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Volume 9 2002 Volume 9 Chapter 545 The Shadow Behind

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    For Chinese fans, they have received good news in the past year. The third place in the World Cup completely stimulated everyone. Therefore, after the League A resumed war in September 2002, the fans who had already rested  I once again watched the professional league with great enthusiasm, just as the Football:+ League was filled with great enthusiasm after the 1999 Women's World Cup.  Pepe's contribution

    When the league ended in 2002, the league attendance rates of all clubs, which had been slowly declining for two or three years, took a huge leap. The average number of people watching each game reached more than 40,000 people - for most clubs  For the Chinese League, which can only accommodate about 30,000 fans at home, reaching this number is simply a miracle!

    In this fanatical atmosphere, the league also went on extremely excitingly. Yunjia, Dalian, Shanghai, Shandong, and Liaoning, the five teams with the ability to compete for the championship, fought until the last moment, and the winner was not decided until the last round.  In the loss, Yunjia Tianyu successfully reached the top and defended the championship after defeating Liaoning in a difficult home court with Drogba's two goals. In the process, weaker teams such as Sichuan, Beijing, and Chongqing also  He did not settle for being in the middle, but continued to block the winning teams to show his value in the league.

    "Now the league finally has some formality. All teams are very motivated, and they all know that as long as the environment is fair, there is no need to do some off-field tricks - there are too many tricks.  One day, I will do it myself. If the environment is fair, even if I am not strong enough or unlucky and get relegated, Wuhan will be on the escalator for a few years, and the income of their club will be the same.  Quite a few.¡±

    After being punished by Su Mei, in the following days, Pei Wei stayed at home honestly until the end of the year. However, Pei Wei still couldn't rest. Whenever Yunjia Tianyu had a home game  I will go to the scene to watch the game.  He watched TV when there were no home games, and began to care about other teams abnormally. He bought a lot of sports newspapers, and even watched the video of every game like a coach.

    "Do you want to change your career to be a coach?" Su Mei asked Pei Wei strangely.

    "At my level, I usually talk about football and lie to you who are so blind. If you really want me to lead a team, I will definitely be blind." Pei Wei said with a smile, and then resisted the bastard punch from Su Mei with both hands.  : "I watched the game this way recently because I wanted to see if the league has the conditions to expand - and now it looks like it's pretty good."

    "Oh? Why?" Su Mei stopped.  Originally, she didn't really want to hit Pei Wei, otherwise Pei Wei would really be unable to resist.

    "The expansion of the league will definitely breed some teams that are firmly in the middle. These teams are actually the most prone to problems. If there is no hope of winning the championship and no worries about being relegated, it is easy to let go or play tacit football. However, it seems now that our club has already  Recognize the importance of fans' interest. If you are unable to play a few games, the fans will definitely not buy it. Only if you play hard can the fans continue to support you Only with this understanding can the mid-range team become the best in the league.  The solid part - after all, there are only a few winning teams and relegation teams in a league, and the mid-range teams make up the majority. Only when this part is stable can the world be peaceful."

    "Yeah, that's true. What else?" Su Mei nodded and then asked.

    "Then there is the enthusiasm of the fans." Pei Wei said with a smile: "The third place in the World Cup really stimulated the prosperity of the football market. Judging from the current level, this prosperity will continue for a long time, at least in  In a few years, the number of fans who are willing to watch games and buy souvenirs from the club will continue to increase, which will bring a great increase in the club's income. After the expansion, the new club will have a source of income and will develop faster.  , it¡¯s a win-win situation.¡±

    After a pause, Pei Wei said with fascination: "The league at that time will definitely be more competitive and more exciting. It's time to come up with that new plan The Football Association will not fail to see this.  .Pepe Contributed"

    **********************************

    The Football Association has indeed seen this.

    After the league resumed, the Football Association sent a large number of inspectors to conduct on-the-spot investigations at each league match. The feedback was that the ball market was in good condition, and almost every home court was full. There were even many fans of local professional teams that did not exist.  They went to the city where the team in their province is located to watch the game, which also proves that the Chinese league does still have potential to be tapped.

    And after so many years of operation, each club has an effective method of operating tickets, and the number of ticket increases has been significantly reduced. In other words, the more fans come to the stadium to watch the game, the more the club will make.  , instead of seeing a lot of fans, it is actually watching the game for free, and the club does not get any benefits.

    UpdateAs the level of the league improves, the ratings of broadcasting the league are also getting higher and higher. In addition to CCTV, local stations have also joined the ranks of demanding broadcast rights. For this reason, CCTV

    The broadcast fees given are getting higher and higher, and each club has made a lot of money in this area. In the past, the broadcast fee income was basically negligible (when it first received official broadcast fees, the income of the last place in the league was only 2 million).  , too small compared to their investment) has become a considerable source of income for the club.

    "There are many powerful groups in China now, but not many can find suitable teams to invest in. After all, the Football Association stipulates that clubs can change their names but cannot change cities, so even powerful groups can only look for teams locally.  So even if we double the number of professional teams, there will still be people investing," said Ling Binghun, who is already an important middle-level cadre of the league department, at a meeting.

    "And the cost of investing in clubs now is not big, because quite a few clubs already have hematopoietic function. It can be said that a mid-level A-level club that is already on track spends less than 10 million per year, and this million  The advertising effect it brings is even greater than advertising during prime time on CCTV! Shandong Kongfujiajiu once spent hundreds of millions of advertising fees to obtain advertising qualifications after News Network, but its effect is not as good as that of an ordinary A-list restaurant.  A club! If you invest 100 million in the team, you can immediately give a mid-range club the strength to win the championship. The three clubs of Yunjia, Shandong and Liaoning have proven this very well. For businessmen, it is impossible to let go.  Don¡¯t miss this opportunity!¡± Ma Sanmin said immediately.

    "Very good, it seems that this rule has played a big role." Xu said in a good mood.

    Seeing that some of the officials present did not understand, Wan Junsheng smiled slightly and explained: "Without this regulation, those powerful large groups would definitely not have the patience for three years or more to come here."  After cultivating a team with sufficient publicity capabilities in the location where the group headquarters is located, their best choice is to purchase an A-A team and then move them to the city where the group headquarters is located - this will yield faster results and reduce the amount of investment.  There will also be a lot less But it is not good for the entire league, because the number of teams that benefit is not increased, and this approach will inevitably lead to a large number of teams that appear purely for advertising. Such a game  The team will not care about infrastructure and echelon construction, because maybe what they want is just a short-term operation. Once the advertising effect is achieved, they will immediately change hands and dispose of the club. Is this kind of investment, is it what we, Chinese football need?  ?¡±

    At this point, Wan Junsheng stopped, and then made a look to Ling Binghun, who continued knowingly: "And when we have this regulation now, no matter how rich the group is, they can only  Starting from the lowest league - unless they are willing to give up the foundation of their headquarters and develop again in a city with an A-level team, otherwise they can only honestly form a club to develop from scratch, even if they and  Like Yunjia Tianyu, if he can make three big steps in two years, it will take at least two years. In addition, it will take more than two years to achieve the effect of publicity, so it will take at least five years to achieve the goal - people  They all have feelings. After five years of keeping pets, they will have deep feelings, let alone a club! The possibility of them quitting will be much smaller by then, and unless their group goes bankrupt, they will find out.  How much advertising effect a club will bring to them, I'm afraid they won't be able to let go even if they want to! One more new club like this will be able to absorb at least hundreds of players of all ages.  Are you afraid that some players will not be able to play football and this will dampen the enthusiasm of parents to send their children to play? So I always think that this rule is really good and it fundamentally eliminates short-term behavior!¡±

    "This regulation was strongly suggested by Pei Wei at the time." Xu said with a smile beside him: "I think I can speak out about it now, because I think about it today, and no one will doubt that Pei Wei has any concerns about China.  He has a passion for football and he has never sought any personal gain for his club through the Football Association - he said at the time: 'I can definitely buy an A-A club to run it, so as not to waste two years in the B-League and A-B.  time, but I didn't do it, because I knew that as long as there was such an example, it would have serious consequences in the future! 'He was right. If it hadn't been for this provision, even if we wanted to expand our army now,  They will all face a lot of difficulties!¡±

    All the officials present were silent for a moment, and Zhang Long smiled bitterly: "Actually looking back now, many of the results our professional league has achieved in the past nine years have the same shadow behind it If there is no such shadow, I think  Our professional league results will not be as good as this! At least, they will be much inferior"
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