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Text Chapter 431: General Manager of the Spring Festival Gala

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    There were more than 20 people sitting in the conference room of the Propaganda Department of the Municipal Party Committee. Propaganda Minister Zhang Yao was in the middle. On the left and right sides were Deputy Minister Lu Naiying, Director of the Cultural Bureau Gao Jue, Director of the Radio, Film and Television Bureau Shang Qun, Mu Qing on the TV station, and a group of cultural officials.  The deputy director of the Bureau and the Bureau of Radio, Film and Television, the chief director and chief planner of the TV station, and so on.

    ??Everyone received the meeting notice yesterday afternoon and asked to go to the Propaganda Department for a meeting this morning. The content of the meeting was also informed that it was about the New Millennium Spring Festival Gala.

    When everyone in the meeting arrived, Zhang Yao first made some opening remarks and then got down to the main topic, "Everyone, I invite you to come over for a meeting today. You should all know the content of the meeting. It is about the Spring Festival Gala of the new millennium. The purpose of this party  I don¡¯t need to say more about the importance. I think everyone here knows it well. Here, I would like to commend Comrade Mu Qing, the director of the TV station. Comrade Mu Qing deserves a lot of credit for the successful rehearsal of the New Year¡¯s Day party.  No. I didn¡¯t go to yesterday¡¯s rehearsal. Vice Minister Lu went there on my behalf, watched it live, and expressed great satisfaction. But"

    At this point, Zhang Yao changed the subject and added: "At the meeting after the rehearsal, Director Gao Jue made some comments about the advertisements inserted during the party. The sponsors should be advertised during the party, let alone  Our Chunjiang City TV station is still like this even in the CCTV Spring Festival Gala. However, I have never heard of any advertising for drugs, especially some large informal pharmaceutical companies. Drug advertisements on TV stations have always been criticized by the public, and even more  It is said that TV dramas are inserted between advertisements. Even if it is a low-quality product, two advertisements can be inserted in the middle. This is a bit inappropriate. Of course, TV stations have difficulties. Regarding the content of your meeting yesterday, Vice Minister Lu and I also  Having said that, Director Mu is right. TV stations have to be responsible for their own profits and losses. That¡¯s it for this New Year¡¯s Day party, but I don¡¯t want this kind of drug advertisement to be inserted during the Spring Festival Gala. Director Mu, you need to know  , The quality of medicines sold in society today varies greatly. Once any fake medicines are advertised on TV, and patients believe the advertisements, buy the medicines, and then have problems with their consumption, the impact on the TV station will be bad."

    After Zhang Yao finished speaking, he turned to look at Mu Qing.  After Mu Qing saw Minister Zhang looking over, he had no intention of saying anything further, knowing that he was allowed to speak.  She thought for a moment, then opened her mouth and said: "Mr. Zhang, your criticism is correct. As for drug advertisements, I don't want to take turns to broadcast them every day, but there is really no way. Nowadays, TV stations can barely be self-sufficient, and there is no extra  Funding to introduce better TV series, even if good TV series are introduced, may not guarantee ratings. Without good ratings, the price of advertising cannot be increased, but it will cause greater losses to the TV station."

    "I can understand all of this. The TV station has no financial allocation and relies entirely on self-reliance. Some things cannot be forced and can only be allowed to happen naturally. But this Spring Festival Gala cannot have drug advertisements in the middle like the New Year's Day Gala." Zhang Yao's previous words  , he said it calmly, but in the last sentence, he became stern.

    Hearing this, Mu Qing immediately showed a look of embarrassment. It is much more difficult for municipal TV stations to attract sponsorship than provincial TV stations. Merchants guard several channels of Jinhua TV. Who would spend money on a place with low ratings like Chunjiang TV.  The scale of the Spring Festival Gala is larger than that of the New Year's Day Gala, at least four hours long, and it cannot be all directed to places like the cultural troupe. No matter what, one or two similar stars must be invited.  Around the Spring Festival, the schedules of these celebrities are all full, and the prices have also risen accordingly. You don't have to spend money to invite any of them.  To put it bluntly, the smaller the TV station, the more expensive it is to hire celebrities. For example, the CCTV Spring Festival Gala does not give appearance fees, and there are still people who are willing to join it for the sake of exposure.  With the ratings of Chunjiang TV, who is willing to play with you in vain?  Jinhua TV Station pays contestants 100,000 yuan for appearance fees, but when it comes to Chunjiang TV Station, the asking price is at least 150,000 yuan.

    Of course, Chunjiang TV Station is not an empty show after all. It also has a certain amount of funds in its hands, but who is willing to do a losing business.  I wasted four hours and spent money on it instead. You know, it's almost the end of the year, and the TV station has to use the money to buy new year's goods for everyone and give some bonuses. Losing money at the party means that everyone gets the money.  It will be reduced.

    Although the TV station is a public institution, the Finance Bureau will allocate the salaries of the staff on staff.  But there are still a lot of people who are not editing. The TV stations have to pay for this money themselves.  Salary is a trivial matter, the most important thing is operating expenses. How much does it cost to buy a TV series? This money is not a financial allocation, the TV station has to get it.

    Seeing his subordinates in trouble, Shang Qun hurriedly said: "Mr. Zhang, as you know the current situation of Chunjiang TV Station, it can barely maintain a balance of payments. If we say that during the Spring Festival Gala, advertisements for medicines are not allowed to be inserted, this will break the balance of payments.  Balance, there is a deficit. As long as there is a deficit, it will be difficult to make up for it in the future. It's just a New Year's greeting from a pharmaceutical and health products company, I guess the impact won't be too big. Moreover, I will let Mu Qing strictly control the advertising, but if there is no?We are not allowed to accept products certified by the Health Bureau and the Food and Drug Administration. Isn¡¯t this okay?  "

    As a leader, you naturally have to protect your subordinates. You can't see your subordinates in trouble, so just keep silent.

    "Certification from the Health Bureau and Food and Drug Administration is a must. Considering the difficulties faced by TV stations, let's just say that these pharmaceutical and health care product companies are allowed to pay New Year greetings at most, but are not allowed to promote their products or name their products.  No advertising slogans allowed!" Zhang Yao said sternly.

    "You are not allowed to have any advertising slogans just for New Year greetings. In this case, can those pharmaceutical companies still play with you?"  People spend money just to promote products. Zhang Yao said this and simply blocked the way of pharmaceutical companies.

    Minister Zhang certainly did not want to target the Radio, Film and Television Bureau. After finishing speaking, he looked at Gao Jue and said, "Director Gao, what do you think?"

    The question was raised by you, Gao Jue, yesterday. My Propaganda Department expressed support. Now you have to show some attitude.

    Gao Jue realized something was wrong just now. When Zhang Yao looked over and asked for his opinion, Gao Jue instantly understood that this was not directed at the TV station. It clearly made Gao Jue look good to him.  Not to mention anything else, just because he raised this matter, there is a possibility of enmity with the Radio, Film and Television Bureau.

    But no matter what, he brought it up yesterday, so you can¡¯t slap yourself in the face.

    Gao Jue could only nod and said: "What Minister Zhang said is absolutely true. Drug advertisements have always been criticized by the people. It is really inappropriate to insert drug advertisements during the Spring Festival Gala. If it is just a simple New Year greeting without adding advertising words, it is still okay.  "

    "Since Director Gao also thinks it's feasible, it's settled. The Spring Festival Gala has always been jointly organized by the Radio, Film and Television Bureau and the Cultural Affairs Bureau, and this time is no exception. Considering that this evening party has a lot of stakes, in terms of rights and responsibilities, I think  Let¡¯s break it down. I think all of you here have heard of Director Gao¡¯s courage in Bei¡¯an County, and no one is unfamiliar with the program ¡°Singing Bei¡¯an¡±. I think it¡¯s amazing that County Chief Gao can create ¡°Singing Bei¡¯an¡±  Hosting this Spring Festival Gala is no problem. I hereby announce that Comrade Gao Jue will be in charge of the Spring Festival Gala to welcome the new millennium in Chunjiang City and coordinate everything, with the cooperation of the Radio, Film and Television Bureau and the TV station." With these words, Zhang Yao  He looked at Gao Jue and said, "Director Gao, I hope you will never refuse and make sure to make this party a success! Please!"

    When he said the last three words, Zhang Yao actually raised his hands and cupped them towards Gao Jue.

    Gao Jue almost died of anger when he heard that he was asked to be responsible for the situation.  Since he is the general responsible person, he is the first responsible person. If there is even the slightest mistake, the responsibility will fall entirely on him, Gao Jue.

    Mu Qing has already said that funding is the biggest problem when hosting a party.  Don't think that just finding some people to perform will be the end of the matter. No matter what the lighting effects, people and horses are fed, every step is money.  Where does the money come from? Naturally, it comes from sponsorships, advertising, and self-reliance.  Mu Qing was responsible for the New Year's Day party, and there was no mention of raising money from within the TV station. Now that Gao Jue is in charge, it is even less possible for the TV station to raise money from within.

    ¡° If this kind of thing is not targeted intentionally, even if there is a financial problem and it is not handled well, no one will say a word.  But if it was deliberately targeted, then it would be hard to say anything.  Now it's too late for Gao Jue to regret it. How can he refuse to do the work assigned by his superiors? Moreover, Zhang Yao has already put on this attitude, so how can Gao Jue refuse to agree?

    Gao Jue nodded and said with a smile: "Minister Zhang, please rest assured that I will do my best to host this party."

    Many of the people present saw the clue and asked you, Gao Jue, to criticize others for advertising. Without advertising income, why would you hold a party?  Okay now, I'll let you be the general person in charge and let's see what you do.

    "I have heard about Director Gao's deeds in Bei'an for a long time. This Spring Festival Gala is all about Director Lao Gao. I also ask Director Gao to impart some valuable experience and teach you." Shang Qun was dissatisfied with Gao Jue yesterday. After the rehearsal  The meeting was just a formality, but you were the only one looking for trouble.  Is it easy for our TV station to hold a party? Why not just insert a few advertisements in the middle? If you can do it, you can do it.

    "Please give me some guidance, Director Gao." Mu Qing also said.  When she spoke, she did not look directly at Gao Jue, her eyes looked away intentionally or unintentionally.

    Next, Zhang Yao said some more words on the scene, nothing more than encouraging everyone to make sure the Spring Festival Gala is a success.  Finally, the meeting was announced to be over.

    He was the first to leave the conference room, and other people also stood up and went out one after another.

    As Gao Jue walked, he was thinking about how to make this party a success.  Going to Tianjian Media for help was certainly a way to go, but Gao Jue would be embarrassed to go to them if anything happened.  Especially when the Spring Festival is approaching, Spring Festival Galas are held all over the country. Because it is the new millennium, the prices must be high.Jian Media also points to making money at this time. How much money can you, Gao Jue, take out now?  If the price is the same, or if the price difference is not big, then it is okay to say that there is no problem, but if the price cannot be decent, Gao Jue will definitely not look good with Luo Yuqing's style of doing things.

    When doing things, you always have to rely on yourself. You can¡¯t just play the emotional card in everything.

    ¡°What should I do?¡± Before he knew it, he had already left the municipal party committee building.

    At this moment, a woman's voice suddenly sounded next to Gao Jue, "Director Gao, when will we have a meeting to study the details of the Spring Festival Gala?" (To be continued. Please search Piao Tian Literature, the novel is better and updated.  quick!)
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