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- During the Spring Festival, some people will be particularly free, while others will be particularly busy. ¨n¨n.?.
For example, Xiaoniao.com is currently in its busiest period of the year.
Not only because the production of several variety shows must be rushed, not only because the production of "A Bite of Lancang River" needs to be completed, but also because there is a big project "Online Spring Festival Gala" that started last year!
Last year¡¯s online Spring Festival Gala was held six times in one go. It was a wonderful event and won praise from countless audiences.
?????After the entire six games, the Internet and Xiaoniao TV have been watched by a total of 100 million people. Including those who watched repeatedly afterward, there are at least 200 million views, making it a major event in the online video industry.
However, despite the liveliness of the six online Spring Festival Galas, there are still many shortcomings. And in terms of costs and profits, it is completely disproportionate. The loss is as high as 300 million yuan, a record loss for Xiaoniao.com. Record.
The audience put forward many opinions on this, but overall they are optimistic about it. At the same time, in such a close year, people often call on Xiaoniao.com to hold another online Spring Festival Gala this year.
But within Xiaoniao.com, that is, the entire online Spring Festival Gala program team last year, has already put forward its own professional opinions after the completion of the six online Spring Festival Galas.
First, holding six online Spring Festival Galas is too wasteful, and many programs feel repetitive and wasteful.
Second, the cost of the online Spring Festival Gala is too high. We should invite more second- and third-tier stars to find more interesting points in the program instead of just piling up stars.
Third, it is best to change the live broadcast on Xiaoniao.com to a paid viewing, even if it costs 5 yuan per game, this will reduce losses and increase the enthusiasm of the program team.
fourth,¡¡
???????????????????????????????? Seven or eight words so eloquently that Shen Wuyan nodded slightly, then shook his head and smiled bitterly.
The competition within Xiaoniao.com is actually very fierce now. ¨T©Á.¡´.
Which group of programs is the most popular and earns the most advertising fees. Attracting the most popularity, these are the criteria for selecting the semi-annual awards and year-end awards, and are also the criteria for judging whether future major productions can give you this program group.
For example, the program group "Bite of Tongue" is one of the trump cards of Xiaoniao.com. The allocation of funds and the freedom of projects have always been guaranteed. The people working there have high salaries and no worries at work, even though they spend most of the year wandering away. But there were no hard experiences.
There are also "The Voice of China", "If You Are the One", "The Show of Time", "The Wall Is Coming", "I Am a Singer", other documentary film crews, etc., which are also very profitable and well-paid.
The most powerful one is "China's Got Talent". Although this program is not the best in China, with their high overseas copyright income, it has suddenly become the trump card among Xiaoniao.com's trump cards. It is said that Last year, their project team¡¯s red envelopes were worth at least tens of thousands. I was so envious!
The profit created by the rookie "Run, Brother" project team is not very high, but this is a celebrity reality show that combines celebrities, games, competition, fun, laughter and other elements. But it has won huge attention, especially among teenagers and white-collar workers, and it has gained many fans.
It is for this reason that when Xiao Qi was in Hong Kong some time ago, he also heard that Xiaoniao.com was already producing a special SP movie version of "Run, Brother" program, which was broadcast in cinemas.
Xiao Qi, who knows the huge attention of "Where Are We Going, Dad" in his previous life, although he was reincarnated before the movie version of "Where Are We Going, Dad" was released, is now looking forward to what kind of box office results they will get.
If it does well at the box office, then "Run." Brothers" will receive more investment and rewards, and everyone will naturally gain both fame and fortune.
If it doesn¡¯t work, then ¡°Run, Brother¡± should be carefully reviewed.
certainly. Shen Wuyan was very supportive of this. Not only did she go to Qiao Guoer to ask for 500 screens, she also contacted Baoyu Group and urban theaters in second and third tier cities, and finally found more than 700 screens. It has reached a screening scale of 10 screens, becoming the fourth most screened film during the Spring Festival. ©Æ©Æ¨n©Æ©Ä©z.
This is also thanks to the full cooperation between Xiaoniao.com and many provincial TV stations. If local snakes like them come forward to coordinate, they will naturally get a lot of videos.
Especially Wanhui TV, the co-broadcaster of "Run, Brother", has done a great job in coordinating more than 100 screens.
Although many people in the industry think that Xiaoniao.com is kidding, audiences in small and medium-sized cities have expressed a strong desire to watch movies. This is why small and medium-sized citiesThere are so many reasons why there are so many theater chains in ??.
Back to internal competition.
A variety show group actually wants to find ways to make money and fame on movies. Isn't this a sign of fierce competition?
The online Spring Festival Gala is in such an atmosphere.
Therefore, in order to make themselves more successful, the opinions they put forward are also reasonable.
However, Shen Wuyan certainly has his own ideas.
First, regarding the issue of reducing the number of online Spring Festival Galas, Shen Wuyan also thinks that this should be done. Six consecutive shows is really not necessary. Two or three shows are enough.
Not only can you save costs, but you can also show the best programs without having to choose so many programs just to make up the numbers.
At the same time, it is not played every day, and it can also arouse people's interest in watching.
The second point is the cost issue. In order to save costs, hiring second- and third-tier stars is completely putting the cart before the horse.
¡° Xiaoniao.com¡¯s online Spring Festival gala is definitely not for a program or a gimmick, but to truly break into the holiday party market that Chinese people value most, and to become one of the top ten or even top five Spring Festival galas in China in the future.
???????????????????????????????????????????????????????????????????????¡
If you want to achieve such results, what you must do is to make the online Spring Festival Gala more famous.
How to become famous?
The best way at all times and in all countries is to constantly invite big stars and continue to produce excellent programs.
And it is inevitable to spend a lot of money on all this. It will take at least three to five years to have some effect, and it will take seven or eight years to become a habit of the audience.
Of course, not all effects will be available until 35,78 years.
The installation volume of Xiaoniao TV surged by 600,000 after the Spring Festival, which is the greatest affirmation of the online Spring Festival Gala.
So far, Xiaoniao TV has 6 million installed paying households, which is almost the number of households with cable TV installed in a small province.
When Xiaoniao TV reaches 2,000,000 households, it will be truly successful.
Therefore, in order to achieve this goal, we still have to spend a lot of money, we still have to invite the celebrities that should be invited, and at the same time, we must also dig out the most interesting and elite folk programs.
Shen Wuyan rejected the third point of charging without even thinking about it.
????????????????????????????????????????????????????????????????????????? If it is the latest European and American movies and Chinese movies that have been released, it doesn¡¯t matter if you spend money to watch them on the Internet, but if you have to spend money to watch this kind of variety show, it is purely to make yourself uncomfortable.
The reputation of Xiaoniao.com is very good. If this happens, all the previous reputation will be ruined!
¡¡
After determining the basic style, Xiaoniao.com started its activities as early as three months ago.
Why choose this time?
Because in October, the first round of eliminations for the Spring Festival Gala basically came out. Now that Xiaoniao.com invites celebrities, there is basically no need to worry about conflicts with the Spring Festival Gala.
The time left for your own selection is also relatively appropriate. After all, three months of preparation and rehearsal is enough.
This year, Xiaoniao.com still did some research in advance. Regarding last year¡¯s Spring Festival Online Spring Festival Gala program, what are the good points, who impressed you the most, what type of program do you want to see againetc., the Internet The survey is much faster and more detailed than that of print media and TV media. It takes one or two months to know the audience's preferences.
Based on this list, combined with the planning of the director team of the program team, and finally handed over to Shen Wuyan for review, the content of this year¡¯s online Spring Festival Gala was basically determined.
With last year's success, it attracted 100 million people to watch. With such ratings, even popular first-rate stars would not dare to underestimate them, let alone stars like those from Hong Kong and Taiwan who have gradually faded away. They are receiving invitations After that, basically everyone came over to talk to me in order to save my face.
There is also the folk art category of China. The top ten types of programs in last year's online Spring Festival Gala all received 1,000,000-5,000,000 yuan in incentive funding from Xiaoniao.com. This amount of money is not too much in the country, but it is still given to Giving them some support makes them more confident in passing on their skills.
??For such a program that is interesting and fun, and has a profound historical background, Xiaoniao.com also emphatically invites it.
Even if there are not many people who like it, this category that allows us to remember the high skills of our ancestors should be passed down and promoted.??
By now, the third rehearsal is basically over.
?Three online Spring Festival Galas, each with a four-hour program arrangement, everyone who has watched it said it was good.
Not only has the quality of the program reached a new level, but the rhythm of the online Spring Festival Gala has also been better controlled. This will improve year by year and attract more viewers to watch.
In fact, after New Year¡¯s Day, when some program lists were circulated, they already attracted the attention of some viewers.
During this period, the number of users applying to install Xiaoniao TV has increased significantly.
Traditional people, after all, still prefer watching TV to watching live broadcasts on the Internet! (To be continued.) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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