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Text Chapter 17 Arrogant Volkswagen and Humble Toyota (Part 2)

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    Update time: 2012-09-08

    At this time, Louis, the leader of the public, felt that something should be done.  He can't let things go a bad way. Now, he has confirmed that this person who is said to have an official background has a completely different way of doing things from the official. He is not like a modest gentleman, but a businessman, what is called in this country.  Capitalists work in the same way. If you negotiate with this young guy with the mentality of negotiating with the authorities, you will suffer a big loss.

    Louis stood up, tried his best to apologize to Liu Dong, and said: "I'm sorry, I forgot to introduce myself. My name is Louis Schell, you can call me Louis. I'm really sorry, I just did  It's very rude. I sincerely apologize to you. Forgive me for the harm I caused to you due to my recklessness. You are a great scientist, and so is my friend. Research this type of new tungsten steel, manganese  Steel has been around for several years. When I heard that the first person to complete this subject was actually someone from your country, I was really irrational. You should know that our country is at the forefront of research on materials science.  Yes, so I took the liberty of doubting you, and I¡¯m really sorry.¡±

    Hearing Louis¡¯ apology, Liu Dong stopped pretending. After all, when it comes to the origin, if he remembers correctly, the formula of this new type of tungsten steel and manganese steel did come from the Federal Republic of Germany.  Continuing with the theory will disgrace the Germans, but it will not be of much help to the negotiations.

    So, Liu Dong said magnanimously: "Louis, I accept your apology. The Germanic nation is an excellent race, but our Chinese race is also a civilized race with a long history. In human history, our Chinese race has occupied  Important position. Although our country has endured countless sufferings in modern times, it does not mean that our people are not outstanding. You must have seen our country¡¯s industrial miracle. So why can¡¯t we stay ahead in some fields? So,  What you pointed at just now is inappropriate. However, based on the good cooperative relationship between our country and your Volkswagen company, I do not intend to pursue this matter again, but I do not hope there will be a next time."

    "Oh, of course, dear Dong. I promise to God, there will never be another time. You are a great scientist and an excellent debater. It is hard to imagine that you have just graduated from college. You  We Germanic girls are the favorite of such outstanding talents. If there is a chance in the future, you must come to our Germany for inspection." Hearing that Liu Dong would no longer pursue the matter, Louis breathed a sigh of relief and immediately flattered him.  arrive.

    When Liu Dong and Louis were talking, it seemed that they completely ignored the other party in the negotiation, which was the Toyota representative.  Although today's Toyota is far from reaching the influence of later generations, he is still a child in front of the public.  But it cannot be denied that Toyota now also has a great reputation in the international market.

    If it had been someone else, Toyota representative Tanaka Reiichi would have lost his temper.  However, these two aspects are beyond his control.  Let¡¯s just talk about Liu Dong. Don¡¯t look at Liu Dong¡¯s own company now. Even the office space is extremely simple, and he doesn¡¯t seem to be a big shot.

    ¡°However, Tanaka Lingyi, who knows China very well, certainly understands Liu Dong¡¯s energy.  If you can start a company in this year and get approval, you can imagine how powerful it is.  Moreover, the Liu Dong family's sphere of influence lies in the mechanical engineering department.

    If Toyota wants to enter the domestic market, it will definitely not be able to bypass this department.  The cooperation between FAW and Volkswagen is not a secret in the automobile industry. By the end of next year at the latest, FAW-Volkswagen brand cars will appear in the domestic market. With such a huge market, everyone will be jealous.  The cooperation between Toyota and FAW is obviously a failure.

    If you want to enter the domestic market, then you can cooperate with Second Automobile Works Co., Ltd.  Second Automobile Works is a subsidiary company of the First Machinery Department. The Liu family has the energy in the First Machinery Department. If Liu Dong talks crookedly, there is no need to think about cooperation.  Under such circumstances, although Tanaka Reiichi is a representative of Toyota, he can never offend Liu Dong.

    Liu Dong can¡¯t be offended, but Toyota, who represents Volkswagen, can¡¯t offend him even more.  Although Japan's automobile industry is developing rapidly, when it comes to technology, there is really not much technology that can be used now, and Volkswagen is a truly old automobile company.  Toyota also has a lot of cooperation with Volkswagen. Under such conditions, Lewis naturally cannot afford to offend him.

    Therefore, Tanaka Lingyi, who was so arrogant outside, faced these two powerful figures, could only act like an aggrieved little daughter-in-law, obediently waiting for them to finish talking before daring to interrupt.

    After seeing that the two of them were reconciled, Tanaka Lingyi stood up, bowed, and said: "Hello Liu Dongjun, my name is Tanaka Lingyi, please take care of me. I am here on behalf of our Toyota company.  Negotiating with you. The technology you developed?If true, it will be a big progress for the automobile industry.  Therefore, the board of directors told me that I must obtain the technology authorization for this patent no matter what.  I leave this matter to Liu Dongjun!  "

    After saying that, he bowed again and sat down.  Well, although Liu Dong had been arguing with Louis before, it didn't mean that he didn't notice these Japanese.  Especially after knowing that these Japanese people represent Toyota Motor, how can they really be so ignorant and neglectful?

    ¡°The reason why he didn¡¯t talk to Toyota representatives at all was because he was observing.  These Japanese people have extremely keen business sense, and he just wanted to see if the representative sent by Toyota could keep his composure.  If you can stay calm, it means that Toyota attaches great importance to this patent because they have sent excellent negotiators.  And being impatient means that Toyota doesn't care much about this technology, because they sent a rookie.

    The situation of Toyota and Volkswagen is different. Volkswagen started negotiating with the central government a few years ago. If nothing happens, next year they will be able to produce Santana, a classic model that has been popular in China for 20 years.  Under such circumstances, they have enough people in the country to participate in negotiations with themselves, and they have enough capital to squander.  In addition, Volkswagen's technology has always been advanced. Although its patents are good, it is difficult for the public to take them too seriously.

    Therefore, the most important customer today is actually Toyota. It suppresses Volkswagen's arrogance and is also for better negotiations in the future.  Now it seems that the effect is quite good. At least, the Japanese do attach great importance to their own technology, otherwise they would not send such a tolerant uncle.

    "Mr. Tanaka, I sincerely thank Toyota for attaching great importance to my technology. As for technology licensing, we can talk in detail. After all, the purpose of starting a company is to do business, so that internationally renowned companies like yours can take it seriously.  , I'm a little flattered. Okay, let's get down to business now. Before negotiating, I want you to take a look at the information to give you a more intuitive understanding." Liu Dong said with a smile.

    After Liu Dong finished speaking, he motioned to his subordinates to send the information to people at Volkswagen and Toyota.  Since we knew beforehand which companies would come to negotiate, the materials were prepared in three languages: Chinese, German, and Japanese.  Each resource is written in two languages.

    Seeing that business was getting down to business, people from Volkswagen and Toyota started to get serious.

    In fact, they have already understood the content of this information, but they have not seen the most specific content. Moreover, the patent certificate is also a key object of observation.  After all, with this thing, Liu Dong has the right to authorize. If not, then this information is useless at all.

    About ten minutes later, after experts from Volkswagen and Toyota confirmed that the information was correct, formal negotiations began.

    The first person to speak was the Toyota representative. Who told them to pay too much attention to this technology?  In particular, the strict orders of the board of directors do not allow Tanaka Reiichi, the representative, to have much autonomy.  Negotiation must be successful. This is a premise, and then it is a question of the price paid.

    Tanaka Lingyi took the information in his hand and said to Liu Dong: "Liu Dongjun, there is absolutely no problem with your information. Now that you want to license the technology, what kind of requirements do you have?"

    Liu Dong immediately replied: "My request is very simple, and I will never embarrass you. First, there are two ways to authorize this information, one is to pay according to the number of years, and the other is to pay according to the output. As for  Exclusive authorization, I'm sorry, Mr. Tanaka, there is absolutely no need to discuss this. Because I have authorized Shougang, they also have the right to use this patent."

    Tanaka heard that there is no exclusive authorization, and there is nothing dissatisfied.  After all, he already knew this.  He just needs to know the type of authorization method and then calculate the most cost-effective payment method, and then it becomes a matter of negotiation.

    As for the two authorization methods proposed by Liu Dong, they are not original. They are basically handled in this way internationally.  The main question now is to see how big Liu Dong's appetite is.  Tanaka was very relieved about this.

    In the past few years, dealing with Chinese people has made him understand the importance that Chinese people attach to foreign exchange.  And Liu Dong was born in a political family, so he understands the benefits of foreign exchange even more.  At that time, given a similar price, a novice like Liu Dong would definitely drool.

    You know, for this technology, the board of directors gave Tanaka great authority.  He fully believed that the astronomical amount of foreign exchange in the eyes of the people in that country would definitely touch Liu Dong's heart easily.  Although that number is not a big amount compared to international standards, for a country that is short of foreign exchange, the money is enough to do a lot of things.

    (ps: While everyone enjoys watching it, please don¡¯t forget to save it. Thank you Jian Jia!)

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