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Volume 7 2000 Volume 7 Chapter 365 The party is over

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    "Wouldn't this run counter to our original intention? When we first agreed on the salary limit order, it was to control the players' income from being too high to ensure that the club's deficit does not increase. Now we have to increase the appearance fee, although it is not expensive.  "More, but will opening this hole make the players' appetites bigger and bigger? Then won't we be led by the players?"

    "So if the appearance fee is not increased, will the players become more and more dissatisfied? It is unfair and abnormal to have the same treatment as those who do not play. The main basis for distinguishing important players from ordinary players is whether they can play.  The main force" Zhang Bing replied with a smile: "Even if the players will not be dissatisfied because of this, if this continues, there will definitely be a slack mentality. Without motivation, how can the players actively fight on the court like that?  Is it exciting to watch? If the game is not exciting, the fans' attention will be focused on other aspects. The league that loses attention will lose its vitality, and the general group of each club will lose its advertising effect How many companies will spend money at that time?  Join the team?"

    "Well, that makes sense." Mr. Wang from Dalian nodded. In the past two years, Dongfang Group relied on the Dalian Dongfang team's outstanding performance in the Asian arena to sell their products to Japan and South Korea. The group's income has greatly increased.  He felt deeply about the increase: "Only exciting games can attract more attention. If this increase in money can increase the motivation of the players I think it is worth it."

    "Another point is that our club actually occupies an absolutely dominant position in paying players salaries. As long as the clubs can be consistent, the players will have no say in front of us" Hualong next to him also spoke.  "But have you ever thought about it, if we keep tightly controlling the players' income, the players' dissatisfaction will gradually increase. When the dissatisfaction reaches a certain level, will they form an alliance like us?"  Come against us?"

    Players Union!  Such a word flashed in Pei Wei's mind.

    A mature league basically abides by the principle of separation of three powers - the Football Association is responsible for the specific direction and the hosting of the league, the professional league discusses how to increase revenue and expand influence and distribution of interests, and the players union is responsible for its own interests.  Gatekeeping - in other words, the Football Association has the power, the clubs have the funds, and the players are the main body of the league. The three are mutually restrained and interdependent, forming a stable framework.

    The Football Association cannot do without the club¡¯s sufficient financial resources and the players¡¯ performance on the field. The club cannot do without the Football Association¡¯s organization and players¡¯ participation. The players need the Football Association¡¯s management and the club¡¯s salary for them. Neither one of them will work.

    However, given China's special circumstances, it is obviously impossible to suddenly implement the separation of powers. The market can only promote the improvement of rules through the gradual development of leagues. Now that the prototype of a professional league has come out, the players' union then I'm afraid  It has to be formed spontaneously by the players.

    This can only be a long process. When the market needs it, professional leagues appear. Similarly, when the market needs it, the players' union will gradually form. This is an inevitable process, and it is not based on human will.  for transfer.

    In the early days of the professionalization of Chinese football, when the Football Association was the dominant one, the wise and courageous leaders were needed to make the league run normally. When the league matured to a certain level, when the Football Association could no longer cover the sky with one hand, the system became  This ensures the normal development of the league.

    "The club cannot be led by the players, and the players should not be in an absolutely weak position and let the club impose conditions." Pei Wei slowly spoke: "Both sides should be equal. The club pays for the players to come to the game, and the players  Let the club gain actual benefits through exciting games - the two should be complementary and mutually beneficial, and only by achieving a win-win situation can the cooperation be continued for a long time."

    Pei Wei glanced at all the bosses present: "All our clubs unite, we do have the ability to issue orders to all players, and even affect the decision-making of the Football Association to a certain extent But have you ever thought about it, if all the players unite  If they get up, then their abilities"

    What abilities do players have?  For individual players, they absolutely cannot shake the dominance of the club, but if all the players unite, whether it is a strike or something that affects the league, the consequences will probably not be borne by the Football Association and the club.

    After all, the Football Association and clubs are just managers. What fans really want to watch is the game, the game in which players participate.

    Thinking of this, most of the bosses couldn¡¯t help but change their expressions. They can imagine that if the players really unite to make some demands to the club, they really can¡¯t refuse-

      A player is easy to deal with, but if all the players are fired, will the club exist?

    "Okay, I think we all have discussed Mr. Zhang's proposal more thoroughly. I think everyone should understand its pros and cons. Now let us raise our hands to vote. More than two-thirds  If the boss agrees, then the proposal is passed." Pei Wei said, "Okay, let's start voting now!"

    After finishing speaking, Pei Wei first raised his hand, and then Zhang Bing and Hualong also quickly raised their hands.

    It¡¯s no surprise that these three people agreed to this. The three of them are the three richest among all the first-division team bosses. The syndicates behind almost all clubs probably don¡¯t have as much money as they do. The next ones raised their hands and agreed.  They are several relatively wealthy clubs such as Shanghai, Dalian, Sichuan, and Chongqing. Surprisingly, the bosses of the two newly promoted teams Yunnan and Xiamen also quickly raised their hands and agreed to this. However, considering that the main task of the newly promoted teams is to avoid relegation, the key  It is not difficult to understand that money can only be used to make players work harder.

    Pei Wei was the first to raise his hand. On the contrary, his loyal allies Mr. Zhou from Wuhan and Mr. Wan from Jilin seemed a little hesitant. But it is no wonder that the two clubs are only private companies behind them, and their scale is not large. They only last a year.  With a profit of tens of millions, it is already difficult enough to support a team. If it weren't for the team's good advertising effect, they would almost be unable to support it, so naturally they are hesitant.

    However, these two clubs have established relationships with Yunjia Tianyu relatively early, and they are also the clubs that have learned Yunjia Tianyu¡¯s management experience relatively early. They can still afford to increase their expenses by several million a year. We see more and more  The boss raised his hand in agreement with this rule, and finally raised his hand.

    "Well, it was unanimously approved." Pei Wei nodded: "Then in the following season, each club can pay appearance fees, but the appearance fee received by a player must not be higher than 100% of the team's average weekly salary.  10. Bonuses are still the same as the old rules. Those who win the championship or complete pre-season customized goals can receive bonuses after the season, but a bonus must not exceed 4 million yuan, and the same amount of luxury tax must be paid. "

    The bosses nodded in agreement. If some bosses were still resistant to formulating league rules at the beginning, then the facts of the past two years have proven that only when the league becomes more exciting and more attractive, the benefits they gain will be greater.  As long as it's something that's good for the league, even if it doesn't seem to be of any benefit to them for the time being, as long as they persist in executing it, they will still be the ultimate beneficiaries.

    "Another problem has been solved." Pei Wei said happily: "Do you have any other opinions or requests that need to be made?"

    The bosses all shook their heads, and Pei Wei continued: "Do you have any opinions on the distribution principle of broadcasting fees?"

    This year, the Football Association and CCTV renewed the contract for broadcast rights. After several years of growth, broadcast fees have increased from 110 million in 1998 to more than 140 million people. According to the distribution principle at that time, last year's champion Shandong Hualong won  The broadcast fee has exceeded 10 million, and even the last place can get more than 2.6 million, which has to be said to be a huge improvement.

    Of course, this is also inseparable from the excitement of the league. The exciting league has attracted a lot of fans who cannot go to watch the game in person to watch the game on the TV. The ratings of CCTV Sports Channel have also been greatly improved.  What followed was a huge gain in advertising fees, so after the contract expired, the sports channel quickly signed the broadcast fees for the next five years. They now also know that when the league is exciting, they can  It has brought them hundreds of millions of profits, and it is appropriate to use part of it to give back to the club. Otherwise, the club will not be able to run and the league will be less exciting. Where will they get such huge profits?

    The world is bustling for profit, and the world is bustling for profit. If there is no temptation of profit, just shouting a few slogans to revitalize Chinese football can make sports channels willingly spend huge sums of money to reinforce clubs. How can that be true?  Not a big joke?

    After all the bosses had no objections, the gathering came to an end. Pei Wei originally planned to make such gatherings a routine, but gave up after thinking about it.

    It is always not good to act too hastily. Once such informal gatherings are held a few more times, a routine will naturally form. When all club bosses take such gatherings for granted, a formal professional league will probably be established.  .

    The inertia of history is huge. When certain necessary factors develop to a certain extent, corresponding things will emerge. However, when the conditions are not yet mature, forceful promotion will be counterproductive.
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