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Text 313. How Many People Want to Kneel?

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    Yuan Hua stayed in the crew of "Predecessor 3" for another week, and finished filming the rest of the ending part. So far, the filming of "Predecessor 3" has officially come to an end. During this period, the box office of "The Iron Fist of Shame" has also passed the 2 billion mark  , making steady progress towards the pre-booked 2.5 billion target¡ª¡ª

    However, in the last few weeks, almost all the traffic and exposure have been sucked away by the love of Luguan. Even if the box office of "Shameful Iron Fist" breaks 2 billion, there is not much splash.

    However, there was a ripple in the capital market, because according to the announcement disclosed by the Yanjing Property and Equity Exchange, Yuan Hua planned to transfer 72 million shares of Yanjing Happy Twist Entertainment Culture Media Co., Ltd., accounting for 20% of the total share capital.  The base price is 1.2 billion yuan.  The start date of information disclosure is from October 10 to November 14, 2017.

    Although Happy Twist has not yet had a successful IPO, it has been listed on the New Third Board after all. Therefore, once a major equity change (> 10%) is involved, it needs to be disclosed in advance.

    ? When Yuan Hua finished his work and returned to Yanjing, Yang Siwei happened to come to the door with something to do, and asked Yuan Hua to verify the matter as soon as they met:

    "Are you really going to sell the shares of Happy Twist?"

    "Well", Yuan Hua nodded, and Yang Siwei said he couldn't understand:

    "Happy Twist is developing so well now, why sell it? Besides, isn't this going to be an IPO soon? I'm afraid the price will have to rise sharply by then!"

    Yuan Hua smiled and said nothing. If Happy Twist really gets its IPO listed on the Growth Enterprise Market, it will be difficult for him. At that time, this part of the shares will automatically enter the lock-up period, and there is no way to reduce or sell them for at least one year.

    Yang Siwei couldn't help but began to gossip: "Why, is there something wrong with Happy Twist? It seems that I haven't heard of it! Shen Teng and Mary are going to fly solo? Or is there a problem with the filming of "Li Cha's Aunt"?"

    Who would have thought that when Happy Twist was thriving and achieving success repeatedly, the second shareholder, Yuan Hua, would suddenly clear his position and leave the market, which also cast a layer of haze on the future of Happy Twist and caused many conjectures.

    Although Happy Twist is still an upstart in the film and television industry, its performance is exceptionally outstanding. Its debut work "Charlotte Annoyance" was a big success. Although only three works have been produced so far, all of them have achieved profitability, which is very rare!

    In particular, "Charlotte Annoyance" and "The Iron Fist of Shame" have sold 2 billion at the box office, ranking among the top 10 box office in mainland film history, which can be described as both fame and fortune.

    Even though the box office of "Donkey's Water" is only 172 million, the investment of this film is only 15 million, and the film crew paid 64.45 million, which is almost a return rate close to 4.3. In fact, this is not bad.

    ?As the first stock of Huaguo drama, the current IPO process of Happy Twist is fairly smooth, and it is expected to successfully land on the GEM at the end of the year. It can be said that the prospect is broad, so others really can't see why Yuan Hua suddenly liquidated and exited?

    Seeing that Yang Siwei's guessing became more and more futile, Yuan Hua quickly stopped her and said angrily:

    "Don't guess, there are no such things as you think! It's just that I need money urgently in Houlang, so I sold some non-core assets to raise cash, it's as simple as that."

    "Oh, that's it."

    In fact, Yang Siwei didn't completely believe it. A woman's sixth sense made her feel that things were not that simple, but it wasn't her turn to talk about it.

    When Yuan Hua invested 60 million in cash two years ago, she, as a broker, also dissuaded her at the time, but then it turned out that Yuan Guang still has a unique vision, at least not a little bit better than her.

    Warren Buffett has a famous saying: Be greedy when others are fearful, and be fearful when others are greedy.

    When no one else realized the true value of Happy Twist, Yuan Hua chose to buy it at a low price; but when everyone recognized it, he unexpectedly chose to cash out and leave.  This sentence coincides with each other.

    Yang Siwei knew that the information he possessed was definitely not as comprehensive as Yuan Hua's, and he looked far away from him, so there must be something that he couldn't see, and Yuan Hua would definitely not tell him.

    "Since it has been publicized, it should be almost done. Who are you going to sell it to?"

    "Ah Li."

    "How much?"

    "1.5 billion."

    Many film and television companies are very interested in some of the shares. Apart from Wanda and Huayi, which are struggling, Penguin, Ari, Guangguang and Bona have all actively participated in the bidding¡ª¡ª

    However, Yuan Hua dissuaded most of the buyers because he didn't want shares and only accepted cash. In the end, after a competition, Zhenxi Investment, a subsidiary of Ahri, threw 1.5 billion in cash at a premium of 25% to acquire the shares.

    Although it was purchased at a premium, this amount of money was nothing to Ari!

    ?Moreover, Ahri Films is currently listed, and it can be operated through commercial operations in the future. Waiting for the opportunity to fill in this part of the assets of Ahri Films will definitely increase the stock price significantly, and the money can be earned back at any time.

    "Is Houlang really burning so much money?"

    As Yuan Hua's agent, Yang Siwei has a good understanding of Yuan Hua's financial situation. You must know that Yuan Hua's income from a basic film and television drama generally exceeds 100 million.

    And whether it is with Huazhang Film and Television or with himself, the share ratio has basically been reduced to the minimum. In fact, most of the profits belong to him.

    In the past three or four years, Yuan Huashao said that he has earned two or three billion yuan. Could it be that they have all been burned?

    Yuan Hua said nonchalantly: "Well, it's not yet the end of the year, but the marketing expenses of Houlang this year have already exceeded 1.6 billion, and our marketing budget for next year's Spring Festival is 2 billion.

    In addition, as far as I know, Block Hands has also approved a marketing fee of 1 billion, and is going to knock us down.  "

    2000000000?

    Hiss¡ª¡ª

    Yang Siwei felt a little weak in her legs. She was not someone who had never seen money, but 2 billion was taken out so casually and burned all at once, it really sounded scary!

    Although it is not my own money, it sounds hard to be indifferent, and I feel a little bit distressed for others.

    The most amazing thing is that so far Houlang has not initiated any financing, which means that the money burned so far is Yuan Hua's own money.

    If the money from the financing was burned like this, maybe it wouldn't be so distressing, but taking out his own money and burning it, and still being so calm, this is indeed a ruthless person!

    Yang Siwei immediately looked up at the people in front of him, and he can only say that he is worthy of being the dragon of the rich list at a young age. This courage is not comparable to that of ordinary people!  At least if he really had 2 billion, he would never be willing to take it out and burn it like this.

    "I'm really curious, how big is this 2 billion, and how can I burn it clean?"

    Facing Yang Siwei's curious gaze, the corners of Yuan Hua's mouth rose slightly:

    "Sorry, commercial confidentiality."

    In fact, Houlang's Spring Festival offensive this time is mainly divided into three parts, one is the naming of the Spring Festival high-speed rail.

    Houlang signed a contract with China Railway Media and Yongda High-speed Railway. It plans to name 280 high-speed railways during the Spring Festival. The stations involved include the four major municipalities directly under the Central Government, Beijing, Tianjin, Shanghai and Chongqing, as well as key cities in Northeast China and North China.

    Houlang chose this brand-specific naming method that requires body stickers, and the minimum cost of naming a row is 1.7 million. Therefore, a full 500 million has been spent on naming the high-speed rail.

    The second big piece is the red envelope for the Spring Festival. Houlang plans to join Yuan Hua, Lu Han, Huang Zitao, Zhang Yishan, Wu Lei, Liu Tianxian, Yang Mi, Reba, Zhao Liying, Li Xiaoqin, Zhang Tianai, Yang Zi, these 12 stars from  Starting from February 14th (the 29th day of the twelfth lunar month), short video red envelopes will be distributed to users every hour, and each person will distribute 10 million coins per day for a week until February 20th (the fifth day of the first month).  The amount of red envelopes sent out was as high as 840 million RMB.

    The third piece is miscellaneous items, such as the Spring Festival Gala sponsorship advertisements of popular satellite TV, and other traffic channels such as video platforms like Ayouteng and popular games will also be placed appropriately.

    Yang Siwei slapped his thigh: "Could it be that you won the title of the Spring Festival Gala?"

    Yuan Hua waved his hands and smiled wryly: "I'm willing to pay the money, but the main station doesn't like us at all. They dislike Houlang for being too young, and they say they need to observe and observe Don't talk about title naming, even the partners are not interested.  Didn't get it."

    Right now, the short video platform has just emerged, so it¡¯s not surprising that the officials don¡¯t like it. Nowadays, the title sponsor of the Spring Festival Gala has already become the private territory of top Internet companies like bat, and the rest will have to wait a little later.

    Since the Spring Festival Gala was attacked by WeChat red envelopes in 2015, Ari took strict precautions against the naming of the Spring Festival Gala, and did not give anyone a chance to intervene in the next three years.

    In fact, Kuaishou has wanted to be a partner of the Spring Festival Gala since 2016, but they don't accept money if they want to give it away.

    Just as "Let the Bullets Fly" said: just like this, how many people want to kneel but don't know how to do it!

    Until the 2019 Spring Festival Gala, short video became a big trend, and Kuaishou finally got his wish and became one of the partners of CCTV Spring Festival Gala. Unfortunately, the naming rights of this year were taken away by Baidu.  Of course, Douyin also became one of the sponsors of the Spring Festival Gala for the first time in the same year.

    Next, short videos quickly became a new force on the Internet, so in the next 20 and 21 years, the title sponsors of the Spring Festival Gala were naturally won by Kuaishou and Douyin respectively.  </div&gt
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