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Text Chapter 2092 How to dominate the market?

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    When Xiao Qi came home, the little fairy, her mother Xie Wen, the nanny, and the female bodyguards were sitting neatly in the living room, watching TV series together.

    There was even a Japanese aunt among the crowd.

    She doesn¡¯t even understand Chinese, but she still watches Chinese TV series. She is really energetic!

    "Look carefully, what is it if it's not "The Legend of Zhen Huan"?

    "The Legend of Zhen Huan" has been exclusively premiered on Xiangshui Satellite TV since mid-November, with two episodes a day. So far, more than 50 episodes have been broadcast.

    Originally, the 120-episode "The Legend of Zhen Huan" was a challenge for a super TV station like Xiangshui Satellite TV. However, just one week after it was broadcast, the ratings of "The Legend of Zhen Huan" were above 30% and never dropped. This is  This gave the people at Xiangshui TV a reassurance.

    And now, almost 20 days later, the ratings have directly exceeded 35% and are trending towards 40%. This makes the dictatorial station director smile and feel very good.

    It¡¯s not just that he is in a good mood. The eight TV stations that bought the rights to broadcast the second round of "The Legend of Zhen Huan" even if the broadcast is delayed for two weeks, the ratings are still around 15%, and may exceed 20% recently.

    For a cost of only 1 million per episode, the eight TV stations have made a lot of money on advertising.

    There is also the ratings of the Internet. This time, Xiaoniao.com bought the online broadcast rights of "The Legend of Zhen Huan", and the broadcast was postponed for two weeks. The price of each episode was a favor of 300,000, but Xiaoniao.com had the episode naming rights and advertising fees.  , has also reached an average of 600,000 per episode, which is still a big profit!

    Of course, the one that makes the most money is the Kiwi Film and Television Production Company.

    Compared with the production cost of 2.5 million per episode and the average price of 16.3 million per episode, the return rate of more than 650% is absolutely terrifying.  The total revenue is 1.956 billion, which can be said to be the first TV series in history!

    Actually, Xiao Qi didn¡¯t know what was good about this TV series, but in his previous life, he saw that the broadcast price on the Internet reached a shocking amount, so he gave it to Qiao Guoer to produce in this life.

    The current "The Legend of Zhen Huan" was released several years earlier than in the previous life.  Qiao Guoer is more beautiful and famous than Sun Niangniang. It can be said that Qiaoguo Film and Television Production Company carefully polished this drama for more than half a year before finally producing it.

    In addition, this kind of heart-wrenching drama is inherently popular, so it is not surprising that "The Legend of Zhen Huan" dominated the topic in November and December.

    What surprised Xiao Qi was that the little fairy had always been an elegant and indifferent girl. She only spent her free time reading books and listening to music, and was not interested in soap operas at all.  Why is it that now that I have such a big belly, I can watch it with great interest?

    "boss!"

    The female bodyguard near the door saw Xiao Qi first, said hello to him, and then turned her eyes to the TV.

    The 60-inch LCD TV looks very good, and she is enjoying it right now.

    Huangfucai, on the other hand, turned his head and thought for a moment after seeing Xiao Qi.  He stood up from the sofa and walked to Xiao Qi.

    ¡°Husband~~¡±

    Huangfucai leaned into Xiao Qi's arms.  However, because her belly was too big, she could only gently rest her head on Xiao Qi's shoulder, and did not dare to be as close to Xiao Qi as before.

    "Xiao Cai'er, is this TV series good?" Xiao Qi hugged Xiangxiang's wife and asked with a smile.

    "Yeah, but it's too cruelinside the palace." Huangfucai raised his head.  Blinking his eyes like stars, "Is it true that if a man has too many women, it will be easy for him to have such intrigues, or even situations where he will not give up until life or death?"

    "Logically speaking, it is not actually a problem between men and women. Jealousy is not the main reason." Xiao Qi said: "In the final analysis, it is still because of the children."

    "child?"

    "Yes, mothers are always the most selfless." Xiao Qi said, "They can not fight for themselves, but it is absolutely impossible not to fight for their children. Just like the throne in ancient times, and the battles for family property that have occurred since ancient times,  Isn¡¯t it all because of this? When have you ever seen a mother who gave birth to a princess fight for the throne? When have you ever seen a mother without children fight for the throne and family property?¡±

    Huangfucai's eyes rolled, but her little hand took Xiao Qi's hand, placed it on her lower abdomen, and said seriously: "You must love my child more!"

    "good!"

    It was rare for Xiao Qi to see her so childish, so he smiled and kissed her on the cheek: "My favorite is Xiao Cai'er, so naturally I will prefer our baby!"

    All right.

    The children with Xiao Cai'er are 100%, and the remaining children are 98%, right?The difference won't be very big.

    "It's impossible for Xiao Qi to be partial.

    Children are the favorites of their parents, and Xiao Qi naturally likes them all.

    "Well, we've made an agreement!" Huangfucai showed a slight smile on his face, "Then you go and do your work first. I'll come back to you after watching TV."

    With that said, she sat on the sofa again and concentrated on watching the TV series.

    Xiao Qi smiled, walked up to the second floor, turned on the computer and handled company affairs.

    By next month, it will be almost time for the wives to get married. Now they need to arrange the company's affairs as early as possible so that they can be in the best condition to welcome the birth of all the babies.

    You must know that Xiao Qi¡¯s wives are in mainland China, Hong Kong, Japan, South Korea and the United States. They will inevitably become trapeze artists. They will definitely be tired, and they will definitely not care much about the company¡¯s affairs.

    Dreamsnow¡¯s research and development engineering machine has reached the third generation. It has passed various tests and has been finalized. All the parts and components indicators have been sent to the suppliers for them to start trial production.

    Once the parts pass the review, they can be produced and supplied in large quantities.

    This mid-range mobile phone, which carries Xiao Qi's great ambitions, has a far greater role in the market than Dreamstars. It is expected to be 300 million units in 2009. If the situation is promising, Xiao Qi will not mind placing additional orders in the second half of the year, and then adding 1  Production volume of 100 million units.

    We have entered the era of smartphones. In fact, they are similar to feature phones in many aspects, but also different.

    High-end phones are used to gain market recognition and reputation, while mid-range and low-end phones are used to make money by dumping them. This is the practice of feature phone manufacturers in the past. Its typical winner is Nokia, which no one expected. For example, the 3210 and other most recent  The sales and profits of simple models actually account for more than 70% of Nokia's overall profits, and most of the sales are in non-developed countries such as China and India.

    But looking back, smartphones cannot make a lot of money on low-end models.

    Because the cost of smartphones is much higher than that of feature phones.

    ??You have to pay fees for the CPU chips, GPU chips, cameras, LCD screens, memory, gravity accelerometers, various sensors, etc. involved in smartphones, which costs a lot of money.

    In the era of smartphones, Chinese mobile phone manufacturers no longer dare to make copycats and infringe on other people's patents.

    Why?

    It¡¯s very simple. You can¡¯t make these core components well, so you can only buy them at a high price, so the cost is naturally higher.

    A very simple example.

    When Xiaomi mobile phones first came out, the price was 1,999. Rebus complained all day long, saying that he would lose money on each one he sold.

    Many people take this as a joke and think you are a fool. You are still selling at a loss?

    But in fact, in the first generation of Xiaomi, it was really a loss on every sale. If it weren¡¯t for Rebus¡¯ rich family background and the support from the money earned from previous online investments, there would be no way to survive.

    The reason is that Xiaomi does not have any patents. Except for the free Android system, they have to spend money to buy everything Oh, by the way, the Android system is free, but Xiaomi must optimize it according to the habits of Chinese people.  The Xiaomi system it produces requires a team to develop.

    As for later, the replacement of smart electronic components accelerated significantly, and Xiaomi mobile phones relied on the method of "mobile phone futures" to slowly make some money, and then used large-scale industrial production to save costs, and then gradually became a profitable business.  industry, Rebus became confident again.

    ¡°Also because of smart electronic components and large-scale industrial production, smart phones under 1,000 yuan are constantly appearing in front of people.

    But to be honest, the functional flaws of this kind of smartphone are quite serious. The user experience is completely terrible, and users will not buy it at all - it is not like a feature phone at all, as long as it can make calls  accept.

    Therefore, Xiao Qi has never seen how popular and profitable a low-end smartphone under 1,000 yuan is.

    Having said all this, it is to prove that the market dumping of smartphones can only be accomplished by relying on mid-range mobile phones.

    Therefore, Xiao Qi has never thought about making Fairy Company¡¯s smartphones into high, high, and low-grade smartphones from the beginning to the end. He only wants to make money by selling DreamSnow.

    Now it seems that everything is in order.

    Parts manufacturers are stepping up their work, and the assembly workshops here are constantly training workers. On the other hand, advertising production hasEntering the final editing stage.

    Although Su Xiaomei is in the United States, she takes time every day to review the advertisements of major companies.

    In this regard, she has inherited the tradition Xiao Qi taught her: as long as it is the best and most creative advertisement, no matter how much production fee is spent, it will be worth it!

    Although he spent a little more money, Xiao Qi could not help but admire them while sitting next to the computer and looking at the few advertisements selected by Su Xiaomei.

    Such a good advertisement can occupy a favorable position in the intensive publicity!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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