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Text Chapter 1579: After-sale service wins people¡¯s hearts

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    To build a good brand, Xiao Qi believes that the most important thing is to improve product quality.

    But it¡¯s not enough to just make a good product, you also need to invest a lot in advertising to let more people know how good your product is.

    What is even more important is after-sales service, which is even related to the safety of the entire company.

    Why can future Xiaomi mobile phones become popular all over the country so quickly and become the number one domestically produced mobile phone in China?

    The reason is not only their novel marketing methods, but also their very good grasp of fashion. An even bigger reason is that their after-sales service is very good, so that customers don¡¯t have to worry about being pushed around after buying a mobile phone.

    "Buying things means buying feelings. This idea has been bothering Chinese consumers in recent years. Suddenly, it suddenly dawned on them. There is a company that values ??customers so much. How can they not support it?"

    Of course, this kind of good after-sales service attitude is only compared to other domestic manufacturers. Compared with what some manufacturers do abroad, it is even average.

    Some people are curious, why are foreign products sold in China different from the after-sales service abroad?

    The big reason is the lack of supervision, but the fundamental reason is that they despise Chinese consumers from the bottom of their hearts and have no concern for the protection of their rights and interests.

    For example, this was the case with the Apple back cover incident in 2013. Apple¡¯s two warranty attitudes at home and abroad once angered Chinese consumers, causing a large number of user losses, and Apple¡¯s image also suffered a big impact.

    Xiao Qi knew the experiences and lessons of so many companies. When he founded Fairy Company, he made after-sales service a very important matter.

    For example, the original "Fairy Mobile Phone" was only a cheap mobile phone worth a few hundred yuan. Although the quality was very good, Xiao Qi still prepared a large number of parts.  Borrowing the channel of Xohua Mobile Phone, he implemented various warranty policies in accordance with his previous commitments and did not give up until the end of the warranty period.

    The same goes for current Dreampads. Fairy Company¡¯s direct-operated stores around the world, in addition to allowing customers to experience and receive Dreampads, also have a more important function: repair and replacement.

    The back cover of the dreampad is not removable.  Therefore, customer service staff cannot take it to a nearby repair shop to repair it like ordinary electronic products. If the dreampad is broken, it can only be taken to a directly operated store.

    Xiao Qi's warranty period for the dreampad is still one year in accordance with international practice. During this year, as long as he does not deliberately damage the machine, if there is any quality problem, he can take it to a direct store to replace it with a new one - well  , I learned this from Gang Leader Qiao.  It saves a lot of trouble.

    However, the difference between Xiao Qi and Qiao Gangzhu is that if it is inconvenient for people to take the dreampad to a direct-operated store, they can send it directly to the direct-operated store. If the cause is found to be due to quality problems, not only will they be replaced with a new one,  machine, and the postage fee will be refunded to the user's purchase account.

    This kind of small thoughtfulness not only touches Chinese people, but also foreigners.

    Although it¡¯s not worth much.  But at least it means they are thoughtful.

    What¡¯s more, if the dreampad you buy breaks down within three months.  Then when you replace it with a new one, the store manager of the direct store where you are located will personally write a letter and send it to your home, expressing his sincere apology and promising that Fairy Company will make better products.

    This feeling is even better, whether at home or abroad.  In fact, consumers are generally in a weak position. Many powerful companies, even if they are defeated by the court, would rather lose money but absolutely refuse to apologize verbally, let alone write a letter to apologize.

    therefore.  Everyone will like this kind of responsible and shameless company. Every consumer who receives the letter immediately wipes away the depression in his heart and buys a special edition in seven colors.  , and even excitedly called relatives and friends to recommend it.

    As a result, dreampad¡¯s reputation is getting higher and higher, and its sales are naturally getting better and better.

    And for the Dreampad after the warranty period, or the user's improper use has damaged the parts, the replacement parts of the Dreampad are not cheap, but they must have the best service attitude. Not only the quality of the repair must be guaranteed, but also the fastest  It can be processed at a good speed and will not drag out.

    ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??However, those users who have damaged their dreampads, are very complimentary of the repair attitude of Fairy Company's direct-operated store, and feel that even if it costs a lot, it is worth it.

    Then again, according to a survey by a well-known survey agency around the world, the repair rate of the dreampad produced by Fairy Company is only 0.20%.

      In other words, during the warranty period, only two out of 100,000 dreampads have problems. This ratio is far lower than that of technically mature products such as laptop computers.

    "Otherwise, if the repair rate is too high, the store managers will be exhausted writing letters every day. Wouldn't it be too sad?

    Because of the need to add after-sales telephone and maintenance services, Xiao Qi specially added more than 20 clerks in each direct-operated store to handle various matters.

    The increased expenses for this have exceeded US$50 million every month.

    But Xiao Qi never feels distressed by this. Only when a company's product quality and after-sales service make people feel at ease will others buy your stuff.

    Over time, they will form a consumption habit. Every time this company releases a new product, they will buy it and give it a try.

    Such consumption inertia actually exists anytime and anywhere in people¡¯s daily lives.

    For example, Apple is like this. Many people go from iPod to iPhone, then to iPad, and finally to iMac, and even buy iwatch when it comes out.

    Xiao Qi should study the good experiences of others seriously, and naturally the purpose is to form the thinking inertia of people to buy enthusiastically for the products produced by Fairy Company in the future.

    It now seems that even if you spend a little more money on after-sales, this kind of rave feedback is enough to make up for the consumption of money and manpower.

    In fact, many people are becoming more and more fond of Fairy Company and have high expectations for the upcoming Dreamstars. One of the reasons is the "worry-free purchase" guarantee.

    After-sales service wins people¡¯s hearts!

    Not only the headquarters of the Fairy Company, but also the other Fairy series companies, Xiao Qi has decided to promote such high-quality after-sales service!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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