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Text 260. The biggest winner of "In the Name of the People"

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    "Is "The People's Righteousness" actually invested by your company? This is the first time I know"

    "In the Name of the People" has firmly occupied the No. 1 spot on the dual networks since its launch, and its reputation has exploded, its ratings have skyrocketed, and its influence has grown day by day. Even Liu Tianxian, who is "surfing on 2G" abroad, was shocked.  Tian suddenly brought up this matter while taking advantage of the filming break.

    Yuan Hua explained to her: "Well, although our company accounted for half of the investment, Huazhang Film and Television did not deeply participate in the production, mainly because of the money"

    Although the drama "In the Name of the People" was not produced by Huazhang Film and Television, because Yuan Hua accounted for half of the investment quota in the name of Huazhang Film and Television, and was the largest investor in this drama, it became logical to become the largest producer.  Branded as "produced by Huazhang Film and Television".

    The main creative team is also happy to see the success of this. After all, Huazhang Film and Television is well-known, and under the brand name of Huazhang Film and Television, it can also help the show to gain popularity. They have no reason to refuse.

    "I heard that the ratings of this show have broken 3?"

    Yuan Hua nodded: "The ratings of the 20th and 21st episodes on April 9 have reached 3.035, and the ratings are increasing steadily every day. When the finale is approaching, the peak real-time ratings may be broken.  .¡±

    Liu Tianxian's small mouth opened wide, and it took a long while before he said:

    "That's amazing! Then isn't the ratings record we just set for "Zhu Xian" about to be broken?"

    Yuan Hua said with some regret: "There is no way, this drama is a rare drama in ten years, and it is destined to break the ratings record

    Among other things, there are as many as 15 national first-class actors in this drama alone. How can we compare with others!  "

    Liu Tianxian is convinced now. As an insider, she certainly knows the gold content of a national first-class actor. You must know that the youngest national first-class actor is Zhang Ziyi, who is 38 years old this year. She has won nine actresses in the five major Chinese film awards.  Grand Slam winner, it can be seen that it is difficult to obtain this title.

    "No wonder, now it is estimated that only gift films can gather such a lineup, and TV dramas are almost invisible! I guess only the lineup of "The Mansion Gate" can compete with it!"

    Yuan Hua commented: "Well, it should be that "The Mansion Gate" is more powerful. This is basically the ceiling of the cast of TV dramas. 17 national first-class actors, Zhang Yimou, Chen Kaige, and Jiang Wen, three top directors, cameo-starred in it.  I can¡¯t even think about it now.¡±

    There is one thing to say, the high-quality dramas that do not necessarily have a lot of old dramas will definitely be popular, and sometimes the songs are high and low, such as "Da Ming Dynasty 1566", the average ratings are less than 0.5, and the recent "All Quiet in Peking", the average ratings  Not broken 1.

    "I heard that you have already bought out the copyright of this drama at a one-off price, so you must be very optimistic about it, right? Why didn't you participate in it?"

    Liu Tianxian was a little curious, after all, if it was her, she would definitely consider arranging a role for herself

    Yuan Hua did not hide it from him: "The main reason is that there is no suitable role. I am not the right age to play the leading role, and the supporting role is not very interesting

    Besides, filming of this drama started at about the same time as our "Zhu Xian", and it was really hard to squeeze out the schedule at that time.  Then if I go to the crew of "In the Name of the People", then I won't be able to see you every day!  "

    "Bah! You'd be so glib, a ghost would believe it!"

    Liu Tianxian spat at him, but couldn't hide the smile on his face.

    "Then this show must be very profitable, right? Isn't your company's valuation going to rise again?"

    The reason why Liu Tianxian mentioned this is because in a few months, Huazhang Film and Television is going to ring the bell and go public!  The popularity of "In the Name of the People" is also a new benefit for the upcoming Huazhang Film and Television.

    Yuan Hua also didn't hide it: "It's certain to make money, but it's definitely not as much as "Zhu Xian"! This show has only sold 208 million yuan for the first round of broadcasting rights, and the webcasting rights have not yet been negotiated."

    At the beginning, Yuan Hua bought out the network distribution rights of "In the Name of the People" for five years at a one-off price of 200 million.  Broadcast rights.

    Liu Tianxian stroked his chin and said, "I don't really understand, but this priceisn't it a bit low?"

    Yuan Hua nodded. The price obviously did not meet Yuan Hua's expectations, but unfortunately no TV station was willing to pay a higher price at that time!

    No way, not everyone is as open-eyed as Yuan Hua. This kind of anti-corruption drama is too thematic. Few people thought that its ratings could explode.  In the past, this type of TV series has never seen particularly good ratings

    Not only TV stations, but even dramas?The main creators are not very optimistic about it, otherwise it would not be possible for this drama to be bought by Mango TV for a mere 220 million in the previous life, and it will directly buy out the distribution rights of Taiwan + Internet for five years at a one-off price.

    There is only one explanation for why the show crew made such a short-sighted decision, because even they themselves are not optimistic about it.

    When Mango Channel bought the copyright within five years, it basically defaulted to the fact that the webcasting rights could not be sold at a high price

    In fact, this was indeed the case at the beginning. In the early days, no one wanted the webcast rights of this drama at all. It was not until "In the Name of the People" that the ratings exploded that the webcast rights of this drama were sold.

    Two weeks after the show was launched on Mango Channel, pptv won the webcast distribution rights from Erdao dealer Mango Channel at a price close to 200 million, and then sold them to Ayouteng and Sohu Video in turn.

    So at the beginning, Mango TV¡¯s 220 million asking price was mainly aimed at the broadcasting rights of the station. Assuming that there are three rounds of broadcasting by default, the ratio of copyright prices for the three rounds should be roughly 6:3:1 (6 million for the first round, 3 million for the second round, and 100 for the third round.  10,000), that is to say, the value of the first broadcast rights given by Mango Channel of this drama is only 132 million.

    So why is the current transaction price nearly 70 million more?

    Very normal, even if the materials and craftsmanship of clothes and shoes are exactly the same, as long as they are marked with famous brand logos, the price can be increased by up to dozens of times.

    Now Huazhang Film and Television is a star enterprise in the TV drama industry, and the price difference of tens of millions is the brand premium of Huazhang Film and Television.

    Just because Yuan Hua is optimistic about it, "In the Name of the People" is worth 4 million an episode, and Yuan Hua is not the kind of verbal optimist. He spent two hundred million yuan to win the copyright within five years.  is very convincing

    Therefore, even Mango TV still doesn't think the show has much prospects, but they are willing to gamble on Yuan Hua's vision, so they are willing to pay a little more money to win it.  Besides, it has been 17 years, and the unit price of 4 million is not a very high price.

    Of course, the reason why Yuan Hua agreed to this price was mainly because even at this price, he had already recovered the cost and made a small profit.

    After all, last year he spent 200 million yuan to win the copyright of this drama for five years. The total cost of the drama was 120 million yuan, and the net income was 80 million yuan.

    He monopolizes half of the copyright income, which is 40 million. After spending 200 million and earning back 40 million, it means that he only spent 160 million. Now that he sold 200 million in the first transaction, it means that he has already made a net profit of 4000.  Ten thousand.

    Moreover, he has only sold the broadcasting rights for one round so far, and he plans to sell the second and third rounds as soon as possible while the broadcast is hot, so that he can secure his pocket first and then talk about it.

    In fact, when the show was popular in the previous life, there were many TV stations, such as Mango TV, which wanted to buy the broadcast rights for the second and third rounds, but Mango TV refused to sell it at all, and planned to buy the rerun.

    It is very likely that this behavior caused public outrage. In the previous life, the show had just aired the 26th episode, and the ratings were about to break through the key pass of 4. Suddenly, a sensational "Complete Episode Leakage Incident" occurred on the Internet. It is conservatively estimated that Mango TV directly +  Hundreds of millions of indirect losses.

    Generally, there will be pirated copies of popular dramas at most, but things like this kind of leaked complete works in advance are extremely rare!  If it weren't for the ugly eating, maybe this kind of thing wouldn't happen.

    For the time being, Yuan Hua has not sold the webcast rights of "In the Name of the People".  I don't want to sell it, and I plan to wait until the ratings of the TV series come out before negotiating the price.

    Seeing that the ratings of TV dramas have soared all the way and broke through the 3 mark, Yuan Hua has also started to step up the pace of low-price sales. The second round has been sold to Tomato TV and Blueberry TV at a price of 2 million per episode.

    After all, this drama was never rebroadcast in the previous life. Although it may be said that there was no direct order to ban it, it may be that I have greeted the TV station.

    After all, "In the Name of the People" is the drama with the highest ratings in the past six years, and the only Mango Channel in the TV station that has the right to rebroadcast it has never rebroadcasted it even once. This is extremely abnormal

    Taking advantage of the fact that the weather is not so tight now, and the influence of "In the Name of the People" is not so great, it is better to make a move as soon as possible!  If we sell the second and third rounds, even if the replay is not allowed, it has nothing to do with us.

    The same is true for the webcasting rights. In order to avoid long nights and dreams, Yuan Hua directly offered 1.5 million yuan per episode to sell four spots. In the end, Aiyouteng and pptv won it together.

    In this way, when all the transactions are settled, the unit price of the network copyright of "In the Name of the People" will soon reach 14 million per episode, and the total transaction price will be as high as 728 million.  After deducting the expenditure of 160 million for purchasing the five-year copyright, it is equivalent to saying that the net income of this copyright operation is 568 million.

    Perfect, this is more worry-free than casting a TV series by yourself, and it earns a lot of money!  It seems that this time we are the biggest winners!

    Only one second to remember the address of this site:?We are the biggest winners!

    Genius remembers the address of this site in one second.
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