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Volume 3 1995-The Wind Rises Chapter 115 Bored Pei Wei

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    "The players are not here, the coach is not here, everyone is not here, I am really helpless"

    Time has entered January 1, 1996. In this new year, which is more valued in the West, our big boss Pei Wei, President Yunjia Tianyu, who has entered the Chinese football world, is standing at the window of his office.  In front of me, I watched the cold wind blowing up a few dead leaves outside the window, and idly recited the limerick I had just "created".

    More than a month has passed since the FA Cup final that excited Yunjia Tianyu for more than a week, and the time has also entered 1996. The Yunjia Tianyu Club during this holiday is less lively than during the league.  , it seems so deserted now.

    Wenger returned to Europe a week after the cup match. He was going to enjoy his vacation. Also leaving with him were three foreign players, Ballack, Toni and Dunga. After nearly a year away from his family,  They need to go back and enjoy family happiness, not to mention that for Europeans and South Americans, Christmas and New Year are very important, just like the Chinese New Year.

    Domestic players have also left the club one after another. Players from other places have returned to their hometowns. Local players in Yunjia also have to rest. Now there are only some staff members left in Tianyu Club, and everyone has their own busy things, so  Pei Wei was free by himself.

    Pei Wei has read the financial statements a few days ago. Due to the excellent performance of the team, the financial income is also quite good, which makes Pei Wei very satisfied. In terms of tickets, since every game is almost full, the club is in a good position.  The revenue from tickets reached 5 million yuan, and the advertising revenue on the front and back was 2 million. The two specialty stores opened near the stadium also did very well. The revenue from ancillary products such as jerseys and hats exceeded 1 million. Although  These combined are not enough to pay Dunga's salary alone, but after Dunga joined, advertisers flocked in, and half of Dunga's advertising revenue had to be handed over to the club, which also made the club's income in this area huge.  Surprisingly, it exceeded 4 million yuan. Overall, although the club still lost nearly 10 million yuan this year, from a long-term perspective, the economic situation is improving.

    Yunjia Tianyu¡¯s management is already considered to be the best, but it still suffers so much loss. Pei Wei has to lament that it is really difficult to support a club alone in China.

    The investment of other clubs is not smaller than that of Yunjia Tianyu, but the reason why they can support it is because they are all affiliated with large groups. The appeal of the team and the influence it brings to the group are enough to pay for the price.  Not to mention that after owning a team, you can get preferential policies from the local government, so other clubs are not afraid of losses. Anyway, the groups above will continue to invest money.

    As an individual, Yunjia Tianyu has only one way to achieve a balance of income and expenditure, and that is to increase revenue and reduce expenditure.

    It is impossible to cut costs. Pei Wei knows the strength of this group of players under his command, which almost includes the best group of domestic young players, as well as three foreign players who can find their place in the five major European leagues-  ¨DYou know, Yunjia Tianyu¡¯s main expense is the player¡¯s salary. In fact, even European clubs¡¯ biggest expense is this.

    If you can¡¯t cut costs, you can only choose open source.

    Real estate in China has not yet risen, and the prices of various building materials are quite low - except for steel, of course. Therefore, Pei Wei plans to expand the Beiwan Stadium at this time. The increase in seats means an increase in ticket revenue.  Yunjia Tianyu can earn all of this income because they have the full operating rights of Beiwan Stadium.

    Pei Wei's idea is to double the number of seats in Beiwan Stadium - that is, to reach 60,000 - which is absolutely possible, because the area of ????Beiwan Stadium is already quite large, and there are many places where there are still  It is empty, not to mention that the track beside the stadium can also be removed. Pei Wei likes the kind of professional football field like the one in the Premier League without a track.

    At the same time, increase the number of luxury seats - that is, the number of VIP boxes. There are many wealthy people in Yunjia City, including many who are fond of football. They must like to have a dedicated box in the stadium to show their status.

    After the expansion, nearly 20 stores will be added around the Beiwan Stadium. Pei Wei decided to open four of them into fan supplies stores and the rest into fan bars, so that fans who have not bought tickets can enjoy the stadium.  Watching Yunjia Tianyu's game here, I believe these fans must have a drink in such a lively environment - it's all money!  According to Pei Wei's estimation, if it is run well, this income alone can account for a considerable share of the club's entire income.

    Of course, this kind of expansion cannot be completed in a short time. It is a quite large project.Cheng, Pei Wei is planning to use one year to expand the stadium, so in this year's A-League, Yunjia Tianyu's home court will be moved to Yunjia Stadium. The municipal party committee also gave Pei Wei the green light, promising to complete the stadium this year  There will be no large-scale celebrations held at Yunjia Stadium, and Tianyu Club will be given priority to play games at Yunjia Stadium.

    Pei Wei left the negotiations for other advertising sponsors and the broadcast negotiations with Yunjia TV to his subordinates. He believed that these people could do a good job.  The gimmick of the League A and B also gave Yunjia Tianyu Club enough confidence. Pei Wei's mission was to not come back if he could not get 15 million in advertising revenue from the three major areas of advertising on the chest, back and shorts.  see me!

    Although this number is quite astonishing, Pei Wei is very confident.

    Tianhua Group is now about to enter the market in other provinces. Yunjia Tianyu¡¯s participation in the League A, which is watched by fans across the country, is a good opportunity to advertise. If they spend millions to advertise on TV, the effect will definitely be better than  It's not as big as getting the Yunjia Tianyu jersey chest advertisement at the same price. Pei Wei believes that it is impossible not to see this with Lao Ren's perspective.

    Just for this piece of chest, if Tianhua Group is bound to win, then a buyout fee of nearly 10 million will not be a problem, and a few more million will be added to the rest. Pei Wei believes that this 15 million mission is still  What can be accomplished will only require arduous negotiations.

    As for the broadcasting fees, Pei Wei is even more secretly amused when he thinks about it. Last year, Yunjia TV only paid a symbolic 50,000 yuan to get the broadcasting rights and made a lot of money. When they are excited this year  When I was ready to continue signing the contract, I was suddenly blocked by Pei Wei - the broadcast fee of 3 million yuan, a penny less would be negotiable!

    It is said that as soon as the boss of Yunjia TV Station heard the report from his subordinates, he threw a cup on the spot and cursed: "You Pei Wei, you want to steal money? It doubled sixty times in one go You really have this."  You don¡¯t even give me any face?¡±

    Then the boss of Yunjia TV station came to negotiate with Pei Wei in person. As a result, Pei Wei said lightly: "Last year, Yunjia TV broadcasted Yunjia Tianyu's game. During this time period, your advertising revenue exceeded 10 million. Now we  After being promoted to A, I think it will go up even further. It shouldn't be a problem if it reaches 20 million, right? I only need one-tenth of your income - it will be a bargain for you if you don't make a profit!"

    The boss of Yunjia TV wanted to leave, but he really couldn't bear to part with the huge profits brought by broadcasting Yunjia Tianyu's games - not to mention sitting in front of the TV every Sunday afternoon in the past year to watch Yunjia Tianyu.  The game has become a routine event for Yunjia fans. If the fans cannot see the TV broadcast in the new season, and they know that it is not broadcast because Yunjia TV refuses to pay the broadcast fee, then Yunjia TV must not broadcast it.  Was it smashed?

    Thinking of this, the boss softened and said in a low voice: "Mr. Pei, it's not about anything else, the main reason is that the price you ask is too high There is no precedent for this in domestic TV stations, and our reputation will not be good if it spreads like this.  "

    "Let's do this." Pei Wei took out a puff of smoke leisurely: "The announced broadcast fee is only 100,000 - but you have to spend 2.9 million as a sponsorship for our club - so your reputation will not be good.  Will you lose it? In addition, I will give you another discount. Every time we play an away game, our home commentator Guo Jingwen will be a special guest to commentate on Yunjia TV. What do you think? "

    "That's a good relationship!" The boss was overjoyed. He knew how much the Yunjia fans liked this guy - when the FA Cup final was broadcast last year, the ratings of Yunjia TV in Yunjia were actually higher than that of the same broadcast.  The CCTV of the game - the vast majority of Yunjia fans went there for Guo Jingwen's commentary. If this is the case, then the ratings of Yunjia TV will surely reach a higher level!

    Yunjia Tianyu Club and Yunjia TV signed a 1+1 broadcast contract. The contract stated that this year Yunjia TV received the broadcast fee of 100,000 yuan and sponsorship fee of 2.9 million yuan.  The broadcasting rights to participate in the League A will be given priority to Yunjia TV next year under the same conditions - neither party is willing to sign a long-term contract. Pei Wei is optimistic about the prospects of his team, while Yunjia TV is  It¡¯s about minimizing risk.

    "Well, Pei Wei, you are getting more and more cunning in business!" Holding the contract, the boss of Yunjia TV Station complained.

    "My old classmate, it's not that I'm cunning, but you also have benefits When did your TV station's Sunday afternoon ratings get so high? Just go ahead and have fun! Don't think I don't know how you were doing last year.  , and let me tell you, your ratings will definitely be higher this year!""The shoulders of the CEO of Yunjia TV Station," Pei Wei said with a laugh.
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