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Volume 3 1995-The Wind Rises Volume 3 Chapter 120 Secret Talk (Part 2) (Please vote for me)

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    What a genius Where do you come up with so many weird and feasible ideas?  This is not possible. You will be my adviser from now on. I want to listen to your opinions more on all aspects of the Football Association.  Our Football Association is still groping forward, but you seem to have a lot of successful experience For the development of Chinese football, you can't hide your secrets.  "

    "I have studied in Europe, observed many clubs, and talked with their officials about many issues in this regard." Pei Wei told a lot of lies without blinking an eye: "Like various leagues in Europe, they are mostly  Part of it adopts a model of separation of powers like the constitutional monarchy. The Football Association is responsible for managing daily affairs, the professional league is responsible for the revenue operation of the entire league and the distribution of broadcast fees, and the players' union negotiates with the clubs for the players' respective interests.  Everyone has their own duties and abilities, and no one can control everything with one hand.¡±

    Xu¡¯s brows furrowed again: ¡°I¡¯m afraid we can¡¯t copy this experience mechanically, right? After all, our national conditions are different from those in Europe. Didn¡¯t our country take a different path and find our own path to socialism with Chinese characteristics?¡±

    "Of course we can't apply it mechanically. Our clubs can't be regarded as clubs in the true sense now, because most clubs have not been able to achieve independence and profitability. They all rely on capital injections from large groups. If they establish a professional league, they will only become a certain kind of club."  The same goes for the tools of some big clubs, and the players' union. The quality of the players is still relatively poor now. How can they represent all the players even if they can't control themselves?" Pei Wei sighed and said hopefully:  "Only when Chinese clubs and players have become truly professional will the separation of powers be most mature."

    "I hope there will be such a day." Pei Wei said Xu's heart was ups and downs. The vice chairman of the Football Association is also a person who sincerely hopes to promote football.

    "And the composition of our National Football Association also determines the fact that in the early days, the Football Association can only control the direction of Chinese football." Pei Wei said with a smile: "In the mature league organizations in Europe and the United States, the Football Association is not actually an official organization.  It is a non-governmental organization. The chairman of the Football Association is like the chairman of a company, but our Chinese Football Association is an official organization and is affiliated with the General Administration of Sports. So, Lao Xu, can Chinese football be on the right path?  , what is needed is the guidance from the Chinese Football Association Your decisions and actions will affect the future direction of Chinese football"

    Having said this, Pei Wei thought again of the situation in 2002 when the league was suspended in order to ensure that the national team could compete in the World Cup. How could the football associations of other countries have such great power?  Only the Chinese Football Association can use administrative means to force the suspension of the league. This can be regarded as the biggest Chinese characteristic.

    For example, in Serie A, even if Carraro is the chairman of the Football Association, he has absolutely no power to order the league to make way for the national team. Instead, clubs with a large number of international players often have to file lawsuits with the Football Association because their players are injured while playing for the national team.  To compensate - this is simply unimaginable in China - recruiting your players to join the national team is to give you face, to bring glory to the country, and to serve the people!  I still have to make up for it, I¡¯m so stupid!

    "When you put it like that I really feel that the burden on my shoulders is really heavy" Xu smiled bitterly: "The train runs fast, all thanks to the front of the car - but the carriage behind it runs in the wrong direction. You can scold the front of the car, the front of the car  Who are you going to complain to? You know, even this car doesn¡¯t know which direction to drive to the right place"

    "I will do my best to put forward all the opinions I know to contribute to finding the right direction for Chinese football." Pei Wei said firmly: "You can rest assured on this, and you should also know that I run the club.  Different from other people's starting point, I am not short of money. Even if I want to continue to make money, it is enough to run my former Tianyu Group well But now, I have voluntarily withdrawn from the current Tianhua Group, and running this club is just  I just want to find the right path through my own practice, so you don¡¯t have to worry about my selfish motives.¡±

    "If I didn't believe you, I wouldn't have discussed so manyissues about leaving the circle with you today." Xu laughed and held Pei Wei's hand tightly: "I really hope now, like  How can there be more independent bosses like you"

    "It's difficult." Pei Wei frowned: "Last year I invested more than 20 million, but the profit I got back from running the club was only about 10 million My club management is already very good. I think the whole country  It can be said that there is almost no club with higher profits than mine, but I am also operating at a loss. Until we find a way to make money through the club, Chinese clubs still have to rely on investment from large groups to survive. "

    "Do you have any good ideas?" Xu has regarded Pei Wei as an omnipotent leader.He said: "You, a business genius, must have a good idea. I have seen your fortune history. It is simply a miracle! Maybe there are many people in China who are richer than you."

    No one has a lower starting point than you!  "

    Pei Wei smiled bitterly: "Do you really think I'm a god? Can money just come when you say it? Besides, even in Europe, the income of football clubs is only a few yuan: ticket revenue, TV broadcasts  Fees, income from operating ancillary products, appearance fees for participating in commercial competitions, and income from player transfers In fact, few European giants can make money because their expenses are very large.  Players' salaries can account for more than 70% of the entire club's expenses. What's more, if these giant clubs want to achieve good results, they must spend huge sums of money to introduce good players, so they always have to deal with player transfers.  It loses money, so every club that can be called a giant in Europe always has the support of a large financial group. For example, the owner of AC Milan is Italian Prime Minister Silvio Berlusconi, and the owner of Inter Milan is oil tycoon Moratti.  , the backstage of Juventus is the Agnelli familyOn the contrary, some small and medium-sized clubs rely on selling famous stars to maintain the operation of the club. "

    "As for the ticket revenue, every home game of our club was sold out last year, but the revenue for the whole year was only 5 million, because the income of our Chinese people is not very high, and we only pay 10 yuan a game to watch the game.  It is a huge burden on the family. It is very unrealistic to increase the price of game tickets. In the same way, the operation of ancillary products also depends on the living standards of the local people. At least until China's economy develops rapidly and the people's wallets are bulging,  It's hard to make a fortune from either of these."

    "Go on." Xu listened very seriously.

    "Let's talk about a commercial competition. I don't think our team has such great appeal yet, right? Unless we invite foreign giants to play in the competition, such as AC Milan, Sampdoria, Arsenal, etc. in the past two years  ¡­But I think we will still lose most money by hosting this kind of commercial competition, right? The most it can do is make our team famous in the world, without any substantial benefits.¡±

    ¡°The revenue from ticket sales and merchandise operations is not enough, and commercial competitions can only be made at a loss to make moneythen only player transfers and broadcast rights are left?¡± Xu asked anxiously.

    "This is the reason why we should vigorously focus on youth football." Pei Wei nodded and said: "The more talents we train, we can earn a lot of money just by transferring to European and South American leagues at all levels, and it can also improve the level of players.  Why not develop? But today¡¯s clubs basically lack this vision and always obstruct players from going abroad. This can only be reversed after being forced to increase the training echelon. In fact, now  At this stage, it might be better to focus on broadcast rights.¡±

    "You mean asking for broadcasting fees from CCTV? It's difficult." Xu stood up and took a few steps back and forth: "Do you know what CCTV is? With a broadcast coverage of one billion viewers, in this industry, they are  Boss, you also have administrative advantages. It¡¯s not easier to get benefits from them than to get chestnuts out of the fire.¡±

    "That's true, but this tradition will always be gradually broken." Pei Wei knew that what Xu said was true, but in the future, CCTV's position as the leader has begun to gradually lose due to the impact of other TV stations, but now  At this stage, it is still difficult to shake the monopoly position of CCTV. If there is a monopoly, it will be unfair.

    "At this time, the Football Association needs to come forward to negotiate with CCTV and try to get enough broadcast contracts. Even if it is less at the beginning, CCTV cannot easily use the broadcast of our games to earn advertising revenue for themselves.  ah!"

    "This is difficult. We can only do it slowly. Maybe after several other domestic TV stations appear that can challenge CCTV's status, we can gradually break this status quo. But now we can allow clubs to sell broadcast rights to local TV stations individually.  As long as that game is not broadcast on CCTV," Xu thought for a while and said.

    "Ah?" Pei Wei opened his mouth with a strange expression: "Can't the club's broadcast rights be sold separately? I don't know, Yunjia Tianyu's broadcast rights have been sold for two years."

    "Youyou guy!" Xu said dumbfounded: "I thought you knew everything. Why don't you know such a simple thing? It was also last year that your team was still in Class B, and CCTV didn't care  ¡­Forget it, it¡¯s allowed now anyway, so I¡¯ll just pretend I don¡¯t know!¡±

    "I've almost said it. Anyway, it will take a meeting of your Football Association to realize some of the ideas Now that we've finished talking about the business, how about we play two sets?" Pei Wei said, rubbing his hands.

    "Forget it, I still need to digest what you just said. I'll talk about it after I write down some key points"??You go to the living room to rest and watch TV. I will play chess with you later!  "
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