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Text 258 This is no game, it is simply a money printing machine

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    "Feng Shen Bang" is not Cao Xuan's imagination.

    Fanxing wants to become a large-scale film and television company that disrupts the industry. It is impossible to get ahead with a small production of 18 million. Big productions are the projects that determine the status of the industry.

    In terms of movies, the market has not yet risen, and the possibility of losing money is greater than making money, and the involvement is too wide, and the stars may not be able to enjoy it.

    But TV dramas can still be reckless.

    In the past few years, the large-scale production of TV dramas has basically been based on martial arts dramas + historical dramas. In addition, there are also the four major masterpieces of CCTV and related themes.

    "Feng Shen Bang" was filmed in the Mainland in the 1990s and was banned. It was also filmed in Hong Kong and Taiwan. The magic reform was serious, and it can even be said to be a semi-original mythological drama.

    It was not until "Fengshen Bang: Fengming Qishan" in 2005-06 that it could be regarded as a bit of the essence of the original "Fengshen Bang".

    From the perspective of IP popularity, the popularity of "Fengshen Yanyi" is not inferior to the four great classics. Jiang Ziya, Nezha, and Yang Jian are all familiar characters to the public.

    If it can be promoted smoothly, with sufficient investment, not to mention comparable to the previous "Water Margin", but it can also be close.

    But the key difficulty lies in the special effects. "Feng Shen Bang" is a special effects drama, not to mention realistic, but at least there must be special effects.

    It's really hard to talk about this technology in the mainland now. It's too expensive to go to Hong Kong, Taiwan, Japan and South Korea to do it. Hollywood doesn't even have to think about it.

    Calculated according to the price of ordinary special effects, the guaranteed cost of a TV series must be more than 20 million. If the quality is better, it may be more than 50 million.

    "Fengshen Bang" is not short in length, and it needs to be more than 50 episodes if it is compact. In addition to the setting, clothing, actors' remuneration and other aspects, if you want to shoot well, you can't make do.

    Adding up the odds and ends, it is possible to invest more than 100 million yuan

    Whether Cao Xuan can eat such a drama is one thing, but how to sell it after eating is the key.

    To be honest, according to the usual distribution model of TV dramas, it would be difficult for "Feng Shen Bang" to pay back, let alone make money.

    Cao Xuan thought about it for a while. If this drama wants to make money, there is only one possibility¡ª¡ª

    Pull CCTV into the game and sell advertisements!

    Cao Xuan didn't know how much the advertising fee for "Water Margin" was, but in 1998 it was absolutely unimaginably sky-high.

    If you cooperate with CCTV to develop "Feng Shen Bang", stir up the popularity, attract advertisers, and use CCTV's channel to operate the advertising fees and various copyrights of this drama, the cost of over 100 million can definitely be easily earned back.

    This is the only way Cao Xuan can think of to make money from "Feng Shen Bang".

    At this stage, only the size of CCTV can support the commercial cash-out of this drama.

    Of course, Beijing TV, Lu TV, Modu TV, Shonan TV and other popular satellite TVs can join forces, but if there are too many people, the sound will be chaotic, and this project can't be done reliably.

    In contrast, although CCTV is domineering, its production pursuit is still relatively consistent with Cao Xuan.

    Cao Xuan asked someone to make a project proposal, and came to chat with the leader of CCTV who was familiar with him. When the other party saw that the investment had a high probability of exceeding 100 million, he waved his hand directly.

    Just kidding, there are only a few TV series that CCTV has invested over 100 million yuan in total, and most of the cost is used to build film and television bases.

    For example, "Taiping Heavenly Kingdom" is said to have an investment of nearly 300 million yuan, but in fact, it took almost half of the construction of the Taiping Heavenly Kingdom film and television base, and it took tens of thousands of group performances, which took several years. The actual production cost here is only a few years.  Ten million.

    Just like this, "Taiping Heavenly Kingdom" disappeared without a trace after it was broadcast once, which can be described as the most painful investment for CCTV

    Today, less than two years have passed since the lesson of "Taiping Heavenly Kingdom", and now seeing Cao Xuan's project with an investment of over 100 million yuan, the leaders of CCTV almost instinctively rejected it.

    Can't afford it, find another home!

    It would be great if we could find another home, Cao Xuan was not discouraged, and he just came here with the leadership of CCTV.

    Although the investment in this drama is high, Fanxing promises to bear half, or even more than half, and will invite some popular stars accordingly.

    For example, Fanxing artists, including Cao Xuan, all starred, Hong Kong and Taiwan-related artists can also be invited, Fanxing will formulate a series of promotional plans to increase the popularity of TV dramas and prepare for attracting advertisers.

    Fanxing helped bear the risk, and CCTV only needs to use its platform and channel advantages to attract advertisers.

    I dare not say that I won¡¯t lose any money, but even if this project goes cold, CCTV will only suffer a small loss, which will be borne by Fanxingxing.

    To put it bluntly, if you earn two points, the loss is mainly due to Cao Xuan

    Now CCTV is a little tempted.

    But things are not that simple, one?Where to go, and can always earn.

    Cao Xuan thought about the grand occasion of a TV series worth billions and a movie worth billions in the future. He temporarily forgot the impact of "Legend of Hot Blood" and continued to invest in the construction of Fanxing.

    The massive blood transfusion of "Legend of Hot Blood" will make Cao Xuan's cash reserves for the next 2~3 years unparalleled.

    Cao Xuan thinks that the film and television base and theater chain plan that he has been considering before can enter the stage of preparation and implementation.

    And this time "Feng Shen Bang" also reminded Cao Xuan that he could acquire and train his own special effects team.

    This is likely to be a thankless task, but if it is done, the lifeblood will not be pinched by others. Based on this, Cao Xuan feels that even if it costs money, he must support it.

    Moreover, although the special effects team will definitely lose money in the early stage, with the rise of the domestic film and television market in the future, the overall industry prospects are still very promising.

    Some things have to be done by someone. Cao Xuan has the ability and capital, so he can't be too concerned about gains and losses.

    In the past, with insufficient capital, Cao Xuan had no choice but to follow the general trend. Now that he has become the leader of the wave, he should also try to stir up some disturbances, and it is not in vain to mess around

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