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Volume 10, 2003 Europe Volume 10, 2003 Chapter 550: Preparing for Acquisition

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    Pei Wei's words are true. He never wanted to hide it from Su Mei. It's just that a man may not tell a woman everything - even his closest wife. This has nothing to do with trust, it is just a man's habit.  .

    So Su Mei was not angry. On the contrary, she agreed with Pei Wei's carefulness. Although Pei Wei was not involved in any political struggles, big businessmen in China have not had much sense of security since ancient times - in fact, in the whole country,  The world is the same. Unless you, a big businessman, also have considerable power, you can protect yourself to a certain extent. But such people often die faster, so Pei Wei should be more prepared.

    The issue that Pei Wei needs to consider now is how to achieve his acquisition purpose.

    His goal is Newcastle United, a team with a long history in England and the team with the largest number of fans in England.

    It is not easy to acquire such a team. It is not related to funds. In fact, the funds Pei Wei now has can even acquire all the Premier League teams - if allowed,  But if you want to acquire such a team with huge reputation in the UK, Pei Wei's identity is a big obstacle.

    It is not yet an era for foreign capital to enter the Premier League in large numbers, although it is about to begin. In Pei Wei¡¯s memory, it was during this summer that Russian tycoon Abramovich acquired Chelsea and then created a gold dollar in the Premier League.  After that, the Empire set off a storm of foreign investment entering the Premier League.

    In fact, Abramovich is not the first rich man to acquire a Premier League club.  As early as 1997, Fayed, the department store king from Egypt, had purchased Fulham, which was still in the English League One at the time, and kept the team in the top league after rushing to the Premier League.

    But Fulham is not well-known in England, and the acquisition did not touch the sensitive nerves of English fans - you must know that after Manchester United won the Triple Crown in 1999, the wealthy Sky TV invested one billion US dollars to acquire Manchester United.  , at that time they had already impressed the Manchester United board of directors, but they fell into trouble with the small shareholders.  A small shareholder alliance composed of about 5,000 members owns about 20% of Manchester United's shares, coupled with the intervention of the British government.  Sky TV, which has a lot of money, just became the largest shareholder of Manchester United, but failed to control the club.

    Sky TV is still a British TV station after all, and an Asian like Pei Wei wants to buy a Newcastle United team that is more famous than Manchester United in England!

    The key is that the current fans in England do not have a correct understanding of the entry of foreign capital at all. The British are traditional, rigid, and old-fashioned, and are not good at accepting new things. In fact, if Abramovich had not taken over Chelsea and achieved great success,  .  Then those rich people may not be able to acquire other teams so smoothly in the future - Chelsea fans sang "We are the only ones who are rich!" on the court. This scene deeply stimulated the fans of other teams!

    "Issuing stocks is a double-edged sword." In a hotel in Newcastle, England, Pei Wei said to several brokers in front of him: "This is true for any company. Issuing stocks and listing them can make the company's market share in the stock market.  Obtaining more funds allows the company to develop faster, but at the same time, it also runs the risk of being acquired by others. If a company does not go public, no external force can acquire them except poor management and bankruptcy.  There is no additional funds for development, so every company is taking a risk by going public because they are likely to lose everything. The same is true for clubs. After going public, clubs can obtain more income from the stock market, but it is also possible.  It is easy to be bought by others, but top clubs do not have this problem and Newcastle United happens to be such a club. "

    Although it is difficult, Pei Wei still has great confidence in acquiring Newcastle United. The source of confidence is that Newcastle United is a listed club. According to the rules of the stock market, Pei Wei only needs to obtain more than 30% of the shares.  can make an acquisition.  As long as he owns more than 75 percent of the shares, he has full control of the club.  And when he owns more than 90% of the shares, then the club belongs to him completely. He can declare that the club will no longer be listed, just like the Glazer family did with Manchester United.

    Pei Wei¡¯s confidence also comes from this. Sky TV¡¯s billion-dollar acquisition failed, but the Glazer family succeeded, because as long as the club is on the stock market, they must follow the rules of the stock market.

    If it is a club like a Serie A team, if Pei Wei wants to gain control of the club, he can only buy it from the chairman of the club. As long as the other party refuses to sell, no matter how much money you have,??It's useful, but if you can control the vast majority of shares in clubs like the Premier League that are basically listed, you can achieve your goals no matter how reluctant the other party is.

    Pei Wei has fully considered the opposition of Newcastle fans. After all, Newcastle United has never been short of money, because many of his fans are well-known rich people in England. They are happy to invest in the teams they support, so in  At the beginning of the acquisition, it must be kept secret. After the acquisition is successful, it will be useless even if the fans object. After a few years, after the team's performance improves, those opposing voices will definitely turn into praising voices - Manchester United  This is how fans treat the Glazer family. Although the Glazer family acquired Manchester United just to make money, as long as the team performs well, the fans don't care about it.

    The team in front of Pei Wei is a team of elites in the stock trading market. This kind of talent is always hard to find, but as long as you have money, you can definitely find it. In fact, in the past few years, Pei Wei has been working at Google.  All the investments that generate dividends every year are handled by them, and they have always done a good job.

    When Abramovich took over Chelsea, he bought it directly from former Chelsea chairman Bates, so he didn't spend too much, 150 million pounds. And Pei Wei wants to buy Newcastle United from the market, maybe  You will pay more, maybe you will pay less, it depends on the role of this group in the stock market.

    "Fifty.6% of Newcastle United's shares are held by the family of former chairman John Hall, and another 29.8% are held by current chairman Sheffield. Together, these are  There are 81.4%, which completely controls the entire club. Only 19.6% is circulating on the market. We can acquire up to 10% of them. This is determined by the market. You  No matter how rich you are, it is impossible to acquire all the shares of a company on the market. If you want to increase the share of the acquisition, you can only increase the share price of Newcastle United and sell some of the shares held by the two major shareholders. Only in this way can we achieve our expectations.  the goal of."

    A team member was reporting to Pei Wei, and his tone was obviously not optimistic about the acquisition.

    "In this case, our initial investment in the market will be much higher than the actual amount If we cannot obtain more than 30% of the shares, then this acquisition will be meaningless." Another person  said the agent.

    "Football clubs are indeed different from other listed companies. Most companies have at least about 30% of their stocks circulating in the market, but theirs actually has less than 20% I doubt whether they can raise money by going public.  No matter how much money you get, it won¡¯t make much difference at all,¡± another broker said with a sigh.

    "Gentlemen, you don't need to worry about this Football clubs are different from other listed companies. They don't need to raise too much funds, because the revenue of football clubs cannot be as high as other companies, so raising funds is also difficult."  Not too much, otherwise the club will lose." Pei Wei knocked on the table and stopped their discussion: "You don't need to worry about other things. You just need to buy as much Newcastle United stock as possible in the market.  Then Yin* Sheffield¡¯s possible move is enough You don¡¯t need to acquire too much, just 10% is enough You don¡¯t need to think too much about other things.¡±

    "Ten percent? Boss, that's absolutely no problem. As long as big hands come in and small hands go out, this effect can be easily achieved. It can also create an illusion in the market that stock trading is booming. As long as the major shareholders are not fools  , will sell part of the stock to cash out at this time to obtain part of the cash income. "A broker said: "But boss, I must remind you that you can't make much money as a shareholder of a football club, because there are no dividends.  It would be too much There is no football club in the world that will always make money."

    "As an agent, you have fulfilled your responsibilities." Pei Wei said with a smile: "The rest is what I have to consider."

    "No problem, boss." The leading broker shrugged: "Now, it's time for us to work Brothers, we will leave for London immediately to prepare for acquisitions!"

    His team of men immediately howled like wolves. Brokers like them would immediately become excited when they heard about an acquisition.

    Pei Wei looked at them with a smile and said leisurely: "The British stock exchange market is so cute, they even canceled the stamp duty Newcastle United, wait for me, wait for me, the greatest chairman in your history.  Lead you forward!"
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