the year in advance."

    "The magic drama "Princess Concubine's Promotion" is popular all over the Internet, refreshing the three views of netizens."

    ""Princess Concubine's Promotion" exceeded 100 million views within 18 hours of its launch, and the total number of views exceeded one billion in just 8 days after its launch! It quickly dominated the list of hot topics and popular online dramas, just like a rush to dominate the screen  .¡±

    ""Princess Concubine's Promotion" became popular on the Internet, and corruption became a sharp weapon."

    "The small-budget web drama "Princess Concubine's Promotion" set off a frenzy of ratings. Huazhang Film and Television became famous in the first battle. It is conservatively estimated that the profit exceeded 100 million. The company's boss Yuan Hua may become the biggest winner!"

    "On March 27, "Princess Concubine's Promotion" ended with an astonishing 3.5 billion views, becoming the number one drama series on the Internet. A series produced at an ultra-low cost can achieve such a high degree of attention, which is why many brands  Businesses didn't expect it, and many brands are annoyed that they failed to seize the opportunity."

    However, although the kiwifruit platform is making money, the CEO Gong Yu must still feel a little bit uncomfortable

    After all, if we had known that this show was so popular, we should have made up our minds to pay a large sum of money to buy it out. Then we don¡¯t have to allocate half of the proceeds to Yuan Hua, and basically all the money will be exclusively shared by the platform.

    Of course, this is purely Gong Yu's wishful thinking. No matter how high the price he asks, Yuan Hua is unlikely to make a loss-making deal.

    Unless he really offers a sky-high price that even Yuan Hua can't refuse, but it is basically impossible to happen beforehand

    If the kiwi fruit side is just a trouble of happiness, then the other two video platforms that participated in the bidding for the online drama "Prince Princess" have basically regretted their intestines by now!

    So soon there was gossip, it is said that the person in charge of Goose and Ku who was in charge of negotiating whether to introduce the show was fired by the big boss on the same day

    As a web drama, "Prince Princess" is absolutely phenomenal in its success!  It may not be unprecedented, but at least it must be unprecedented!

    "Princess Concubine's Promotion" ranks among the best in terms of word-of-mouth and ratings on Weibo, Douban and other social media. Weibo topics have been read more than 3.03 billion times, discussions have reached 1.064 million, and it has been ranked first on the Weibo hot search list for 3 weeks.  , and received a super high score of 8.2 points on Douban, and the Baidu index soared to 770,000.

    There are 500,000 bullet screens and more than 1 million comments.  In the two-dimensional video sites A and B, "Princess Concubine's Promotion" completely dominates the screen, and continues to lead the discussion on the Internet.

    At the peak of ratings, it has even far surpassed other TV dramas that were popular in the same period, and the amount of online discussions and hot topics have come out on top.

    According to data from an authoritative third-party IVT, "Prince Princess" has reached nearly 8 million people, outshine other online dramas.

    "Have you seen the princess today?" has become the vane of a new generation of trends.  This phenomenon caused many media to rush to report and interview, and the "princess phenomenon" spread from inside the circle to outside the circle, triggering a greater social discussion.

    Although the series has come to an end, it is foreseeable that the success of "The Princess" will further subvert the entire TV series and even the entertainment industry.sp; Although the series has come to an end, it is foreseeable that the success of "Princess Princess" will further subvert the entire pattern of TV dramas and even the entertainment industry.
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