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Text 213. Sister, who are you acting like a baby with?

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    ,

    ""To Youth. So You Are Still Here" broke 300 million in four days and was crowned the champion of the Mid-Autumn Festival. Why are youth nostalgic films so popular?"

    ""A Chinese Journey to the West 3" suffered a disastrous word-of-mouth failure because of the consumption of its sentiments. Netizens with a "big talk" complex denounced it for destroying the classic."

    "Youth films that focus on nostalgia seem to be tried and tested box office panaceas. Yuan Hua and Liu Yifei's new film "To Youth. So You Are Still Here" has a cumulative box office of more than 500 million in 9 days after its release, completely surpassing the consumer-oriented follow-up "A Westward Journey 3"  ""

    "The mid-autumn festival is over, and the youth-themed "To Youth. So You Are Still Here" was crowned the champion of the Mid-Autumn Festival, and the fantasy comedy "Journey to the West 3" ranked second. "The Murderer" and "July and Ansheng" were well received.  Became a loser."

    "Hot popularity does not mean word-of-mouth. Although "To Youth. So You Are Still Here" won a double harvest at the box office and topic, but after the film was released, there are still many viewers who do not think highly of it, especially the slightly old-fashioned plot of the film.  questioned."

    "Except for "Take My Brother Away" and "To Youth. So You Are Still Here", which sold 500 million at the box office this year, the box office results of other youth films are not satisfactory. When the youth film market was "overdrawn" in the past few years  "After that, how to attract audiences to enter the theater again may be a difficult problem that filmmakers need to consider at present."

    For Yuan Hua personally, the box office performance of the movie "So You" may not be worth mentioning, but in fact, for most people, this result is quite good!

    After winning 350 million box office in the first four box office days, it won a cumulative box office of 200 million in the next six days. In this way, the cumulative box office in the ten days of release exceeded 550 million.

    However, the decline of the movie is also relatively fast. By the tenth day, the single-day box office has fallen below 10 million. It is expected that it will not be difficult for the final box office to exceed 600 million, but it will certainly not exceed a lot.

    As a youth film, the investment in this film is naturally not much.

    The total investment is 90 million, including 30 million for publicity and 60 million for production, and about half of the actor's remuneration, and Yuan Hua personally takes half (15 million).

    In fact, compared to the genre of youth films, this movie is considered a big investment. After all, the total investment of most general youth films is less than 50 million

    But even so, with a box office performance that was seven times higher than the investment, the movie still made a lot of money, at least it didn't fall into Yuan Hua's gold-lettered signboard.

    However, this result is not particularly outstanding compared to the genre of youth films. After all, there are quite a lot of blockbusters in youth films.

    But this thing, you can¡¯t just look at the numbers, you often have to look at the overall environment. In fact, after 16 years, the overall youth film market is not as popular as it was in the past two years!

    In the previous life, there was one and only one youth film in the top 50 movie box office annual list for the entire 16 years, that is, "So You Are Still Here", with a final box office of 336 million, ranking 45th in the year.

    There are only 4 youth films with a total box office of over 100 million throughout the year, namely "Whose Youth Is Not Confused" 179 million, "July and Ansheng" 166 million, "Xia Youqiao Mu Yawang Paradise" 156 million, "Sleeping in My Heart"  "Brothers on the Upper Bunk" 124 million.

    Looking at it this way, it seems to be okay. After all, there are five youth films that have exceeded 100 million yuan. However, you must know that there are a total of 85 movies with a box office of over 100 million yuan in the Mainland this year.

    In other words, out of every 17 movies with a box office of over 100 million yuan, there is only one youth movie.

    The above four works, including "So You", are all movies adapted from popular youth-themed novels without exception.

    But obviously, it is not difficult to see that compared with "To Youth", "The Year in a Hurry", "You at the Same Table", "Little Times" and "Left Ear" in previous years, the overall box office performance of youth films in 2016 has increased compared to previous years.  a clear downward trend.

    After all, in the past, none of the movies based on IPs of popular youth novels had a box office of less than 400 million

    However, in the 16 years of the previous life, there was not a single youth film that exceeded 400 million, which shows that youth films are no longer a panacea.

    Youth movies will not be completely silent, but as in previous years, the good days when you can get money to collect money at the box office with a few simple tricks, are gone forever!

    Under such an unfavorable general environment, "So You" can still win 500 to 600 million box office, in fact, it has already given everyone a small surprise

    Liu Tianxian has been full of energy every day recently, and every road show is like a chicken blood, even if he is a model worker, he even wants to "work overtime" with Yuan Hua.

    "Hey, why don't we run the road show for one more day! Okay?"

    ? Yuan Hua's complexion changed suddenly,Compassionately pulled her hand away, waved it and said:

    "Stop doing this! Let me tell you, the trick of acting like a baby doesn't work for me! Besides, you already used this trick yesterday, okay?

    You can't change to new tricks, such as beauty tricks or something, maybe I can still consider"

    Liu Tianxian immediately spat at him: "Bah! You have a good idea! Besides, young people, don't be lazy, so what if you run for another day?"

    Yuan Hua rolled his eyes and said, "Are you a devil? We originally planned to have a road show for seven days after the release, but you acted like a baby and begged repeatedly¡ª¡ª

    I just ran with you for another day, but you still want to run for another day, and there is no end to it!  "

    Liu Tianxian hurriedly put on a smile and said affectionately: "You don't have any work anyway, the rest of this month is nothing more than waiting for the "Mekong River" road show to start. If you are idle, you are also idle. If you run the road show for one more day, it will also be good for our film."  The box office of the movie has increased!"

    You are such a crappy lobbyist, you might as well use a "beauty trap" directly!

    Of course Liu Tianxian himself wanted to increase the box office of this movie, after all, it broke the record!  Whether it's one or two million or one or two million is fine, the more the better.

    Of course, Yuan Hua has no such motivation. After all, the box office of this movie is only over 600 million at the box office. It is meaningless for him to have more or less.

    It is nothing more than rising from the penultimate to the penultimate third. Is there really any difference?

    Yuan Hua shook his head like a rattle: "No, no, this movie is getting close, and the box office is about to drop below 10 million!

    At this time, I will continue to run the road show, and the price/performance ratio is really not high.  If you like to run, then you keep running, I can't run anyway!  "

    "Hmph! Forget it!"

    Liu Tianxian inevitably felt a little frustrated when his "acting like a baby" tactic was ruthlessly rejected by Yuan Hua.  However, he took out his mobile phone and glanced at the real-time box office data, and his depressed mood disappeared immediately.

    Of course Liu Tianxian is happy!  The movie tripled her personal record in one fell swoop.

    From now on, she can be regarded as having a movie with a box office of more than 600 million yuan to support her appearance, and her waist can be straightened even more!

    After all, the highest-grossing movie "Three Lives III" in her previous life was only 535 million, and it failed to reach 600 million.

    This could be regarded as Yuan Hua's compensation to her. After all, the copyright of "Three Lives III" is now in Yuan Hua's hands. Regardless of whether TV dramas will be made or not in the future, at least she will definitely not be asked to act in movies again!

    Although the word-of-mouth of this movie is not particularly good, Liu Tianxian is so satisfied that he couldn't be more satisfied!

    After all, to be honest, most of her movies have relatively mediocre reputation, and this movie is already considered good.
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