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Text Chapter 352 Target, CCTV!

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    When doing something, once you open your mind, the rest of the things will become very easy.  And Liu Dong, who had opened up his mind, also felt that the previous worries about insufficient talents were really a joke.

    Fortunately, he claims to attach great importance to talents, but he has even forgotten about the largest talent pool in the country, state-owned enterprises.  Think about how many big names in the future generations, no matter which industry they are in, are all the shakers, and when tracing back to their background, many people can see the imprint of state-owned enterprises.

    It can be said that, as a product of state-owned enterprises, the talents cultivated for the country are definitely far greater than those cultivated by schools at a certain period.  As for such a large talent resource pool, both Liu Dong and other company personnel had selectively turned a blind eye before.  If it weren't for the fact that the talent issue was so troublesome that even the company's operations might have problems, Liu Dong and the others didn't know how long it would take before they would think of this problem.

    By that time, the truly capable people, after the state-owned enterprises failed to survive, started to start their own businesses. How could it be Liu Dong¡¯s turn to pick and choose?  But now, it is precisely the time when state-owned enterprises cannot survive and there is no correct direction yet.  Many people are still further observing the situation, and those who are out of this range are still a minority after all.  There is also a very large group of people who are still living in the atmosphere of state-owned enterprises. If they go poaching now, they will definitely gain a lot.

    With this goal in mind, Liu Dong and the others will discuss how to attract such a group of people to the company.  Advertising is a must.  Only advertising can let those people know that Huanya needs them and they should develop on a better platform.

    But when advertising, you also have to look at where to advertise in order to achieve the best results.  Today's advertising industry is not like it was twenty years ago. No matter where you are, you can see advertisements everywhere. Even if there are advertisements on police cars to get certificates, it is not that no one has done it before.

    But now, there are not many channels that can advertise and have influence in a wide range of areas.  In these days, those who post small advertisements on the wall cannot be serious companies. Moreover, this method is not only time-consuming and labor-intensive, but also has a very small scope of communication, which is completely unable to meet the needs of Huanya International.

    So, the remaining two more popular methods are to advertise in newspapers and the other is to advertise on TV.  Liu Dong now needs to choose a more suitable channel with Chen Jie and Chen Zhihao.

    Chen Zhihao prefers to advertise in newspapers: "In China today, the penetration rate of television is not very high. If we advertise on television, many people will definitely miss it. But newspapers are different and have a large audience.  , many people like to read newspapers. Although it is impossible for a newspaper to cover the entire China, we can choose to publish recruitment information in multiple newspapers at the same time. In this way, more people will see our recruitment information and choose  Come into our company.¡±

    Hearing Chen Zhihao¡¯s reason, Liu Dong asked in confusion: ¡°How do you know that the TV penetration rate in China is not high now?¡±

    "Does this need to be said? How much does a TV cost? And how much does a newspaper cost? With the current average wage level in China, most people cannot afford a TV, but they can buy many copies of a newspaper." Chen Zhihao said with a look on his face.  Expert said.

    Hearing what Chen Zhihao said, before Liu Dong could speak, Chen Jie asked, "Where did you get this news? Is it accurate?"

    "Hong Kong's newspapers! Nowadays, many newspapers in Hong Kong are more concerned about mainland affairs, so they often report on such small things. I often read newspapers in Hong Kong, so of course I know these things!" Chen Zhihao said matter-of-factly.

    "Hong Kong's newspaper? It's not a gossip weekly, right? Why do they say that China's TV penetration rate is not high? The scope of communication is not large? This is pure nonsense! Although the price of TV is high, it is not that no one in China can  Affordable. If there is really no market, not many state-owned enterprises will want to engage in the white goods industry. It is because there is demand that there will be a market." Liu Dong really didn't know what to say to those Hong Kong newspapers.  .

    ¡°They didn¡¯t understand the actual situation at all, so they just talked nonsense in Hong Kong.  In China, although it is difficult for most people to buy a TV with their salary, it takes a year and a half to save up before they can buy a TV.  But in China, it is impossible for only one person in a family to make money.

    It is quite normal for two people, or even a whole family, to live together and buy a TV.  If the money of so many people is shared, how much can each person have on average?

    Although Liu Dong¡¯s family is not considered a grassroots family, Liu Dong also knows that it would be very difficult to get married in the 1980s without the four major items.  Therefore, many families grit their teeth and have to get the four major items together for their families.For small weddings.  And the so-called four major items in the 1980s were not TVs, quartz watches, refrigerators, and washing machines?

    We are in the age of electrical appliances. How can you say hello to others without a TV?  This is still what ordinary people think.  If this can be regarded as a low penetration rate of TV, then Liu Dong doesn¡¯t know what a high penetration rate is.  There are not many newspapers in Hong Kong that objectively report on China these days. They do whatever they can to criticize, and eyeballs are the first priority.  What do they know?  And Chen Zhihao actually used this reason to say that newspaper recruitment has more advantages than TV advertisement recruitment.

    "Then the boss means advertising on TV?" Chen Zhihao seemed embarrassed that he had been misled by the fake news in Hong Kong, so he stopped arguing and simply listened to what Liu Dong said.

    "Yes, I think advertising on TV is more in line with our company's requirements. Think about it, if our company advertises in newspapers, it is definitely not possible that one newspaper can solve our problems. Rather,  It needs to be published in many newspapers. Although we are not short of money and so on, the domestic newspapers are not so happy to publish advertisements. We have to go to each newspaper to negotiate. But if we choose TV  For advertising, there is no need to go to such trouble. If we directly deal with a TV station, then our advertising will be able to exert its greatest power." Liu Dong said.

    "Is it that exaggerated? A TV station's advertisements can be seen by everyone with a TV. What TV station is so powerful? You know, even TVB in Hong Kong does not have this ability. Is it possible that there are TV stations in mainland China that can do this?  ?" Chen Zhihao asked puzzledly.

    In Chen Zhihao's impression, even in such a small place as Hong Kong, there are many TV stations, in addition to tvb (Television Broadcasting Co., Ltd.), ATV (Asia Television Co., Ltd.), there are also hkcatv, tvbpv, nowtv and many other TV stations.  .  Even a big player like TVB cannot dominate Hong Kong.  Not to mention the mainland, which is countless times bigger than Hong Kong, it is incredible that one TV station wants everyone to pay attention to it.

    When Chen Zhihao came to the mainland, he was either on a business trip or working, and the time was very short. Even if the time was a little longer this time, the daily work was so overwhelming that he was naturally not in the mood to watch TV.  Moreover, he is not that interested in mainland TV, so naturally he would not understand that in mainland China, there is a TV station called Tianchao TV. This TV station is so awesome. If it were not in a good mood, it would open up the restrictions of local TV stations.  , then even twenty years later, China will only have one Tianchaotai, and its capabilities are too harmonious.

    Liu Dong and Chen Jie, who were born and raised in the mainland, naturally know that there are indeed TV stations in the mainland that can do this.  So, Liu Dong said: "Of course there is such a TV station, otherwise how could I tell you that TV advertisements are more suitable than newspaper advertisements? As long as our advertisements can be broadcast on Tianchao TV, then there will definitely be many people  Being able to see our advertisements is much more effective than newspapers."

    "If there really is such a TV station, the effect will definitely be much better than that of newspapers. However, I still doubt whether the TV penetration rate in mainland China is really that high. If the penetration rate is not high, then even if the TV station is very strong  , the effect will not be very obvious." Obviously, Chen Zhihao still prefers to believe the reports in Hong Kong newspapers.

    After all, the views of Hong Kong newspapers are more in line with Hong Kong people like them.  Even though Chen Zhihao's boss is a mainlander who is richer than most Hong Kong people, Chen Zhihao's overall perception of the mainland is not much higher.  This is the common view of Hong Kong people, especially Hong Kong¡¯s elite society, these days.

    Seeing that Chen Zhihao was still brooding about this matter, Liu Dong had to say: "Okay, even if you Hong Kong people's views are correct. Then I would like to ask my brother Chen, who do we need to recruit for this advertisement?  Are you the elite of the mainland?"

    "Of course, if they are not elites, why should we recruit these people? Even if we recruit them, it will be of no use. It is a waste of time." Chen Zhihao said with certainty.

    "It's good that you said this. Then I would like to ask again. Even if the penetration rate of TV in ordinary people's homes is not high, then the penetration rate of TV among the elites will still not be high? And our recruitment advertisements are targeted at the elites.  Yes, even if the TV penetration rate in ordinary people's homes is not high, what does it have to do with us? The people we want to recruit are not them. Brother Chen, have you forgotten this?" Liu Dong used another method to prove his decision.  is correct.

    Hearing Liu Dong¡¯s words, Chen Zhihao shut his mouth.  He also knew that if they were really an elite class, they would definitely own something that could be considered a luxury item like a television.  No matter where they are, elites are always better than ordinary people.If people live a good life, it has nothing to do with whether you are socialist or capitalist.

    In this case, his worries just now are of course of no use.  Can the elite who cannot afford a TV be called the elite?

    After setting the goal, Liu Dong and the others came to an end today. When everyone was having dinner together, Liu Dong briefly talked about his experience in the Soviet Union during this period, giving Chen Jie and Chen Zhihao a general impression.  .

    By the next day, Liu Dong and the others got up early and started preparing to do what they had discussed yesterday. CCTV was their goal today.

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