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Text Chapter 19 The Art of Deception

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    Update time: 2012-09-09

    When Liu Dong said the price of 20 million US dollars, the conference room suddenly became quiet.

    The people from Toyota Japan were stunned, the people brought by Liu Dong were stunned, and even the Germans watching the show were stunned.

    As a global currency, the U.S. dollar began to depreciate after the collapse of the Bretton Woods system in 1973. However, the United States was smart enough to tie bulk goods transactions to the U.S. dollar, making it depreciate but still quite strong.  In the early 1980s, US$20 million was equivalent to US$200 million twenty years later, but in terms of relative purchasing power, US$20 million in the 1980s had much greater purchasing power than US$200 million twenty years later.

    These things may not be intuitive. By comparing the data, you can see what kind of status 20 million US dollars has.  Throughout 1982, it was still a question whether the total amount of foreign exchange absorbed was US$20 million.  From this point of view, Liu Dong's patent licensing fee of 20 million US dollars is definitely a big deal.

    Of course, if you look at it from an international perspective.  For such a widely used patent, the price of US$20 million is indeed not high, but on the low side.  After all, the research and development of materials such as steel has always been a costly project.  The scientific research results of the Soviet Union can be regarded as being cost-effective. In this way, the applicable technology can be regarded as a drop in the ocean among the vast number of scientific research projects.

    The reason why Louis and Tanaka were in a daze was because they were in China, and the person negotiating with them was only a young man in his early twenties.  If they had changed places, in Hong Kong, Louis and Tanaka might not be so surprised.  After all, Liu Dong said that the price was really not expensive.

    When Tanaka came to his senses, the head shook like a rattle and said loudly: "Liu Dongjun, this is impossible. This is just a joke, are you crazy? Twenty million US dollars in patent licensing fees, you know what that means  What? That¡¯s 20 million US dollars, not 20 million yuan!¡±

    Seeing such a big reaction from Tanaka, Liu Dong still said calmly: "Mr. Tanaka, calm down, be calm. Do you think I would make a joke on such a topic? Twenty million US dollars is a lot? At least I don't think so.  It would be too much. Of course, Mr. Tanaka, you can ask Mr. Lewis about this question. His friend is researching this project and how much money has been spent. I think Mr. Lewis should know very well, don¡¯t you think so?¡±

    Louis returned to normal at this time. Hearing Liu Dong suddenly change the topic, Louis became depressed.

    However, since Liu Dong asked, Louis naturally said that this matter is not very confidential, so Louis does not need to tell lies: "Mr. Liu Dong is right, my friend's laboratory, in order to study this technology  So far, almost 40 million U.S. dollars in research funding have been spent. But because of the emergence of Mr. Liu Dong, my friend¡¯s 40 million U.S. dollars in funding were basically in vain. And his laboratory is on the verge of  collapse."

    When Tanaka heard Lewis say this, he didn¡¯t find it strange. Materials science is a money-burning industry.  If Lewis's friend had come up with this technology first, the rewards he could get would be huge, but unfortunately, Liu Dong stabbed him when he was at his weakest.

    Although Tanaka knew that the cost of this patent was high.  But he didn't expect Liu Dong to open his mouth like this. Although Tanaka didn't know how much Liu Dong's research cost, it was definitely not 20 million US dollars.  Not to mention 20 million U.S. dollars, even 20 million yuan is still a question.  In this way, Liu Dong actually dared to speak so loudly. Tanaka finally understood that this patent was not so easy to obtain.  In Liu Dong's case, he no longer had the possibility of detecting leaks.

    Thinking of this, Tanaka had no choice but to correct his mentality. Since he couldn't find any mistakes, he should negotiate honestly and strive to win the maximum benefit for the company.

    So, Tanaka said: "Liu Dongjun, I know that researching a new material will cost a lot of money. But I think, Liu Dongjun, you haven't spent so much money. Twenty million US dollars is really too much."  If there are too many, it will be quite difficult for Toyota to come up with so much money at once."

    Seeing that Tanaka finally gave up his desire to take advantage, Liu Dong started the real sales pitch: "Yes, Mr. Tanaka. I think it is quite difficult for any company to come up with so much working capital at once. But, it can't be  Because we see the difficulties and forget about its prospects. If your Toyota company uses our technology, it will not be very difficult for your company not only to achieve success in low-end cars, but also to support a high-end car brand.  . With our technology, we can then use it to develop high-end models and seize the high-end car market. Isn¡¯t this deal a good deal? You know, our company¡¯s technology is the most advanced technology in the world. By then,  Mr. Tanaka must be very clear about the effectiveness of this advertisement."Liu Dong¡¯s words did not cause much disturbance in Tanaka¡¯s heart, because Toyota understood what Liu Dong said better.  However, he knew that the money spent far exceeded his psychological expectations, and it was not far from the upper limit given by the company.  If he really signs a contract at this price, then Tanaka will definitely not receive rewards and may also face punishment.

    ¡°However, the board of directors must obtain this technology themselves.  Therefore, Tanaka was suddenly in a dilemma.

    Liu Dong can completely understand Tanaka¡¯s struggle, because Japanese people in this era have a lot of things to do in China.  If a Japanese person completes a transaction based on the international average price, he will definitely be regarded as a fool by those China experts.  But when Tanaka met him, he was definitely unlucky. He couldn't put pressure on the officials to force Liu Dong to make concessions. This technology definitely played a vital role in upgrading cars. Even if Toyota didn't use it, Honda could do it.  Yes, Honda doesn't use it, Mitsubishi can use it too.  There is not just one Toyota company in Japan.

    There are so many car companies in Japan alone, and there are even more in the world.  Now Toyota has the opportunity to get the news first.  If it is too late and there are many competing companies, Toyota will not have the advantage.  Therefore, Tanaka must make a decision as soon as possible, otherwise it will be over.

    Thinking of this, Tanaka made up his mind and asked about authorization: "Liu Dongjun, I would like to ask about authorization. How many companies does your company plan to authorize around the world?"

    "It's very simple. Our country and Southeast Asia are considered one area. In this area, our domestic steel companies can only sell. And you, Japan, only have one authorization. America has one authorization, and the whole of Europe has only one."  Authorization. Generally speaking, I will only authorize three companies internationally. As for our domestic companies, it seems that they are not yet capable of entering the international market." Liu Dong said his big bargaining chip.

    After hearing that there was only one authorization for the entire Japan region, Tanaka finally had a reason to prove to the board of directors that he was not incompetent.  What he fears most is that Liu Dong has granted patent rights to multiple companies in the same area. In that case, the price of 20 million US dollars is definitely not worth it.  But for just one license, the 20 million US dollars cannot be said to be a good deal, but it is definitely worth it.

    Of course Louis also heard what Liu Dong said to Tanaka.  Louis' heart was lifted when he heard that there was only one authorization in the whole of Europe.  Compared to Japan or the United States, there are countless countries in Europe, and Volkswagen has a local competitor. The Bavarian automobile manufacturer, BMW, expands to the entire Europe, and there are cars such as Citroen, Fiat, Renault, etc.  company.  Under such circumstances, the European authorization is relatively the top priority.  He couldn't imagine the impact it would have when all companies knew the news.

    At this moment, he was extremely looking forward to Liu Dong negotiating with him about the issue of patent authorization.  Although twenty million US dollars is a lot, it is still within the scope of his authorization.  As long as we can get the authorization of this patent now, it will all be worth it.

    Tanaka is a decisive person, and the contract templates have been prepared for a long time. It is not difficult for these professionals to come up with a new contract. It only takes less than half an hour to create three brand new contracts.  That's it.

    When Liu Dong saw that Tanaka had prepared the contract, Liu Dong said: "Mr. Tanaka, you are our company's first authorized user abroad. In order to show our company's sincerity, I can give you a huge  Discount, you Toyota company can pay the patent licensing fee in full in Japanese yen. I believe this news will definitely satisfy your company."

    "What? Can you pay in Japanese yen? Liu Dongjun, this is great news. With this offer of yours, our Toyota company can completely feel your sincerity." Tanaka Lingyi said excitedly.

    No wonder he was so excited, even though Japan¡¯s economy is developed.  But foreign exchange, especially the U.S. dollar, is not only needed domestically, but also in Japan.  A transaction of twenty million US dollars, converted into a Japanese yen transaction, is indeed very good news for Toyota.

    They are also short of US dollars!  Especially when opening up the US market, the Japanese yen is not so easy to use.  The domestic currency is not a troublesome thing at all for domestic companies, but foreign exchange is different.  Exchanging US dollars for Japanese yen is definitely a good deal.  Of course, Tanaka still doesn't know that the yen will appreciate in less than two years, and what seems like a good deal now will not be so good by then.

    Liu Dong simply sold the Japanese, and the Japanese still wanted to thank him.  Such a big deception can only be done by people who understand the history of later generations.  The Japanese areAfter jumping out of the hole he dug, the next target will be the public.

    After what he said to Tanaka just now, Louis must also know how important European patent authorization is.  As long as Louis understands the importance of authorization, it will be natural for Volkswagen to continue to be slaughtered after Toyota.

    (ps: I¡¯m really sorry, I overslept, so the first chapter came relatively late, and the second chapter will be around seven o¡¯clock in the evening.)

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