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Text Chapter 2316 Informal Negotiations (Part 1)

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    After You Xi finished eating a third of the snack, Xiao Qi turned to talk to Li Jianxi.

    "I heard that those guys in Europe have been very harsh on Samsung recently, and Germany has filed a patent infringement lawsuit?" Xiao Qi asked.

    "Who says it's not?" Li Jianxi said with a wry smile, "I don't make much money, and I still have to spend so much money to feed those lawyers and officials. The discrimination and vigilance against us Asians in Europe and the United States is really without reason.  It makes no sense!¡±

    "But they are the richest. If we want to make money, we can only find a way with them first." Xiao Qi nodded in agreement, "Things that are popular in Europe and the United States often become popular in Asia, even if they are just  For the sake of our global market, this tone can only be tolerated.¡±

    Li Jianxi nodded.

    At this point, Samsung and Fairy Company are actually the same.

    Fairy Company has been subject to several investigations and lawsuits in Germany, but under Xiao Qi¡¯s tough attitude, Fairy Company would rather spend more on legal fees and public relations fees than admit these accusations in Germany. Now there are still two  The case has not been closed, causing the German government and some of their companies a huge headache.

    ¡° Speaking of the grievances between Xiao Qi and Germany, it can be said that they are inextricably linked and cannot be untangled.

    Germany is the richest country on the European continent, so it is one of the most important sales markets of Fairy Company in Europe. Fairy Company¡¯s direct stores in Germany alone have expanded to 5, which is more than in the United Kingdom and France.

    There is also Germany's largest semiconductor company, Infineon, which Xiao Qi spent 10 billion US dollars to buy. Now it is actively designing CPU chips for Fairy Company. It is expected that Fairy Company will be able to design its own within two years at most.  And produce CPU chips to get rid of dependence on ARM.

    ¡°But Xiao Qi is not gentle towards the German market.  The price of Fairy Company products in the German market has always been one of the highest in the world, almost second only to Singapore.

    There are reasons why Germany¡¯s taxes are extremely high, and it is also said that Xiao Qi doesn¡¯t like Germany¡¯s unfriendly attitude towards China.

    ¡°Also because Germany has always disliked Chinese companies, and also because Fairy Company¡¯s market share occupies too much, the Germans often find trouble with Fairy Company in various aspects.  It has been involved in more than 30 lawsuits in the past two years, which is one of the main reasons why Mario (Europe) Law Firm was established last year.

    However, the game between Fairy Company and the German government and companies has not affected Fairy Company's vigorous development in Germany.

    In the past three months, Fairy Company¡¯s smartphone market share in Germany was 48%, and the market share of smart tablets has reached an absolute leading model of 69%.

    Originally, due to price, Dreamstars only occupied 18% of the market share, but Dreamsnostars accounted for 62% of the mobile phones.  It has captured the hearts of German young people, making them rush to buy Dreamsnow again and again.

    Because the products of Fairy Company are very exquisite and very practical, Germans who advocate precision industry are proud to use two mobile phones and a tablet computer from Fairy Company.

    Compared with Fairy Company, Samsung¡¯s market share in Germany is very low, almost half of Fairy Company, but it is also the third largest market share holder after Fairy Company and Apple.

    But Samsung is facing trouble.  Compared to Fairy Company, it was just a little bit more laughable. Germans are notoriously xenophobic.  Except for a few countries, they don't even listen to their American brothers, let alone small Korean companies.

    "My trip to Germany this time is also to strengthen the cooperation between Samsung's legal department and the European branch of Mario Law Firm." Li Jianxi drank tea and said to Xiao Qi enviously, "Qi Shao. You are really optimistic about the future."  You have a keen intuition. A few years ago, when I heard that you were running a law firm, I thought you were just seeking perfection and not doing your job properly.

    Now that I¡¯m looking at the rise of the smart industry, I realize that for a multinational super-large company, I have such a strong and elite team of lawyers.  What a lucky thing!  Without them, I think the sales of Fairy Company's products may be reduced by at least 20%, right?  "

    "There aren't that many, but their contribution is real." Xiao Qi nodded and said, "After all, Europe and the United States are not our home games, and it is normal for us to be made things difficult for us."

    While speaking, Youxi had already finished a bowl of red bean and honey soup, and Xiao Qi placed the cheese and strawberry cake in front of her, "My dear, if you eat half of this, you can't eat it anymore, otherwise  I¡¯m going to have a stomachache later!¡±

    "Oh fine¡­¡­"

    Youxi looked at the one-third of the food left on the table, feeling quiteNot willingly, but reluctantly agreed.

    Then she started eating the cake at the slowest speed, making Xiao Qi want to laugh.

    Li Jianxi smiled upon seeing this and changed the subject, "Qi Shao, I came here this time to ask what Fairy Company's thoughts are on high-end cameras for the future smartphone market?"

    Xiao Qi looked at him in surprise, "What does President Li mean?"

    Faced with Xiao Qi's pretending to be stupid, Li Jianxi did not go around in circles and said directly: "I heard that Qi Shao, you are in Japan and bought 1.8 billion sets of high-end cameras from Sony in the next five years. Now Fairy Company products  The camera function is already very good Why do we need to change equipment manufacturers and monopolize production? If my prediction is good, Qi Shao, do you think that in future smart phones, the hardware equipment can be matched with others?  Software equipment has reached the same level of importance, right?¡±

    "hehe!"

    Xiao Qi laughed, but in his heart he was even more afraid of this old fox.

    ¡°Li Jianxi is truly the person who founded the Samsung Empire Although it was his father who established Samsung, it was Li Jianxi who made the little-known Samsung prosperous.

    ¡°If nothing else, from a strategic perspective, Li Jianxi is unmatched.

    Being able to use the liquid crystal technology invented by the Japanese to directly break the plasma technology that the Japanese are proud of, and completely establishing Samsung's position as a world-class electronic product manufacturer, was the beginning of Lee Kun-hee's global dominance.

    ¡°Then, when it comes to smartphones, there are seven or eight mobile phone manufacturers in Japan whose technology and strength are not inferior to Samsung. In the end, their combined sales are still only a fraction of Samsung¡¯s. Doesn¡¯t this show how terrible Lee Kun-hee is?

    Of course, Samsung¡¯s victory is not as simple as it seems. Without excellent strategic vision, and without starting the layout and efforts several years in advance, Li Jianxi would not have been able to defeat the Japanese so easily.

    What truly makes Samsung become the world's first-class electronics company is naturally the smartphone we are talking about now.

    In the memory of the past life, Samsung has basically not made any detours in smartphones. From the galaxynote series to the galaxys series, almost every model is a hot spot in the market. Although it also has shortcomings of one kind or another, except for Apple  In addition, Samsung is the best mobile phone, which has long been deeply rooted in the hearts of the people.

    The most important thing about why Samsung¡¯s smartphones perform so well is naturally the result of the integration of Samsung¡¯s own aesthetics, hardware, software and other strategies.

    Among them, Samsung¡¯s hardware industry chain makes even Apple envious and hateful. Even Apple¡¯s first few generations of products had to use Samsung¡¯s hardware technology. For example, Apple¡¯s CPU chips could only be manufactured by Samsung at first.  What other manufacturers do is not very satisfactory.

    There is also Samsung's camera, which is also a great tool. I dare not say that Samsung's camera has the best effect, such as exposure compensation, sensitivity, white balance, digital zoom, autofocus, color temperature fill light, etc. In many aspects, Japanese and Bao  All manufacturers in Japan have surpassed Samsung, but taken together, Samsung¡¯s cameras are number one in the industry, and only starting in 2012 will Sony gradually catch up.

    Among Xiao Qi's current Dreamstars, 40 million sets of cameras are from Samsung every year. According to the test by Fairy Company's technicians, the overall effect is indeed better than that of Ricoh and LG. Although after precise adjustment, this kind of  The difference is invisible to the outside world, but the gap is real.

    ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? out of cooperation with the Fairy Company, why Xiao Qi wants to buy Sony?

    the reason is simple.

    Samsung is about to start a sea of ????machine tactics.

    With dozens of smartphones of all sizes on the market, the demand is unprecedentedly huge. Even with Samsung¡¯s strong strength, it is impossible to sell many high-end cameras, otherwise it will be useless.

    If Samsung suddenly runs out of stock by then, what will Fairy Company do to compete with Samsung?

    It¡¯s not like people like Li Jianxi can¡¯t do such vicious things!

    He has harmed more than one manufacturer. Even though the two of them are friends in private, as the head of the Samsung Empire, once Samsung has a chance to surpass Fairy Company, he will use all means to attack Fairy Company.  Just like he had done a few times before.

    Therefore, Xiao Qicai must take precautions and resolutely not let Samsung control his own parts chain. Even if there is cooperation in parts, Samsung must not be allowed to occupy the largest share. Even if Samsung's products are cheap and good, they cannot be greedy for cheap.  !

    It¡¯s a bit sad to say that.

    If China¡¯s hardware manufacturersIf Xiao Qi has technology comparable to that of Japan, South Korea, Europe and the United States, why does Xiao Qi need to put so much effort into it?  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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