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Text Chapter 190 Opening a Supermarket (Part 1)

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    Update time: 2012-12-13

    But what Liu Dong said had a huge impact on everyone.  Dozens of countries around the world have their own stores. If this is true, it will be much better than those state-owned enterprises in China.  The scale of this business alone is not comparable to those of domestic companies.

    Seeing that everyone was quiet, Liu Dong continued calmly: "Supermarkets like Wal-Mart, although they seem to do the same thing as our department stores, they sell daily necessities and other things. But others have  Their own logistics company, their affiliated logistics companies alone, have tens of thousands of cars, and many of them are large trucks. Even if they list their affiliated logistics companies individually, it is still a big problem in our country.  Enterprises. Moreover, others not only sell civilian supplies, but also military supplies. Among the bullet consumption in the United States, Wal-Mart's share can reach one-half. Think about it, how profitable is the arms business?"

    After Liu Dong said this, Chen Wen said in a low voice: "The profit from this arms is huge, but our country can't sell this thing, right? Americans are also true, where to sell daily necessities, what kind of bullets are sold? Doesn't this cause chaos?  ?"

    Seeing Chen Wen's entranced look, Liu Dong said angrily: "I didn't ask you to open a supermarket in our country and sell bullets! I'm just giving an example. Do you understand the example? Even if you want to sell it, who should you sell it to?  ?¡±

    Zhao Jianming interrupted at this time: "According to what you said, this supermarket is very profitable? But Liu Er, I heard that the Wal-Mart you mentioned can open its own supermarkets in so many countries, and it can also have its own  Team, that means they have strong capital. We brothers don¡¯t have that much money to do this. If we have money and make money everywhere, then we don¡¯t need you to come up with ideas to make money. We have enough money even when we are lying in bed.  !¡±

    Hearing what Zhao Jianming said, Liu Dong smiled bitterly and said: "Don't say you don't have the money to do such a big business. Even I don't have that much capital to do such a big business now. But we can decide whether to open a supermarket big or small."  , we can open as big as we can, and Wal-Mart did not become so big all at once. We will do it step by step, and Wal-Mart is our example of success."

    "Liu Er, now we know that this department store is also profitable, but even if we only open one supermarket, the money will not be enough. To open a supermarket, you need land and housing, right? We don't have that, so we still need to purchase goods. This purchase is also required.  Money, it¡¯s not a small amount. The most important thing is that among us, except for you who know what this supermarket is, no one else understands it, and we don¡¯t know how to get it. We lack everything, how can we turn this supermarket around?  Get it started?" Qi Heren also said at this time.

    Seeing that several people were interjecting, Liu Dong said with satisfaction: "Now, do you know that this supermarket can make money? I didn't have a bad idea, did I?"

    "No, Brother Liu, you are so generous and you did give us a good idea. But just like Brother Qi said, we are short of everything now. Even if we want to make this money, we don't have the ability!" Chen Wen was dejected.  said.

    Liu Dong immediately responded: "Who says there is no ability? The reason why I came up with the idea of ??a supermarket is because we have an innate advantage in operating this thing! Otherwise, there are so many places to make money in the world, why would I propose to open it?  Supermarket? It was because of everyone¡¯s ability that I came up with this idea.¡±

    Hearing Liu Dong say that people like him have innate advantages in opening supermarkets, everyone felt much better. They immediately listened carefully to Liu Dong's talk about what advantages people like him have in opening supermarkets.

    "The first problem is the land and house. This problem is quite difficult for ordinary people. But for us people, this problem is actually a trivial matter. How did the house in the Wangfu Club come from? We can do it  . Now, won¡¯t the land and house issues be solved?¡± Liu Dong mentioned the first convenience.

    After hearing Liu Dong's solution, everyone immediately understood that if they really did what Xu Zhongyao did, the problem of land and houses would not be difficult for them. Everyone had a good background, and Xu Zhongyao could do this.  Can¡¯t everyone get a house?

    "The second point is the supply problem that Brother Qi mentioned. In fact, this problem is the best to solve. Do you know how Wal-Mart solves this problem? They don't pay for the goods. They have to wait until the goods are sold before paying.  Manufacturer's money. In this way, the payment problem is solved by the manufacturer, and our supermarket does not have to worry about this aspect at all." Liu Dong said the solution to the second difficulty.

    "Isn't it? You can still do this? Why should those manufacturers sell their products in Wal-Mart? Is it different if they sell their own products? If they don't pay for the goods, are those American manufacturers guilty?" Chen Wen found it very incredible.

    "The second mistake is that others are smart. The United States is different from our country. Our country is a buyer's market, and those manufacturersThe things that come out can be sold completely. This is because our domestic materials are not rich enough.  But in the United States, others are in a seller's market. They are not only rich in supplies, but also have excess production capacity.  Wal-Mart is so famous in the United States. If you sell it in Wal-Mart, not only will it sell more, but it will also sell faster.  The speed of getting the funds back is much faster than selling it yourself.  With such benefits, those manufacturers will of course advance funds in advance.  Not only that, Wal-Mart also has an access system. You can¡¯t just enter the supermarket if you want to sell things. Even if you do, you have to pay a fee.  For large areas, others charge directly on a monthly basis.  That's all, you can't help but give it.  If you don't pay, you won't be allowed to sell things in the supermarket.  "Liu Dong opened his mouth to explain.

    The admission fee of later generations of Wal-Mart is more generous than that of Carrefour.  Even Carrefour charges extremely high admission fees, and from time to time they hold promotions and sell goods at reduced prices. In the end, all the bills are paid by the manufacturers. With such a tyrannical approach, aren't those manufacturers scrambling to get in?

    Liu Dong is used to such situations, but when he heard such a theory for the first time, other people were not as calm as Liu Dong.  Not only do the goods require advance payment from the factory, but you also have to pay to enter the supermarket. What is this?  This is a steal!  Can domestic companies do the same?  That's a joke!

    Seeing that everyone didn't believe it, Liu Dong continued: "Don't think I'm joking, let me give you a simple analogy. When you go to the vegetable market to buy food, you can't just buy one thing, right? Even if you buy something you like,  If you see something good, you will buy some, right?"

    "Yes, if you see cheap food, it doesn't matter if you don't eat it for the time being." Zhao Jianming nodded.

    ¡°If he hadn¡¯t left home yet, people like Zhao Jianming would not have been able to go out to buy groceries even if they were beaten to death.  At that time, I lived at home and had my father¡¯s personal secretary. Where could he get the chance to buy groceries?  But now that I have moved to another place, I started working in a township and lived alone. Although I can go to the government canteen, it is not impossible to buy food occasionally.

    "This is the secret of supermarkets. In real supermarkets, because they directly find manufacturers to distribute goods, there is at least one less person in the middle to take over and share the profits. Then when you enter the supermarket, even if you exclude your own profits, then  It¡¯s also cheaper than buying things outside. And all the goods in the supermarket come from this way, so when someone enters the supermarket, the things they see are generally cheaper than the things sold outside. In line with the principle of not taking advantage of the bastard when it¡¯s cheap, do you think everyone  Will there be a big purchase?" Liu Dong asked.

    "Of course! With cheap things, every penny you can save is worth it. It's not bad to buy more and save it. Who knows how long this bargain can last? If there is no such store after passing this village, wouldn't it be a loss?  Dead?" Hu Li confirmed.

    "This is the cluster effect! I won't tell you more about the theory here. This theory is not of much use to you for the time being. I will tell you the results directly. With this effect, when everyone knows about the supermarket  If the things you buy are cheap, more and more people will enter the supermarket. And more and more people will make the flow of goods faster. As long as you have a supermarket brand, you don¡¯t have to worry about other things at all, absolutely  There will be many factories coming to cooperate." Liu Dong said with certainty

    "Well, that's the truth. But brother, this law is the law in the United States. The national conditions are different, and the methods we use cannot be the same. If we apply a completely rigid theory, there will definitely be problems in the end, just like you said,  Our country is a seller's market, and those manufacturers don't have to worry about selling. Before they see the benefits, we ask them to advance funds and charge them admission fees. They won't agree to such a thing." Chen  Wen talked about the loopholes in Liu Dong's second solution.

    Hearing Chen Wen mention this issue, Liu Dong nodded approvingly.  Chen Wen's mind was still spinning very quickly, and he immediately understood the loopholes in the second idea.  No wonder he will be worth trillions in the future. He has such a brain and is willing to focus on the business. Coupled with his background, it is not surprising that he will succeed.

    "Yes, the idea I mentioned before is an American solution. Our country is still a seller's market, and it will definitely not work if we use such methods. Therefore, at the beginning, I did not plan to buy those manufacturers' products.  Admission fee, that is unrealistic. However, we do not have enough funds on hand, so we will take advantage of whatever we can. The admission fee is not required for the time being, but the funds for the goods must be advanced by the factory. And this,  We just need to use our brains more." Liu Dong said.

    Chen Wen breathed a sigh of relief when he heard that there was no admission fee.  But Liu Dong had to ask the factories to advance the funds for the goods, which was not easy to handle.

    Chen Wen couldn't think of any way for the factory to advance funds first, but Hu Li said thoughtfully: "The issue of advance funds is a bit troublesome to solve. But if everyone really wants to do it, it is not impossible.  , the key is that?Do you want to do this?  "

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