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Text Chapter 1580 Pricing Mystery (Congratulations to the Blade Dancer for additional updates!)

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    For a long time, everyone has had a misunderstanding.

    Many people think that how much a company¡¯s market value is equals how much money it has.

    For example, when Apple¡¯s market capitalization peaked at US$600 billion, many people were wondering how they should use so much money.

    In fact, the more than 600 billion belongs to all shareholders. What Apple can really use is only tens of billions of dollars. It is earned through selling goods, and most of the market value is  They are all lying on the stock market.

    And it is impossible for these large companies to have the final say on how to use money and how to do things.

    What do you want to do alone?

    ????????????????????????????????????????????????????????????????????????.

    Excuse me.

    The founder of Apple back then, the eternally rebellious old boy Gang Leader Qiao, that¡¯s what he wanted to do, and then he was kicked out of the company he founded.

    So, in fact, in the United States, there are many companies that have never been listed. They are usually run by one or a few private families. It is better to discuss it with everyone than to be made trouble by a group of people.

    Xiao Qi also saw this, so he resolutely kept Fairy Company's core assets from being listed on the market.

    Therefore, Xiao Qi has a lot of decision-making power. For example, regarding the pricing of DreamStars, he can decide it alone without caring about anyone else's opinions.

    ? 20% of DreamPad¡¯s shares were sold, but all DreamStars¡¯ shares were owned by them.

    Don¡¯t underestimate a mere pricing issue, there is a lot of knowledge involved in pricing issues.  Definitely more than you think.

    Sometimes, the price is the one digit after the decimal point.  It can determine the life or death of a product.

    Some reports came out that in one company, until the first day before the product was launched, the company's senior management was still racking their brains to discuss the price. This may not be bragging.

    What price is the most acceptable to the audience?

    What price is the most profitable?

    What price can remain competitive?

    ¡­¡­

    These are all issues that decision makers need to consider, because a slight mistake will lead to a direct collapse.

    For example, HTC¡¯s models have always been good.  Between 2010 and 2012, sales were very good in China.

    But they failed to keep pace with the times. When Xiaomi, Coolpad, Huawei and other mobile phones in the mainland began to capture the market, not only did they fail to adjust their prices in a timely manner, they instead maintained their usual nobility and elegance, selling their new products one after another.  Adjusted to the same level as Samsung and Apple.

    As a result, high-end people looked down on them, and the low-end market was swallowed up by mainland manufacturers.  In the end, it was so miserable that it almost quit the market.

    You know, behind the misery, it was only a year ago that Wang Hong became the most popular entrepreneurial queen in the mainland with a high profile!

    In fact, few people know that pricing power is often not in your hands, but in the hands of the high-end controllers of the entire industry.

    Let¡¯s take Xiaomi as an example.  Don¡¯t think that your Xiaomi mobile phone was low-priced in 1999. If Qiao Gangzhu was still there in the previous life, I¡¯m afraid IPHONE 4C would have been launched after IPHONE 4 ¨C which is the current low-configuration IPHONE mobile phone IPHONE 5C.

    Think about it, if Boss Qiao sets the price of IPHONE 4C at the legendary 2,600.  Xiaomi mobile phone There is no Xiaomi mobile phone. Rebus was directly beaten by his idol, Gang Leader Qiao, without even making waves.  The boat capsized and sank directly into the sea.

    When Rebus priced Xiaomi mobile phones, he observed the pricing of international giants and then set the price based on their prices. Because of this, Xiaomi mobile phones became a blockbuster and made Rebus famous throughout his life.

    Of course, Rebus certainly didn't expect at that time that after more than a year, his pricing was regarded as a benchmark by the other pursuers, and they all priced according to his pricing. It is impossible to say that this is the destiny of life.  How wonderful.

    It is rare for a person to transcend the constraints of the times when doing things alone. Therefore, naturally, something that looks good now may be out of date in two or three years.

    This problem has always been a problem in doing business.

    But this problem is unlikely to occur in Xiao Qi's body.

    The reason is very simple. His experience has already exceeded this era. The experience of reincarnation has given him seven or eight years more experience and lessons than others. Naturally, he will plan a plan from the beginning that can last at least ten years.

    The same goes for pricing.

    Since the pricing of Qiao Gangzhu and Li Jianxi has proved that Apple and SamsungThe mobile phone was a huge success, so Xiao Qi priced the DreamPad according to their pricing from the beginning. Even when DreamStars was still in Xiao Qi's mind, its price had already been decided.

    It still follows the same rules as the DreamPad. Taking the US price as the base price, the 16G version of DreamStars is $599, and the 32G version is $688. The standard colors are only bright black and silver white. If you want to buy light gold, you have to add $20.  Pink is an additional $40.

    Other countries and regions will also increase or decrease prices according to different tax rates.

    As for the Huaguo market, the sales are still 20% off. If you are interested in scalping, please come to Huaguo to buy goods!

    The pricing of DreamStars is similar to that of IPHONE. Xiao Qi has no intention of competing with IPHONE in price in the high-end market, nor does he intend to reduce the price after the sale is completed.

    Because once a product enters into a price war, the aura of blessing surrounding it will disappear.

    "Samsung's several mobile phones are selling so well, why are they considered the second best in the millennium?

    Isn¡¯t it because they followed the previous marketing method of selling mobile phones?

    ???????????????????????????????????????????????????????????????????????????????????????????????: ??

    Such behavior makes everyone feel that Samsung's mobile phones are top-heavy, depreciating too fast, and too cheating!

    Apple is playing smart.

    They do not reduce the price of each generation of IPHONE, but starting from IPHONE 3G, every time after it is delisted, they will sell the 8G version of this model at a low price. This way, they can confidently say that the price is reduced because of the reduced memory.  , in fact everyone knows how much these memories cost!

    Having experience of success and failure, which one do you think Xiao Qi should learn from?

    PS: Thanks to shalex, tychu, Rosten, JimH, jjhk2006, Blade Dancer, Qingqing 611, Jiashi Meiyan and other brothers for their recent rewards!  Thank you to the brothers who subscribed to the monthly ticket and recommended it!
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