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Text 210. "Zhu Xian" Ends "Ode to Joy" Relay

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    "Boss, now the four major TV stations want to get the second-round broadcast rights of "Zhu Xian", who do you think we will give it to?"

    Yuan Hua was shocked immediately. After all, he has been burning money recently, and finally got new income. He immediately asked:

    "What's the current asking price?"

    Fang Jing replied: "The highest bidder in the second round is Mango Channel, 2.2 million, but Blueberry Channel and Lychee Channel are willing to simulcast, and each bid 1.5 million."

    Yuan Hua said without hesitation: "Then the two broadcasting will make a lot of money!"

    It is equivalent to saying that in this way, the second round of the drama "Zhu Xian" can sell for 3 million episodes, and the total transaction value is as high as 216 million.  Even if the two are split equally, each will have to spend more than 100 million yuan.

    You must know that this price is even higher than the first round prices of many TV dramas!

    Why can the second round of "Zhu Xian" be sold at such a high price?  Of course it was because the ratings in the first round were so good!  Naturally, the price of the second round of TV shows has also been raised!

    In fact, the drama "Zhu Xian" not only made a head start, but also has a very steady follow-up trend, breaking a series of ratings records during the one and a half months of broadcasting.

    On August 23, 2016, which is the fifth Sunday of the weekly broadcast, the csm52 city network ratings of the show successfully broke through 5, surpassing the 4.2 ratings record set by the 15-year ratings champion "Legend of Wu Mei Niang".

    In the last week, at 11:28 pm on August 30th, the 36th episode of the show (the finale of the first season) broke 6 in the csm52 city network ratings, with a peak ratings share of 17.258.

    This data not only broke the ratings record of "The Temptation of Going Home", which had the highest ratings of 5.23% in 2011.  In addition, it also set a new record for the highest ratings of provincial satellite TV dramas in the 21st century.

    In the end, the show's average audience rating was 3.061, which was a full point ahead of the previous drama king "Dear Translator" at 2.048. It can be said that the jaw dropped in shock!

    Quite a "although I knew he was awesome, but I didn't expect him to be so awesome".

    You know, this is a weekly drama, and it is not shown at 8 o'clock, but at 10 o'clock, and it can achieve such exaggerated results. It is not unprecedented, but at least it must be unprecedented!

    Moreover, the drama not only achieved top ratings on TV stations, but also performed strongly on online platforms. As of August 31, when the last episode of the first season was aired, the cumulative number of broadcasts of the drama on online platforms has exceeded 24 billion.

    Although there are still four full months left in this year, everyone feels that there is no suspense for the annual drama king, and there is no chance for any drama to challenge this record.

    "By the way, is the second season of "Zhu Xian" finished? Can it be broadcast on time?"

    Fang Jing nodded and said: "Well, the project has been successfully completed, and there are only some repairs and optimizations left. The broadcast will definitely start on time on September 25."

    Yuan Hua nodded slightly: "That's good. By the way, how is the ratings of "Ode to Joy"?"

    Fang Jing said with a smile: "Pretty good. On September 1st, the audience rating of Tomato Channel's premiere was 1.342, with a share of 4.28, and that of Blueberry Channel was 1.549, with a share of 5.12, ranking second and first at the same time."

    Yuan Hua immediately beamed with joy, and casually made a joke:

    "Uh, the first and the second are all taken by us, isn't it a bit too ostentatious! After all, this is the prime time!"

    The ratings are obviously much better than those in the previous life, because Yuan Hua still has the impression that the ratings of the first season of "Ode to Joy" were not so good in the early stage, and they slowly rose later

    Perhaps on the one hand, it is because of Hu Ge, after all, he is also a golden sign in the field of TV dramas for many years, and on the other hand, it is naturally aimed at the producer Fang Huazhang Film and Television.

    After all, Huazhang Film and Television's last drama "Zhu Xian" just set off a frenzy of ratings this summer, and the popularity has not yet subsided. Just as the drama "Ode to Joy" took over, it will naturally get this wave of bonuses  .

    Of course, "Ode to Joy" has been on the air for a week now, but just now Fang Jing didn't mention that the ratings broke 2.

    Based on Yuan Hua's understanding of her little assistant, if it is said that the ratings of this drama have broken the second, then she could not have mentioned it in the report just now

    That means that although the premiere of this drama was very good, its stamina was slightly insufficient, and there was no obvious increase after that. This is still not the same as "Zhu Xian"

    Of course, this is not surprising at all. After all, this is an urban workplace drama. The ratings broke 1 in the beginning, and the dual-channel simulcast occupies the championship and runner-up at the same time. It is already very powerful, and it cannot be too demanding!

    After all, the average ratings of this year's drama king "The Translator" are only two.

    And this is almost the peak ratings of modern workplace dramas!  The same type of drama in the past ten years, there is no one with higher ratings than him!

    Different from "Zhu Xian", the broadcast form of "Ode to Joy" is not a weekly broadcast, but a normal daily broadcast, with two simulcasts at 8 o'clock every day, and then two episodes a day.

    A total of 42 episodes will be broadcast for 21 days, starting on September 1, and then finishing the last episode of the first season of "Ode to Joy" on September 21.

    Moreover, the second season of "Ode to Joy" is not broadcast after the first season, but it will take a while to wait until the second season of "Zhu Xian" will start on September 25.

    After the second season of "Zhu Xian" is over, the second season of "Ode to Joy" will be relayed again. Basically, the two dramas come alternately

    Fortunately, "Zhu Xian" is broadcast weekly, so it is not broadcast on the prime time slot. If the two dramas are broadcast on the prime time slot at 8 o'clock for all four seasons, it will basically not leave a way for others to survive!

    If all the prime time in the past few months is dominated by Huazhang Film and Television, it will cause public outrage in the industry!

    Yuan Hua immediately opened Douban, wanting to see how the word-of-mouth of "Ode to Joy" is¡ª¡ª

    "Life is like a dye vat, rich and gorgeous; friendship is like rice wine, with a drunken fragrance and charming."

    "The drama of conscience, even if I leave Hu Ge aside, I will also like this drama. The five girls have their own characteristics, and they can think of their own shadows in different periods."

    ""Little Times" has finally produced a TV series."

    "I've never chased domestic dramas, but for Lao Hu's sake, and confessed to Wei Wei!"

    "The casting is considered a success. The five female roles are the ultimate embodiment of a certain aspect of modern women. Liu Tao and Jiang Xin have added points."

    "Qiu Yingying and Qu Xiaoxiao are typical representatives of brainlessness and unhappiness, occupying the two camps of stupidity and low EQ respectively."

    "I'm curious as to who are the ones who tweet ditties, I just like girls who look like goblins."

    "After watching two episodes, I think it's not bad. There are 5 women with different personalities. Liu Tao is handsome and very enjoyable. Jiang Xin is charming and sexy. The three little girls are pure, cute and spicy. They are all kind women. I hope there are all of them.  good place to stay¡±

    "Although the quality of workplace dramas in the United States and South Korea is not as good as it is, it is still a conscience without the drama of a mother-in-law in a domestic city. Encouraging four stars!"

    It turned out to be unexpectedly good, and the current overall score of the first season is 7.5.

    44.4% of the people rated four stars, 27.8% rated three stars, 19.5% rated five stars, and 3.9% and 4.3% rated two stars and one star.

    Looking at it this way, the word-of-mouth of the first part is obviously much better than that of the second part, because Yuan Hua remembers that the word-of-mouth of the second part does not seem to be very good, but the ratings are better than the first part!

    Of course, this aspect is also because the first part laid the foundation!  In addition, it also involves a question of the taste of TV drama audiences.

    No kidding, sometimes the more bloody dramas may have higher ratings. For example, "Mother's Way" with a rating of 2.4 is actually the 18-year-old ratings champion.

    In addition, there is the famous "The Temptation of Going Home", which is still full of three views, but it is the second most popular drama in the past ten years after "In the Name of the People".  Can't say it!

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