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Volume 10, 2003 Europe Volume 10, 2003 Chapter 590 Finance

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    "Three consecutive wins! After two games without a win, Newcastle quickly turned around. They silenced all their critics with a beautiful three-game winning streak. Southampton, Fulham and Middlesbrough, Newcastle  The three opponents defeated do not seem surprising, but you must know that except for Southampton, the games against Fulham and Middlesbrough were all away games, and the scores of these three games were three to three respectively.  Zero, four to two and three to one! Conceding three goals in three games is not great, but it is much better than last season, and scoring ten goals in three games is even better than last season.   Newcastle was third last season, where will they be this season? After three consecutive victories, they have jumped to fourth place, only behind Manchester United, Arsenal and Chelsea What is even more terrifying is that  , in the away game against Middlesbrough, Newcastle even hid their main forward partners Shearer and Ibrahimovic, while Viduka and Bellamy each scored a goal - the main force could  Frequently scoring goals, and being able to score goals as soon as he comes on as a substitute, this kind of striker is enough to scare all the Premier League teams! The offensive power is strong, and the defense is also changing. After the initial discomfort, Lucio  The world champion has begun to show his quality, and his central defensive partnership with Woodgate is one of the best in the Premier League. There is also a reliable Dawson and promising Taylor waiting for his opportunity on the bench.  What kind of waves will a Newcastle with stronger attack power and much improved defense make in the Premier League?"

    "Newcastle won six of the nine league games. The two losses were only to Manchester United and Arsenal, and Newcastle played those two games away from home. Now Newcastle ranks fourth with 19 points.  The gap with the top three is very small. Chelsea has six wins, two draws and one loss with 22 points. Manchester United has seven wins, one draw and one loss with 22 points. Arsenal has seven wins, two draws and 23 points. This is the points for the top four in this year's Premier League.  The league is no longer a battle between Manchester United and Arsenal, but a battle between four countries! As we expected, after making big moves in the pre-season transfer market, Newcastle and Chelsea have risen rapidly enough to threaten Manchester United.  Premier League dominance with Arsenal!"

    "Look, we have won three consecutive victories and we were immediately praised to the sky." Pei Wei put down the newspaper in his hand with a smile and said to Su Mei: "Sometimes the British tabloids and the Chinese sports media are very different.  spell."

    "The media is like this. When it's good, everyone praises it, and when it's bad, everyone criticizes it. You've been in football for so many years, so you can't be so dismissive, right?" Su Mei was eating breakfast.  answer.

    "Yes, you can just read this kind of report when you are free and bored. There is no need to take it to heart." Pei Wei put the newspaper aside: "But I just arrived in the Premier League, so I have to pay attention to how the British media evaluates me After all  Although some reports may seem like jokes to insiders, they can very well guide the fans¡¯ perspective By the way, how is the club¡¯s financial income?¡±

    "Yes, the purchasing power of English fans is really strong, especially after Ibrahimovic's recent outstanding performance. His No. 18 jersey is almost out of stock. Of course, the best-selling one is Shearer's jersey." Su Mei wiped  Wipe your mouth: "The sales of tickets are also very good, and the package tickets are sold out before the start of the season. There are at least 50,000 fans watching the game at each home court. It is no wonder that Newcastle is the most popular among English fans in the Premier League.  There are many rich people in the club who are Newcastle fans, and none of the expensive boxes are empty.¡±

    "Newcastle has this potential, their tradition, and the enthusiasm of their fans To be honest, I don't want to lose money buying Newcastle With Newcastle's current financial income, at least it will not cause losses in players' wages."

    "Of course not. The income from home games alone is enough to cover the players' salaries. However, Newcastle players' salaries have never been too high. Shearer has the highest salary in the team, and he only gets 350.  Only 100,000 pounds a year. Among the veteran players under him, only Dyer got a big contract of 3 million. The others like Given, Woodgate, Robert and Bellamy could get close to 2 million, but this year  Among the newcomers, Makelele and Lucio each have an annual salary of 3 million, and Ibrahimovic, Nie Fei, Trabelsi, and Hart all have an annual salary of 2 million. If they hadn't sold many players  It would probably be even higher if the salary expenditure is reduced. Newcastle's annual salary expenditure now exceeds 50 million pounds." Su Mei reported it directly without checking the information.

    "This is not too much. Do you know how much Chelsea's salary is? Manchester United's salary expenditure is over 100 million pounds, and Manchester United also has more than 80 million. Apart from Arsenal, our wages are the lowest among the top four. Newcastle's board of directors stipulated last year  The salary cap is 43 million. We now have ten more good players, and it only increases by about 10 million. Not much, really not much, as long as??After playing in the Champions League, the dividends will be more than tens of millions Honey, no wonder the European giants are so rich. Being able to play in the Champions League is equivalent to entering the money printing factory.  "Pei Wei thought for a while and then said: "In a few years, our salary expenditure will probably be even more. At that time, the expenditure will be around 100 million to be worthy of a championship team, but the income at that time will be only  A rising tide lifts all boats. This is what happens in European football. If you are willing to spend money, the team's performance will be good. If the team's performance is good, the income will be more. The worst thing is to spend money but not get good results. Then  You can only watch the money go down the drain. Leeds, Lazio and Leverkusen are good examples. If the cost cannot be recovered, you can only sell the stars. The more you sell, the more losses you will lose But I am not afraid of this.  Because I have enough money to investhaha.  "

    Su Mei smiled and said nothing. Indeed, investing in football, especially large investments, is similar to doing real estate. It requires a large amount of capital investment in the early stage. What is needed is to be able to produce results immediately and obtain cost recovery, and then invest again and recover again. In this way  Talent develops slowly without any problems, but as long as one link in the middle breaks, the entire chain will stop functioning, and it will be over at that time.

    But if you have an almost unlimited amount of capital to invest, then you have nothing to worry about. The house is ready but not sold yet?  Don't be afraid, it will always be sold, as long as you are not afraid of capital accumulation - the problem is that many real estate developers use loans to build houses and sell them while they are working. When they are finished, they will be sold for almost the same amount, and the funds will be withdrawn immediately.  , if you can¡¯t sell it, then just wait to die.  If a club cannot win a championship after investing heavily and cannot recover costs quickly, then it can only fall into the trap of filling the deficit - selling off stars - performance declines - revenue drops sharply - selling off stars again - performance declines again -  In the vicious circle, isn't this how Liz died.

    Why did Moratti fail to destroy Inter Milan after so many years, while Lazio and Leeds were crushed abruptly? The difference is that Moratti spent his own money, while Cragnotti and Riz  What Dyer spent was the shareholders' money - even if Inter Milan did not win the championship for more than ten years, Moratti's money would have been lost. There was no need to sell players to repay debts, and the income of those two players at the club could not be  After covering the expenses, you can only rely on selling stars to pay off the debt. This is the difference.

    "But our sponsors seem a little too stingy Adidas is only willing to provide sponsorship fees of four million a year, and Northern Rock, the ninth largest bank in the UK, advertises on its chest, only offers a mere two million a year  **, we must replace it when the time comes. Yunjia Tianyu¡¯s advertising revenue on the jersey is more than 20 million yuan a year,¡± Pei Wei said a little annoyed.

    "Newcastle didn't rely on this to make a living before, so naturally it doesn't care too much." Su Mei nodded: "It doesn't matter whether you change the Adidas or not, but it's best not to change the Northern Rock Bank. They are the largest bank on the northeast coast of the United Kingdom. They are Newcastle  I¡¯m afraid I can¡¯t touch my own bank for the time being, but I can change the advertisement on the back. That beer is only willing to pay out 500,000 yuan a year, and it will expire next year. I¡¯ll replace it with a better one.¡±

    "Well, if this year's results can be better than last year, we can have the confidence to negotiate. There is only one year left in the contract between Adidas and Northern Rock. By then, the jersey sponsorship will have to increase by at least two million, and the advertisement on the chest will  It needs to be increased to at least 5 million. As a wealthy club, if the advertisement on the jersey cannot even reach 10 million pounds, what is the point? If Adidas is not willing to change it, I will switch to a domestic brand, Li Ning, Li Ning now.  Aren't they preparing to enter the international market? They will definitely be happy to cooperate with us. When the time comes, the advertisements on the back and shorts can also be sold to them or Northern Rock Bank, but the price must be increased, which European giant.  The revenue from chest advertising is only 2 million. Barcelona has no tradition of selling chest advertising, but we are different.¡±

    Su Mei nodded knowingly. In terms of jerseys, Pei Wei definitely planned to use domestic brands. Anyway, the quality of domestic sports brands in China is already quite good. What they lack is just international reputation. More importantly,  , using domestic brands will have immeasurable benefits for Newcastle to enter the country in the future, such as cost.

    But there is no need to worry now. Newcastle's reputation in China is definitely not as great as other giants. After all, Newcastle's influence is basically limited to the UK. Only after Pei Wei acquired Newcastle did Chinese fans become more interested in this veteran team.  It has increased a lot of interest. To increase the number of Newcastle fans in China, we have to get some results before we can talk about it.

    For example, the next two matches of the Champions League group stage
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