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Body 633 "Hawkeye" Sweeping the Box Office All Over the World (Happy Mid-Autumn Festival)

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    The movie "Hawkeye" can be regarded as a very standard Hollywood commercial film, with themes covering action, friendship, revenge, secret agents, saving the world and a little love.

    Uh, the villain in the movie wants to use laser weapons to threaten S.H.I.E.L.D. to hand over Hawkeye, otherwise New York will be bombed.

    Hawkeye and Black Widow destroyed their conspiracy, which can be regarded as saving the world to some extent.

    At the end of the premiere of the film, North American Rotten Tomatoes gave it a freshness of 60%, and an imdb score of 6.2. This is not particularly bad among commercial films, but it is still considered to be below average.

    However, many viewers did not say that the film was poorly made, and the reason for the low rating was mainly because they felt that the film conflicted with the plot setting they expected.

    In a word, the magic reform is too serious!

    After all, apart from Cao Xuan fans and passers-by, this is the first audience for the premiere, and most of them are Marvel loyalists.

    90% of the original fans and film and television will have conflicts.

    Because every original fan has his own understanding and favorite film and television adaptation plan for original works such as comics. For example, if a certain actor plays a certain role, the film studio cannot satisfy everyone, and some fans of the original will naturally dislike it.

    Therefore, many times, fans of the original works will look forward to the film and television adaptation of some popular works, hoping to see the world they like.

    But when the project really starts to move forward and find some actors or plots that I don't like, I will resist and scold them.

    This is a difficult problem to solve comprehensively.

    Therefore, for the vast majority of filmmakers, the market is definitely larger than fans of the original works, and the products are not only aimed at fans of the original works, but also fans of passers-by and new audiences.

    Of course, the best adaptation is still based on the original work, discarding the chaff and keeping the essence, and retaining the essence of the original work as much as possible.

    Otherwise, there is no need to spend money on copyright, put on a name, and the things you shoot are completely different, so there is no need.

    The problem with "Eagle Eye" is actually here too.

    The changes are too big. Although part of the storyline and setting are the original plot of Hawkeye, the content is not too much. The whole plot has been subverted and changed quite a lot, let alone introduced.

    To put it bluntly, Hawkeye is considered a semi-original character, except for borrowing a small part of the setting, it is very different from the original comic version.

    Of course, Iron Man, the US team and even Thor have also made great adaptations, and even Marvel himself said that the movie universe can be regarded as a parallel world.

    But who made Cao Xuan a Chinese.

    His role in Marvel has attracted much attention, and now there is a magic reform incident, which naturally arouses great public opinion.

    It is said that there are many Marvel fans colluding online, planning to protest "Hawkeye", this is the first time Cao Xuan has received this treatment.

    To be honest, Cao Xuan sincerely hoped that these people's martial virtues would boil, and let him see the fighting power of the American Sir.

    It is a pity that a large part of the group who like comics are otaku, this is the case in Asia, and the United States is no exception.

    The American drama "The Big Bang Theory" dramatized these comic fans. Although it is a bit slanderous and sadistic, it is not completely unfounded.

    At least before Cao Xuan left the United States, he saw these people clamoring on the Internet every day, but few of them went to the streets to parade.

    Not even on the street, even in the comment section of his twitter, he can't scold his fans.

    After all, although these people are Internet surfers, the fans in the fan circle are even more powerful.

    Not to mention that most of Marvel's diehard fans are in the United States, and Cao Xuan's fans are all over the world. As a result, many times, it is basically a small half of the United Nations to encircle and suppress the United States

    In fact, these negative comments did not affect Cao Xuan too much, because despite the dissatisfaction of these Marvel fans, the reputation of "Hawkeye" is not bad.

    Many film critics and audiences have given good reviews, so word of mouth is generally polarized.

    Even with the release of the movie, more and more non-original fans have watched the movie, and word-of-mouth is constantly recovering.

    Well-known American film critic Pete Paris commented on the film in his "Washington Post" and Twitter columns.

    "I think the quality of this movie is higher than "Thor" and "Captain America", second only to Marvel's pioneering work "Iron Man".

    The smooth plot and wonderful action scenes let me give a rating of 8.5. Of course, what I appreciate most about this movie is that it does not have some annoying preaching.

    I am tired of the endless political correctness and so-called display of various spirits. Although "Eagle Eye" does not avoid these, the content is extremely low. The movie pays more attention to the characters and the plot.??" performance made everyone sweat.

    I'm afraid that the Marvel universe can only blow up "Iron Man" as a single seedling, but now "Eagle Eye" is a big hit, which proves that "Iron Man" is not alone, and it also injects a shot into the upcoming "Avengers" in 2012.  cardiac.

    Therefore, Marvel does not worry too much about the box office revenue of "Hawkeye". As long as it has enough influence, it will be able to make up for it from other aspects sooner or later.

    Compared to Marvel's complacency, Cao Xuan is also very happy.

    Although "Hawkeye" was a big hit, he couldn't share too much money, but he can also earn it back in other places.

    A movie with a global level of 600 million+ dollars, the bonus to an actor is very scary, such as fame, coffee, influence and salary.

    Others don't know, but Cao Xuan released two films "Now You See Me" and "Eagle Eye" in succession this year, and the cumulative box office is expected to approach US$1.2 billion.

    Many people can still say that "Now You See Me" in the summer vacation is luck, which is rare.

    Now there is an even more explosive "Hawkeye", even if it has elements of Marvel, but no one dares to say with a shy face that Cao Xuan is still lucky.

    Cao Xuan is not necessarily the highest-grossing entertainer on the planet this year.

    For example, Gal Gadot, whose cumulative box office of "Now You See Me" and "Fast and Furious 5" is not worse than Cao Xuan.

    But Cao Xuan's cumulative box office gold content is far from comparable to those of ordinary leading actors. He is a well-deserved core and one.

    Among the movies that hit the world this year, "Transformers 3" and "Harry Potter: The Deathly Hallows" are movies with a strong IP aura, so even if they change the leading role, they can still sell for money.

    "Kung Fu Panda" and "Cars" are animation movies, and they don't use actors as selling points.

    "The Hangover" relies on the plot and the word-of-mouth of the previous work. Although "Twilight" also has the aura of actors, it relies more on the plot and IP.

    And only Depp from Pirates of the Caribbean 4, Tom Cruise from Mission: Impossible 4, and Cao Xuan from Now You See Me and Eagle Eye are the only ones who can make money from their actors.

    Strictly speaking, the three of them also have other aura bonuses, not entirely on their own.

    For example, "Pirates of the Caribbean 4" and "Mission: Impossible 4" are also quite mature IPs with a certain fan base. "Eagle Eye" aside from Cao Xuan, the credits of Marvel and Widow are also very important.

    But it is undeniable that other movies can continue to be made even if the leading actors are changed, and the results are not necessarily bad.

    However, if there are no three people in the above three films, the data will definitely be greatly reduced, or even collapsed.

    There are no idiots in the entertainment industry. Cao Xuan has become a box office existence with his outstanding achievements in many movies. He may not be as good as adult superstars like Depp Cruise, but he should not be underestimated.

    Capital is the most realistic, if you can¡¯t make money, you won¡¯t be given an extra salary, and when you can make money for them, the salary can¡¯t stop you.

    If we talk about "Taken 3", Cao Xuan offered a salary of 20 million U.S. dollars, and more or less won the starring role of the series of movies.

    After "Hawkeye" exploded, most of the Hollywood companies agreed to increase Cao Xuan's salary for commercial films by 20 million US dollars.

    For example, Marvel offered a salary of 25 million US dollars and invited Cao Xuan to star in "Eagle Eye 2".

    Although there is no script yet, the global box office of 600 million+ can overcome all difficulties, and when we are in a hurry, we let Hawkeye and Iron Man fight for Black Widow ?
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