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Text Chapter 1934 Dream Snow Pricing Mystery

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    How long does it usually take for a mobile phone to be put into the market from design to launch?

    Nokia told us they could do it in 19 days.

    But Xiao Qi dismissed this statement, which had a strong advertising tone.

    It¡¯s just a skin-lifting product. It just changes the casing and upgrades the software and hardware. At its core, it¡¯s still the same product as before. How can a new product enter the market?

    It took Apple more than three years to make the world's first smartphone. Even though Apple was new to the mobile phone industry, it was Apple's spirit of excellence that ensured its global popularity.

    ??????????????????????????????????????????????????????OUT???????? Apple releases new products every one or two years, but those technologies have been accumulated for a long time, and they are by no means rushed to introduce new ones just to make money. That¡¯s why Apple mobile phones are always welcomed by people.

    ? In contrast, Samsung, another mobile phone giant, was still like Apple at the beginning. Each generation upgrade of each product was very excellent and kept improving, so it was directly inseparable from Apple.

    But after 2013, Samsung began to decline. For example, there was not much difference between galaxy 4 and galaxy 5, which made many people feel cheated when they bought it. I am afraid that starting from the end of 2013, Samsung gradually retreated from the first-class altar.  , one of the reasons why it gradually dropped.

    With the above experience and lessons, Xiao Qi attaches great importance to his products, especially the technology, appearance, hardware, and software, to the point of being demanding.

    Originally, W was a mid- to low-end product developed on the basis of Dreamstars, although it was 60% different.  But it saves 40% of the effort, which is enough to make w research and development easier.

    Many people don¡¯t know that when developing Dreamstars, Xiao Qi asked people to slowly start preparing the mid-range product W. In this way, the research and development of W has been going on for more than 2 years.

    It took more than 2 years to build a mid-range mobile phone, which was a very rare thing in the past and present.

    It¡¯s not that the technology, appearance, hardware and software are so difficult, but that the engineers at Fairy Labs are considering how to maintain high-efficiency mobile phone operations at low cost.

    The technical software uses the fairy system and re programs, and the hardware reduces the efficiency of dreamstars.  Some functions have been reduced, but this has also reduced a lot of costs.

    As for the appearance, it is even simpler. The prototype carries the mission of htc revival.

    ??In this big era of 2013, it is very outstanding.  But the problem is that htc has lost its mind again. When Xiaomi 1999, Nokia 1000, Huawei, Lenovo and other flagship versions are only 2000, they abruptly set a price of 4880, which is still 16GB!  !

    That was 2013, not 2008, when Gangzhu Qiao was first released. If 16GB dares to sell like this, it really thinks too highly of itself!

    This price is enough to buy Galaxy 4 and 3. Who will buy your HTC that has been reduced to second-rate?

    The price-performance ratio is not as good as that of Xiaomi and Coolpad.  The quality is not as good as Samsung and Apple. No matter how good you are, this is the rhythm that is destined to hit the streets!

    therefore.  Throughout 2013, htc was still neither well-received nor well-received. Its focus on the European and American markets was unfavorable. It was also ridiculed in China, and its overall operations still showed no improvement.

    But you can¡¯t say it¡¯s not a good machine.  It is really outstanding in terms of performance and appearance.  If you set a price of 2,500-3,000, it will definitely sell well.

    That¡¯s why.  Xiao Qi's W chose the appearance and also borrowed many of its functions.

    ??such as its integral molding and all-metal structure.  For example, the micro-arc shape of its back shell, its advantages in color accuracy, color reproduction, viewing angles, contrast, etc. on the LCD screen, as well as the built-in environmental noise sensor that improves call quality, etc., Xiao Qidu all  They were listed one by one and handed over to the R&D staff.

    However, because these batteries with relatively complicated processes are not removable, Xiao Qi requires that the W battery should still be removable like the Dreamstars, and the appearance and shape should be exactly the same as the Dreamstars, making the batteries of the two models  Can be interchanged.

    Xiao Qi most admires the interchangeability of parts from the same company. The biggest benefit of this is that it can save R&D efforts, reduce R&D burden, and reduce costs.

    Think about it, two models and two batteries cannot be more convenient or cheaper than the same battery, right?

    The advantage of intensive production is that the larger the volume, the cheaper the price and cost. With the number of 300-400 million units of W and Dreamstars, how much is the demand for batteries? How much money can Xiao Qi save and how much money can he earn?

    ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?In addition, chargers, earphones, data cables, etc. are also common to Dreamstars and Dreampads. It is also just a procedure for adding an order, and there is no unnecessary expenditure in the design.

    As for metal materials, circuit substrates, etc., the sizes are also different. Designers only need to design the size and performance based on the materials.

    Of course, as two different mobile phone departments, the W department and the Dreamstars department operate separately, but it does not mean that the W department is inferior to others just because the W department is cheaper than Dreamstars.

    The market positioning of the two is different, but it does not mean that W is inferior to Dreamstars. In fact, Xiao Qi also thinks that W may have a stronger earning power than Dreamstars in the future.

    Because after the realization of intensive production, the cost of hardware and software will be reduced, the production cost will be reduced, and the profit rate will rise.

    According to Xiao Qi's calculations, if some unnecessary functions are deleted, such as fingerprint unlocking and logo temperature and environment sensors, and some configurations are reduced, if the profit margin is the same as that of the previous Dreamstars, the price should be set at US$399 for 16GB and US$399 for 32GB.  Sold for $488.

    However, the price of Dreamstars is 599 US dollars for 16GB and 688 US dollars for 32GB. If you compare the two, it is a 30% discount. The discount is enough, but don¡¯t forget that Motorola a1600 is sold for 399 US dollars and Nokia n80 is  Selling it for 488 US dollars, it definitely doesn¡¯t have a shocking effect that sets it apart from them.

    So after thinking about it, Xiao Qi set the price of 16GB of W at 366 US dollars and 32GB at 422 US dollars, which suddenly reduced the price to 40% off!

    As a result, it suddenly seems to be much cheaper, directly 10% cheaper than Motorola and Nokia.

    And it¡¯s not just that the price is 10% cheaper. In terms of performance, it has 80% of the performance of Dreamstars. However, Nokia and Motorola can¡¯t even reach 40% of the performance of Dreamstars. If they fight directly against each other, they can instantly lose their market share.  Grab it!

    As for the mainland market that Xiao Qi attaches most importance to, Xiao Qi simply refused to give a 20% discount on the domestic price in US dollars. He decided to follow the example of Mr. Rebus and neatly set the price of 16GB at 1999 and 32GB.  The price is set at 2399.

    I think back in August 2011, when Xiaomi mobile phone was released in 1999, it shocked the whole country!

    At that time, it was the era of 3gs. Samsung's Galaxys and Note series had already been released. HTC was also competing overseas. Xiaomi's 1999 was able to achieve such a sensation, creating a situation where it was hard to find a machine.  Not to mention Xiao Qi released it in 2009!

    Presumably by that time, it will definitely be not just Nokia and Motorola who hate Xiao Qi, but also the first and second-rate mobile phone manufacturers around the world!

    They follow the current standards of Fairy and mobile phones, Nokia, Motorola and Samsung mobile phones. Regardless of the quality of the configuration, the sales price must be at least 2,500 or more!

    With such high performance, Xiao Qi directly dropped the price to the 2000 range, which is probably something no one expected!

    Even because of this, Xiao Qi's profit margin dropped from around 60% to around 50%, and Xiao Qi didn't regret it at all.

    Think about it carefully, when you sell 1 Dreamstars, you can sell 2 Ws. Can this be calculated using a simple profit margin?

    If he can¡¯t even fly with momentum, Xiao Qi¡¯s reincarnation will really be in vain!

    As for the hatred of those peopleDidn't Master Huang have a famous saying?

    ¡°It¡¯s mediocre if you don¡¯t make people jealous!¡±  (To be continued)

    ps: During the New Year¡¯s Day holiday, Xiucai is still working very hard. Brothers, while you are having fun, please support us with monthly votes and subscriptions!

    The latest chapter of the Dream Era is released at high speed. This chapter is Chapter 1934. Dreamsnow Pricing Mystery. The address is:
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