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Text Chapter 18 Robbery of Toyota

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    Update time: 2012-09-08

    Tanaka Lingyi said with a smile: "Liu Dongjun, our Toyota company has absolutely no objection to your request. Then, please tell us the quotation of the two authorization methods, and we will take it as a reference."

    Seeing Tanaka's smiling look, Liu Dong also said with a smile: "Mr. Tanaka, after reading this information, you must have a complete impression of our company's technology. It is no exaggeration to say that this  Technology is completely the most advanced and cutting-edge technology in the world. The steel used in the automobile industry so far is definitely not up to our advanced level. Don't you deny this, Mr. Tanaka?"

    "Of course, this is a great technological invention. He has a very important position in the international automotive field. I believe colleagues at Volkswagen also understand this. I deeply admire Liu Dongjun for being able to develop such advanced technology."  Tanaka Lingyi said seriously.

    "Since you don't deny it, Mr. Tanaka, then things will be much easier to handle. There are two authorization methods. I wonder which one are you going to choose, Mr. Tanaka?" Liu Dong asked again.

    "Both licensing methods are international practices and have their own advantages. Although the output payment method is the most cost-effective for Liu Dongjun. However, there is a saying in your country that only the money you get is your own money. So.  "For Liu Dongjun's consideration, we at Toyota believe that it is most beneficial to both of us to pay based on the number of years." Tanaka Reiichi said with a look that was very considerate of Liu Dong.

    Liu Dong almost burst out laughing after hearing what Tianzhong said.  This Tanaka is really weird. As a lobbyist, he actually uses domestic slang.  Of course, Liu Dong understood why Tanaka did not choose the output payment method.  That's because Tanaka, or Toyota, has considerable confidence in its own technology.  They know that if this technology is authorized, the models they will apply to it will be very wide, and the steel required will also be very large.

    If they pay according to production volume, Toyota's losses will definitely not be small.  Rather than letting Liu Dong suck blood from their Toyota, it would be better to pay a high price to buy out the annual fee.  Although it may seem like a huge one-time payment, it actually turns out to be a very good deal.  In particular, Toyota does not lack funds, and of course it has the confidence to pay patent transfer fees in the form of annual fees.

    If Liu Dong has no follow-up plan, then Liu Dong will definitely not be willing to pay the annual fee, and his losses will definitely be huge.  In particular, he knows the historical direction of Toyota. If there is no special reason, he will definitely not mind drinking Toyota's blood and moving forward.  However, for future plans, Liu Dong had to give up this attractive opportunity.

    So, Liu Dong pretended to agree and said: "Yes, Mr. Tanaka is right. The money you get is your own money. I didn't expect Mr. Tanaka to have this understanding, although I know that if you pay according to output,  I will definitely make a lot more money. However, the money comes in too slowly. My company has just opened, and what it needs is a good start and a good sign. Although the payment method is very tempting, I have to  Give up this opportunity. Now that everyone has a common ground on the payment method, then, Mr. Tanaka, how much is your Toyota company prepared to pay to buy the twenty-year validity period of this patent?"

    Talking about the substantive content, Tanaka Lingyi couldn't help but cheer up and said: "Liu Dongjun, your patent is originally very valuable. But since it is not an exclusive authorization, the issue of patent fees cannot be related to the exclusive authorization.  Than. Please understand this. Of course, even if this patent is not exclusively licensed, it actually has great value. Based on the principle of Japan-China friendship, Toyota has decided to grant a patent licensing fee of 100 million yen.  , I wonder what Liu Dongjun¡¯s intention is?¡±

    "What? One hundred million?"

    When they heard Tian Zhong Ling say such words, everyone invited by Liu Dong to negotiate was stunned.  Especially the negotiator Huang Minmin was really shocked.  100 million yen, just for such a patent license, she can get 100 million yen. Although she felt uncomfortable that it could not be paid according to the output, because if the payment was based on the output, it would exceed 15%.  She gets a commission of 10,000 yuan every time.

    But she never expected that this Tanaka would be so generous, asking for 100 million yen. Although 100 million yen is converted into RMB, it is just over one million, but don't forget that Japanese yen is foreign currency.  Its actual value is definitely more than one million yuan.  As soon as Tian Zhong opened his mouth, the money started rolling in. If she really agreed now, Huang Minmin believed that Liu Dong would never be stingy and would give her some compensation.  Even if it is not ten thousand, it must be several thousand. This is a lot of money!

    Huang Minmin was stunned, and so was Liu Dong.  Of course, what surprised Liu Dong was not that Tanaka's asking price was too high, but that it was too low.  Although 100 million yen is considered a huge sum of money, for someone like meA patent is simply selling cabbage.

    Therefore, when Liu Dong came to his senses after being stunned for a while, he asked Tanaka Lingyi with a strange face: "Mr. Tanaka, can you tell me again, how much patent fee do you need to pay?"

    As soon as Tanaka mentioned the price, he started to look at Liu Dong's expression. When he saw Liu Dong was stunned for a moment.  I couldn't help but feel very proud. These guys had never seen money before, and they were actually frightened by 100 million yen. It seemed that they were going to make a contribution to the company through this negotiation.

    After seeing Liu Dong sober up and confirming again, Tanaka Lingyi said coolly: "Liu Dongjun, you heard it right, our Toyota company is indeed offering 100 million yen in exchange for the authorization of your patent. As long as you sign the contract,  Liu Dongjun, you are a billionaire."

    Tanaka¡¯s dashing wave made Liu Dong dumbfounded.  Does this little Japan think that its bid is too high and it scares itself?

    Therefore, Liu Dong had to remind Tanaka Lingyi: "Well, Mr. Tanaka, the price offered by Toyota really surprised me. Really, I didn't expect that Toyota, as an internationally renowned company, would actually  Making such an unreliable decision. Do you, Toyota, think that such an invention that can be regarded as a landmark is only worth 100 million yen in your eyes? If so, then I think it is better to find  Mr. Lewis is more cooperative, and although he is a bit arrogant, he is a person who respects science after all."

    Tanaka was very cool at first, but the more Liu Dong said something, the more wrong he said. He finally understood that Liu Dong was not stunned because his bid was too high, but because his bid was too low.  This is something completely unexpected.

    You know, Tanaka has not been in the country for a day or two.  I have already had the most intuitive understanding of the vision of domestic people.  Whether they are official people or people among the people, they all feel a little inferior because of the reform and opening up and seeing the colorful world outside.

    ¡°Whether it¡¯s something advanced or something backward, it¡¯s all one size fits all, and I feel that everything is inferior to others.  Under such conditions, an invention, just by licensing it, can sell for 100 million yen, which is basically something that can be featured in a newspaper.  Unexpectedly, Liu Dong thought the price was low. Tanaka was really uncomfortable with such a thing.

    But just because he didn¡¯t adapt, it didn¡¯t mean that Tanaka Lingyi was a fool. He understood it right away.  This Liu Dong may be one of the limited number of people in China who know the international market better.

    So, Tanaka decided to change his strategy and listen to Liu Dong's quotation first, and then negotiate.  Otherwise, Liu Dong would not even know his bottom line, and such negotiations would be too passive.

    "Then Liu Dongjun, what is your psychological price? In this negotiation, naturally you have to ask for a high price and pay back on the spot. Since you think my price is low, what is your quotation?"

    Liu Dong suddenly said something unrelated to the subject of the negotiation at this time: "Mr. Tanaka, I remember that just this year, your company's AE86 model was launched, and it was put into the production line as the fourth generation Corolla, right?"

    Hearing what Liu Dong said, Tanaka broke out in cold sweat.  How much does this guy know?  At this time, Tanaka became more and more certain that this Liu Dong definitely had enough knowledge about their Toyota and was not blind to the outside world.  You must know that although Toyota is somewhat famous internationally, in China in these years, apart from those who are probably aware of it, even the commissioners of prefecture-level cities will never know much about Toyota.

    ??????????????? But this Liu Dong, he said in one sentence that Toyota¡¯s main model will be put into the production line this year. He really underestimated such a person before.

    Tanaka broke into a cold sweat and said: "Yes, Liu Dongjun, you are right, our ae86 model has indeed come out. I didn't expect Liu Dongjun that your vision is so far-sighted. This was my mistake, I'm really sorry!"

    Liu Dong saw that Tian Zhong was indeed frightened, so of course he had to give up as soon as he could.  The purpose of bringing this matter out is just to let Tanaka know that Liu Dong is not a frog in the well and is not so easy to fool. For someone who knows the industry so well, wouldn't he know the value of his own technology?  That's just a joke!

    Liu Dong picked up the tea cup, took a sip of water, and then slowly said: "Mr. Tanaka, everyone is a sensible person, so I won't beat around the bush. You Toyota understand the value of this technology, and Mr. Lewis's Volkswagen company  I understand. As a technical person, I understand better. So, let¡¯s talk about practical things.¡±

    "My requirements are not high. Since Toyota needs this technology for your new car, I also want to sell it at a good price. Therefore, I won't make too big a deal. Let's do this. For twenty years of patent authorization, I only charge  You have 20 million US dollars. One million US dollars in patent licensing per year is a small amount compared to Toyota.No need to think about it at all, this is definitely a huge profit.  Mr. Tanaka, please think about it.  Liu Dong said in a very nonchalant tone.

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