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Volume 11, 2004 Chapter 660: This Summer (Part 2)

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    Pei Wei is very clear about this. Let¡¯s take it as an example before he was reborn. Basically, all the teenagers watching football are wearing the jerseys of European giants. Most teams also have complete sets of jerseys, but Pei Wei dares to say that, 100%  Ninety-nine of them are pirated, costing dozens of yuan each - which Chinese fan is willing to wear a genuine jersey worth 100 euros to play football?

    No European club owner or market development manager knows this better than Pei Wei. If you want to sell jerseys to China, the price must not be higher than 100 yuan. Yunjia Tianyu¡¯s jerseys have never exceeded 100 yuan.  There are some with high prices, but the quantity is very small, and they are basically bought by people for collection.

    The reason why those European giants failed in China is because they do not understand China's national conditions.

    There is a saying that "it takes three generations to cultivate a nobleman." The same goes for fans. Those European fans who regard football as their life and are willing to use everything to support the club cannot be cultivated in a few years. It is through tradition and continuation.  And it will take a long time for almost all clubs to have a large number of loyal fans. They save money and save money to buy genuine jerseys every season to support their clubs -  You know, basically the more famous clubs in Europe will launch new styles of jerseys every season, which is also an important source of their income.

    ¡°In China, at least for a long period of time, fans will only support the club in this way if they have no worries about their income and life.

    That¡¯s why Pei Wei has full confidence that Newcastle¡¯s authentic jerseys will occupy a large share of the Chinese market in the future.

    Of course, Pei Wei will not forget his purpose of acquiring the Newcastle club - not to play football manager games in real life and let a super giant be born in his hands - if it is just to enjoy the fun, he might as well acquire it  A middle and lower European club.  That sense of accomplishment seems a little greater.

    ¡°Using Newcastle Club as a springboard to maximize the exchanges between Chinese players and European football is his purpose.

    Due to the current limitations of European football for non-EU players, we can only take our time. As already famous Chinese players, they can enter Europe through various means. What Pei Wei wants to provide is only for those young players.  Offer a little help.  For example, Newcastle will soon reach an agreement with Yunjia Tianyu.  Every year, an echelon of Yunjia Tianyu will spend a year in Newcastle, where they will learn how to live in the UK, how to adapt to European football, and compete with English players of the same age.  Participate in various regional and national competitions If any of them are spotted by scouts from other teams, Yunjia Tianyu will decide whether to release them based on the actual situation.

    Pei Wei knew that this approach would not achieve very good results.  But it can set an example for other Chinese clubs - after other Chinese clubs find their own partner clubs in Europe, more young players will be able to experience the atmosphere of European football in advance.

    The first ten years after the start of the professional league was a golden period for the rapid development of Chinese football. Historically, they missed this golden period, but now, under Pei Wei's conscious intervention and guidance, they have successfully passed it.  During this golden period, it achieved rapid development and became a pivotal team in Asia, and also gained a certain status in the world - but that was just the end of it.  It is impossible for Chinese football to immediately become a world-class team and a strong contender for the World Cup championship in the next decade What did the third show in 2002 mean? That World Cup itself was not a normal World Cup.  If this result is to be used as a measure of future World Cup results, then it will definitely die ugly.

    What Chinese football can do now.  We just need to accumulate strength and foundation, and try to cultivate a few more world-class players before Nie Fei, Adriano, Deco and other stars who are almost difficult to appear in China again grow old.

    It¡¯s very simple to say, but look at South Korea and Japan, which have spent so many years in the past history and failed to cultivate a player with world-class strength, you will know how difficult it is.

    Although China¡¯s potential is much greater than that of Japan and South Korea, it is still a very difficult thing.

    It is expected that the so-called "golden generation" can only achieve glory within a certain period of time, but if you want to ensure long-term glory, you can only work hard on reserves and basic strength. Pei Wei does not want China to be like Bulgaria, who won the World Cup in one World Cup.  Immediately after good results, the fall began.

    So, even when you have outstanding results and brilliant results, don¡¯t get carried away and think that as long as this continues, Chinese football will become world-class Silently and activelyAccumulate strength

    Don¡¯t be impatient even when you fail temporarily, and follow the right path step by step. Only in this way can the entire Chinese football remain competitive for a long time.

    Pei Wei does not think that he is the "godfather" of Chinese football, but he believes that he has the responsibility to do these things-people always have to do something meaningful in this life, right?

    If Pei Wei only relied on his ability to predict the club at the beginning, then now he has full confidence that the Chinese football team will still be on the right path after 2006 - because he has begun to slowly  We must grasp the laws of football development, and the virtuous cycle of Chinese football now has considerable driving force. The wheel of history has turned, and no one can let it stop.

    **********************************

    The 2004 European Championship is destined to be an unforgettable one:  The Lacon Stadium defeated the host Portugal 2-1, which also made Portugal's head coach, the 2002 world champion coach Luiz Felipe Scolari, then draw with Spain. The result of four points in two games was enough for them to win the championship.  After losing to Russia, they still qualified in the group. After achieving this result, everyone thought that their miracle ended here, because their opponent in the quarter-finals was the defending champion France.

    But the Greeks explained everything with their performance-Charisteas killed the French with a textbook header in the 65th minute, and then fell in front of them were the golden generation of the Czech Republic and  Portugal are desperate to win their first European title at home.

    Three to zero, the Greek team demonstrated the pragmatism on the football field to the fullest. In the six games of the European Championship, except for the first game where they scored two goals, they scored in the other five games.  Only one goal was scored, but they won the championship with seven goals in six games.

    Although there is a quite classic event in this European Championship, the Czech Republic made a huge comeback to defeat the Netherlands in a confrontation. Ibrahimovic used an incredible scorpion tail to break through the gate guarded by Buffon. France scored two goals in the last few minutes.  Reversal of England, England and Portugal's fierce battle for penalty kicks But the most impressive thing is still the Greek team.

    They have no stars, only the whole team.

    Some media are lamenting that this Greek championship will make conservative football popular. From the perspective of ordinary fans, this makes sense. Since victory can be won by just relying on solid defense and one or two quick counterattacks, who else would think  How to break through the opponent's door?  One-to-zeroism will become the mainstream of world football, and increasingly boring games will drive fans away, eventually leading to the demise of football as a sport

    Both Pei Wei and Mourinho sneered at this. The conservative trend in world football is no longer a day or two. In the increasingly stressful professional football world, winning has become the only way for the head coaches to continue.  As they continue to work, naturally the head coaches will start to become more and more conservative.

    After Brazil won the World Cup three times, the golden period of offensive football has passed. Of all the teams that have won the World Cup since then, which one is not a team with solid defense?  Without defense, there will be no championship. This has become a consensus in world football.

    ??Apart from a few coaches such as Wenger and Zaccheroni who still insist on offensive play, which other famous coach is using such tactics?  Rijkaard is still in labor pains, and Schuster is only coaching small and medium-sized teams. Mancini?  He did impress Moratti with his beautiful football, but after a few seasons, he made Inter Milan even more Juventus than Juventus.

    Needless to say, Capello, who led Real Madrid to win the league championship and ended the frozen period without a championship, was kicked out by Real Madrid, which proves how ugly his tactics are.

    And Pei Wei also believes that Mourinho is not a stickler for rules. He doesn't care whether the game is beautiful or not, as long as he can win. Premier League fans are not as picky as La Liga fans.

    "Jose, after watching the European Championship, what are you going to do next?" Pei Wei asked Mourinho.

    "Prepare for next season." Mourinho simply replied.

    "Okay." Pei Wei nodded: "You make a list of players you want to introduce next season, and I will handle it This summer has only just begun, and we all still have a lot to do."
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