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Text Chapter 430 There are a lot of advertisements

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    "Yes, these are all the contents that will be recorded and broadcast at that time."

    Mu Qing looked at Lu Naiying, nodded and said.

    Lu Naiying nodded slightly and said: "Everyone, all the recordings and broadcasts of the city TV station have been released now, and everyone has watched them. Do you have any opinions? If you have any, I hope you can put them forward. It is far from the recording and broadcasting now.  There are still a few days left on the date, so if you want to change it, it¡¯s still too late.¡±

    These words were actually spoken to the Cultural Affairs Bureau.  The program was arranged by the TV station, and the director of the TV station is the deputy director of the Radio, Film and Television Bureau. To put it bluntly, this TV show was produced by the Radio, Film and Television Bureau.  Can you find fault with yourself? If there is any problem, the Cultural Affairs Bureau will naturally tell you.  As for the Cultural Affairs Bureau, Deputy Director Song Changju has been following and cooperating across the board. He will not have any more fun. Director Gao is the only one who is qualified to find fault.

    Director Gao developed a habit when he was the county magistrate. Before speaking, he always liked to drink some water and cough twice. Of course, this also depends on the occasion.  In this situation, there is no need to be cautious.

    He picked up the tea cup, took a sip of tea, coughed, and cleared his throat.  With this move, everyone in the house realized that Director Gao was about to speak, and they all looked over.

    "I think the program of this party is pretty good. There is nothing that needs to be corrected. It's just that the advertisements in the middle are mainly about medicines and health products. Isn't this inappropriate?" Gao Jue said calmly.  said.

    Lu Naiying nodded slightly, but said nothing. She just looked at Mu Qing, waiting for her explanation.

    Mu Qing immediately said: "Director Gao, what you said is not unreasonable. There are indeed too many advertisements for medicines and health products. However, this is also a matter of considering many aspects. You are not from the standpoint of the TV station, so you don't  You know our difficulties. This New Year's Day party involves a lot of expenses, such as actors' costumes, actors' salaries, miscellaneous, and many other expenses. Our TV station pays for so much money ourselves, and the finance does not allocate any money.  Money. Where does the money come from for our TV station? It doesn¡¯t all come from advertising revenue. The ratings of Chunjiang TV have never been high. Many companies are unwilling to spend money on advertising on Chunjiang TV. For example, this TV show, although there are seven  Eight decent companies are sponsoring them, but the funds are very small, each one is only 100,000 yuan. On the contrary, those pharmaceutical and health care product companies offer higher prices, so our TV station can only promote their advertisements. Please help  The director understands."

    She was calm, gentle and told her own difficulties.  But what I said is also reasonable.

    Generally speaking, the advertising revenue and advertising price of a TV station are directly proportional to the ratings.  Chunjiang Channel has three channels in total, namely Chunjiang 1, Chunjiang 2, and Chunjiang Education Channel.  Basically no one watches these three channels. Like other city and county TV stations, they are all advertisements. The most terrible thing is that they are all advertisements for selling drugs.  In the past, it was said that advertisements were inserted in the middle of TV dramas, but now everyone has changed to say that TV dramas are inserted in the middle of advertisements.

    It can be imagined that if a channel is watched by very few people, the price of advertisements on this channel will become cheaper and cheaper, and the requirements for products will also be relatively lower.  Because advertising has become cheaper, the TV station¡¯s income is less, and it can only use more time to broadcast advertisements to maintain a balance of payments. As a result, the advertisements are becoming more and more mixed, and there are more and more. Similarly, people who watch this TV station¡¯s programs,  Then it became less and less.  Such a vicious cycle leads to this result.

    Of course, this situation cannot be entirely blamed on the TV stations. Municipal-level local TV stations have a small audience and only target the city. How many people can a city have? Chunjiang is still a provincial capital city, let alone Guzhou TV stations.  From after 11 o'clock in the evening until the evening of the next day, advertisements for selling medicines continued.

    "I see." Gao Jue nodded. He could understand Mu Qing's difficulties and said calmly: "Master Mu is right. We must also consider the balance of funds and expenditures when hosting a party. But our Chunjiang is the provincial capital after all.  If the city is like other small cities, and the screen is full of drug advertisements, it is not appropriate. Taking advantage of this meeting, I would like to make a few digressions. As a provincial capital city, after all, the viewership group is much larger than that of other places. The TV station¡¯s  There is still a lot of potential for advertising revenue. Generally speaking, some large foreign companies want to enter the Chunjiang market and have to carry out advertising. As long as the ratings increase, they will be willing to choose to buy advertising time on Chunjiang Channel."

    "What Director Gao said is true, but you should also know that if you want to increase the ratings, you must have a certain amount of TV program support. It is impossible for TV stations to broadcast pirated TV series, they must broadcast genuine ones, which involves purchasing  Regarding the copyright issue, the copyright fee for a newly produced TV series is not low, and it is not something that Chunjiang TV Station can afford now. In addition to TV series, any time period and any program require a certain amount of investment. Nowadays, Chunjiang TV StationOn the platform, I admit that there are too many advertisements, but even so, we can only maintain self-sufficiency for now, and we really can't spare a lot of funds for revision.  "Mu Qing said.

    As the director of a TV station, how could she not understand what Gao Jue said? In fact, she also wanted to do a good job in the program, but the legacy left by her predecessor was like this, and there was nothing she could do.  There are not many civil servants in TV stations, and the rest are financed by the TV stations themselves. These expenses also come from advertising revenue.  Once the version is easily revised, the advertising time is shortened, and the expected revenue is no longer achieved, the staff in the station will have to drink the northwest wind.

    Gao Jue and Mu Qing both spoke calmly, but somewhat in a tit-for-tat tone. Lu Naiying quickly said: "Both of you, what you said makes sense, but these are all things for later. What we want to talk about now is the current situation.  This New Year's Day party. Director Gao, do you think there is anything that needs to be changed?"

    "I really don't think it's appropriate to insert drug advertisements in the middle. But Director Mu has expressed his difficulties, and the situation is the same. TV stations have to consider balance of payments after all. It seems that this is the only way." Gao Jue  He nodded and said.

    "Well, since Director Gao has no objection, it's settled. Director Mu, I'll leave the recording to you. On the day of the recording of the party, Secretary Tong and Mayor Ma will be there in person, and the speeches will be timed.  Already informed, it will be about five minutes.¡±

    Lu Naiying made a decision on the spot and gave a simple explanation.  These contents have been notified long ago. Although at the New Year's Day party, the secretary and the mayor rarely attend together, Chun Jiang always comes forward, but this year is different, it is across the century.

    ¡° Moreover, the day of recording was a little different from today¡¯s rehearsal.  To put it simply, there are no commercials and it is just like a normal party now.  When the party is over and the recording is completed, the advertising content that Gao Jue just saw will be added to it.  Originally, the secretary and the mayor were both at the venue, so who could mess with the advertisement?

    The meeting ended, and all the leaders went back to their respective units. Before leaving, Gao Jue just greeted Mu Qing normally and said "goodbye", and said nothing else.  Just pretend that what happened last night never happened.

    But Gao Jue is still a little confused, why did Mu Qing go to Mu Ya's house to take a bath for no reason last night?  Judging from this posture, she should have the key to Mu Ya's house.

    But these are not what Gao Jue thinks about, and Gao Jue will not ask Mu Qing.  Nor would he ask Mu Ya.

    Let¡¯s not talk about Gao Jue¡¯s return to the Cultural Bureau. Let¡¯s just talk about Lu Naiying, deputy director of the Propaganda Department, and his entourage from the Propaganda Department returning to the Municipal Party Committee.

    As a deputy minister, of course, he must report to the chief minister.  As soon as she went upstairs, she went straight to Minister Zhang Yao's office, looked at the door a few times, and heard Minister Zhang's voice, "Please come in."

    Lu Naiying pushed the door open and walked in. When Zhang Yao saw it was her, he immediately said: "Naiying, you're back. Sit down quickly" After Lu Naiying sat down on the sofa, he asked again: "Party"  How is the situation, is it going well?"

    "Basically there is no problem, and we can record and broadcast as planned. However, after the rehearsal, Director Gao made some comments at the meeting, thinking that there were more drug advertisements in the middle of the party. But later, Mu Qing explained, and that's how it happened  It's over." Lu Naiying said truthfully.

    "Gao Jue said there are a lot of drug advertisements?" When Lu Naiying mentioned Gao Jue, Zhang Yao, who seemed very casual, his eyes lit up and he became energetic.

    "Yes." Lu Naiying's expression was as usual, and she curled her lips and said: "He is a new director of the Cultural Affairs Bureau, how much does he know about the situation here? They have arranged the party, and he is still gesticulating. He really thinks this is Beijing.  An County, he is still the county magistrate here. Looking at the manner in which he speaks, he is as good as Mayor Ma"

    "I'm not asking this. Please tell me in detail what Gao Jue said at that time." Zhang Yao said.

    "That's what he said" At that moment, Lu Naiying recounted everything Gao Jue said at the conference table, as well as what Mu Qing said.

    After listening to her narration, Zhang Yao nodded, and an idea came to his mind. He said calmly: "What Gao Jue said is actually right. Advertisements for medicines and health products have always been criticized by society. Even  I myself don¡¯t want to see these advertisements on Chunjiang TV when watching TV at night. However, since the party in front of me has been decided, it will go ahead as planned and there is no need to change it. However, this cannot be the case for the Spring Festival Gala.  . After the New Year¡¯s Day Gala is over, the TV station will rush to produce the Spring Festival Gala. This is the first Spring Festival Gala in the new millennium. There must not be any mistakes. Let¡¯s go and inform. Tomorrow morning, let the Cultural Affairs Bureau, Radio, Film and Television Bureau, etc.  All units involved in the production of the Spring Festival Gala went to the Propaganda Department for a meeting."

    "Okay,"??This will let people know.  " Lu Naiying said.

    As she said this, Lu Naiying was still mumbling. The city TV station wouldn't make any money at this kind of party, and maybe two more would have to join in. If you don't allow a few commercials and sponsorships, it's not just waiting.  Are you going to pay for it?  Furthermore, generally speaking, how many people attend the Spring Festival Gala at Chunjiang Terrace? Why is it so formal?  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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