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Text 343. Yuan. Box Office Magic Medicine. Hua

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    "The crew of "Predecessor 3" and "Second Generation Goblin" praised Yuan Hua and Liu Tianxian's official Weibo for their relationship announcement. Yuan Hua's move may become a box office catalyst!"

    "The love comedy "Predecessor 3: Goodbye Ex" directed by Tian Yusheng and starring Yuan Hua and Zheng Kai has been on the rise since its release on December 29. The total box office has exceeded 2 billion in the 14 days since its release, and it has topped the domestic  At the same time, it is still breaking its own record and becoming the first phenomenon-level film in 2018."

    ""Predecessor 3" became the first "dark horse" in the opening year, with a cost of 50 million, and the box office has exceeded 2 billion!"

    ""Predecessor 3" has a mediocre reputation, but why is it a big hit at the box office? Have you watched it?"

    "As of January 7, the box office of "Predecessor 3" has exceeded 1.6 billion, surpassing "Youth" to become the champion of the Lunar New Year file. The two films released by the producer Fang Huayi at the end of the year are like "king bombs", which made the past two years slightly worse.  The sluggish Huayi achieved a decisive counterattack, and the stock price recovered rapidly."

    ""Predecessor 3" became the first blockbuster of the year, and the box office broke 2 billion in two weeks after its release. It is famous in film history, and the low-cost romance film crushed "Youth" and "Star Wars 8""

    "Predecessor 3" became the most popular movie in the first year of 2018 without any suspense. It was the first new film to break 1 billion and 2 billion.

    Time flies, ten days have passed since the official announcement of Yuan Hua and Liu Tianxian in the blink of an eye, but the discussion and sensation caused by this incident have not completely subsided

    "Predecessor 3" itself has no rivals in the film market, and Yuan Hua's operation of announcing his love is like "flowers blooming brocade, fire cooking oil", and the capital that boosted "Predecessor 3" to take off is even more difficult to contain, so it is a matter of course.  Quartet, winner takes all!

    It broke 1 billion in 5 days and 2 billion in 14 days. Basically, most box office agencies predict that the final box office of the film will not be less than 2.5 billion.

    Although this official announcement made Yuan Hua and Liu Tianxian's personal attention rise rapidly, relatively speaking, "Predecessor 3" has more revenue, while "Second Generation Goblin" is not as good, and the box office performance is only a general rise against the market.  The final box office that helped the film pass the 500 million mark, that's all.

    Not surprisingly, the official announcement can only be regarded as a magnifying glass at most. If the growth coefficient of your box office itself is large, the increase after magnifying it ten times will be exaggerated;  Probably not particularly noticeable either.

    The biggest contributor to the success of "Predecessor 3" in the previous life is marketing, especially the targeted publicity on platforms such as short videos.  Now that Yuan Hua has joined, the publisher has more confidence, and naturally they are more generous in publicity and distribution, and the effect is needless to say.

    According to valid data statistics, the peak of the Baidu index of "Predecessor 3" reached one million, the WeChat index exceeded 100 million, and Weibo topics and hot searches often topped the list, as if it has the potential to dominate the list.

    The diffuse marketing method on social platforms has brought "tap water" to the movie box office, allowing "Predecessor 3" to break out from the siege of blockbuster films such as "Youth" and "Star Wars 8".

    The big hit of the movie was also accompanied by a high degree of discussion. The story of the movie, movie reviews, and song relay were pushed to the hot searches on Weibo, setting off a big party of "predecessors" in the social circle.

    On qq music, episodes from movies such as "Let's Let Go" and "Decent" quickly skyrocketed to the top three of the hot song list, and popular anchors including Feng Timo have also released cover singles.

    On short video social platforms including Kuaishou and Houlang, "Decent" sung by the heroine Yu Wenwen has become a popular background music option. Users upload various small videos about the movie "Predecessor 3".  A screenshot of being blocked but still trying to have a conversation with his ex, and said that the movie "cryed" and the topic of whether to invite his ex to watch the movie is also full of heat.

    Two days ago, Liu Tianxian also sent a WeChat message asking him: "I see that you have liked several video bloggers who watched "Predecessor 3" and cried. Some of them seem to be putting on a show. Do you really believe it?"

    Yuan Hua smiled and said nothing. In fact, watching the anchors on Kuaishou and Houlang who were crying to the big screen and refused to leave for a long time, they probably knew that this movie was already popular.

    Later Yuan Hua replied: "It doesn't matter if it's true or not. In this era, what bloggers like must be popular. The taste of the anchors really represents the taste of the public."

    In the past few days, when you open applications such as Kuaishou and Houlang, you will see various themed videos related to "Predecessor 3".  The exes meet and fight in the theater and other video versions

    Whether it is the timely cooperation of the film crew's marketing strategy, or the audience's spontaneous dissemination, it has gradually grasped theThe movie has become a hot topic in society, and the failed love story in the movie has been magnified into the public's concept of "predecessor".

    The "siphon phenomenon" in the film and television industry has long been common. When a movie's box office reaches the order of 1 billion, it has surpassed the genre itself and become a "popular phenomenon". In order to participate in this topic discussion, more people will flock to the theater  .

    Most of the hits have one thing in common, that is, they touch the sensitive nerves of the audience, touch the sensitive nerves of the society, and become social topics.  If you don't watch this movie, you will appear outdated, have no resources to talk about, and will not be able to talk to you.  It just does it beyond the film and the genre itself.

    However, as the movie became more and more popular and the box office hit record highs repeatedly, various noises followed, especially this movie was very controversial and noisy.

    After all, there are only a few domestic films with a box office of over 2 billion, which can be counted without using two hands, and "Predecessor 3" is obviously the one with the most mediocre reputation.

    Even compared with it, "Monster Hunt" is not so eye-catching!  After all, "Monster Hunt" is still a huge fantasy production with an investment of hundreds of millions, and it is not "Predecessor 3", a low-budget romance film with an investment of tens of millions, that can be touched casually

    When the box office of "Predecessor 3" crossed the 500 million line, the audience did not make a fuss. After all, Yuan Hua is the leading actor in this movie.  Even when the question of crossing the 1 billion line, the audience just lamented that Yuan Hua really deserved his reputation.

    But when it went all the way and crossed the 2 billion mark to rank among the top 10 in mainland film history, and when it rubbed the Hollywood blockbuster "Star Wars 8" on the ground in the same period, the audience could no longer keep calm!

    Is this a beaver?

    ?From audiences to film critics, to publicity, to distribution, to ticketing, to theaters, and even the producers themselves, they were all surprised and puzzled by the explosive performance of the film.

    This kind of cast, this kind of theme, and this kind of investment volume, if there is no Yuan Hua, according to the general box office estimates in the industry, if the burning of high incense goes smoothly, there will be a sky-high five or six billion, and the response is almost the same.  100 to 200 million, which belongs to the drought-flood guaranteed income, a slippery movie that hits every stitch during the blockbuster break.

    Even if you take Yuan Hua's box office appeal into consideration, it's worth a little over 1 billion. After all, the movie is so good, it's hard for a smart woman to cook without rice!

    In fact, when the cast of this movie came out and it was screened, many good people on the Internet looked down on Yuan Hua, saying that he made a mistake this time, and chose to star in this mediocre movie in all aspects as if he had lost his mind.  This film, which has lost both box office and word of mouth, will undoubtedly become the Waterloo of his career, and may even become a symbol of his career turning from prosperity to decline

    You laughed at Yuan Hua and couldn't see clearly, and Yuan Hua laughed at you for being too young.

    I never expected that this movie would suddenly take off. In this crowded New Year¡¯s Eve stall, the serfs sang and sold for two billion yuan, cutting off a large number of famous directors and big productions. Even Huayi¡¯s stock soared all the way.  .

    It is said that recently the Wang brothers called Yuan Hua three times a day and treated him more than his own son. As long as Yuan Hua agrees to make "Predecessor 4", no matter what salary he offers, it is easy to negotiate, even Huayi shares are not impossible.

    Although we know that Yuan Hua can carry the box office very well, this is too much!

    It's no wonder that the well-informed Wang brothers all lower their figures so much. Do you know how exaggerated the box office performance of "Predecessor 3" is?

    This result is equivalent to the box office of "Youth" + "Legend of the Demon Cat" + all high-scoring unpopular domestic films in 2017, including "Kang Rinpoche", "The Problem That Is Not a Problem", and "Carnival".

    In addition, I have to admit that the two most unexpected films in terms of box office performance this year are both related to Yuan Hua!

    One is "Wolf Warrior 2". Although some people guessed that "Wolf Warrior 2" should be a big hit, who would have thought that it could sell for 5.8 billion?  The other one is of course "Predecessor 3". Although it has been guessed that the box office of "Predecessor 3" will not be bad, who would have thought that such a mediocre low-cost romance film could reach 2.5 billion?

    Although people have raised expectations for certain movies because of Yuan Hua, he can break through people's cognition time and time again.  To be honest, most people probably wouldn't even think about this box office result, but they didn't expect him to actually do it!

    In the past, people only called those stars with particularly strong appeal "box office panacea", such as "Two Mondays", but now netizens feel that this title is not worthy of Yuan Hua, and they are willing to call it "box office god".  medicine".

    However, Yuan Hua himself is not too impressed with this title, after all, it sounds a bit aphrodisiac.
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