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Text Chapter 2736 It¡¯s the red envelope season again

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    On the third day after Xiaomiao's mobile phone was released, Xiao Qi and Yu Shanshan returned to Chengdu.

    After discussions between Yu Shanshan and the Hong Kong Stock Exchange, the listing date of Fairy Guard Company has been officially decided, which will be on the sixth day of the Lunar New Year, Thursday, February 5, the first trading day after the Spring Festival in the Hong Kong stock market.  Listed!

    The reason why we chose this time, rather than listing before the Spring Festival, is that the Hong Kong government and the Hong Kong Stock Exchange both want to get a good sign of a new year and a new atmosphere.

    So when Yu Shanshan and Xiao Qi returned to the mainland, many people in Hong Kong came to the airport to see them off, and shouted loudly, "Miss Yu, please come to Hong Kong early."

    Yes.

    Yu Shanshan also has the important task of opening the Hong Kong stock market for the first time in the 21st Lunar New Year. Everyone also hopes that this beautiful vice president of the fairy company will usher in good luck.

    Yu Shanshan has long wanted to go home. She has never been away from Xiao Xingxin for such a long time. Although she has to talk to her daughter via video from time to time, she is so far away and her daughter doesn't know what to say, so of course it is not that fun.  .

    Moreover, during the first two videos with Xiao Xingxin, Xiao Xingxin suddenly saw her mother appear on the screen in her grandmother's arms. She felt very curious and wanted to reach out and touch her mother, but she couldn't. She was so angry that she was so angry.  burst into tears.

    This crying was so intense that it almost made Yu Shanshan want to rush back to Chengdu overnight to hug her little sweetheart and comfort her.

    Now, as soon as she returns home, Yu Shanshan holds her daughter in her arms and refuses to let go, which makes Xiao Qi laugh.

    The more wives you have, the more effort you have to devote.

    He and Yu Shanshan went home and played with Xiao Xinxin for a while. Xiao Qi also went to Jia Yuwen and Xiao Xin's place to have dinner, and then returned to Huangfu Cai's villa to accompany her and Xiao Duo'er.

    The next day, I went to the homes of the remaining wives, and finally rested at Xiaoyao Martial Arts School.

    It was quite tiring in Hong Kong. Xiao Qi did not deal with any company affairs these two days and had a good rest for two days.

    In the past two days, although Xiao Qi did not go to work, he was still on WeChat on his work mobile phone and on his personal mobile phone.  But they all received a large number of requests for red envelopes.

    It suddenly dawned on Xiao Qi that it was almost the Spring Festival again!

    Compared with last year¡¯s excitement, people are still very concerned about grabbing red envelopes this year.

    After the Spring Festival.  The game of grabbing red envelopes has rapidly lost attention. It's just that in some circles of friends, people play this game from time to time, such as birthdays, happy events, etc., so there are rich people who give out red envelopes.  Its scale is far from comparable to the one or two months of the Spring Festival.

    But no one dares to underestimate the red envelope grabbing app and the huge benefits it brings to WeChat companies.

    WeChat¡¯s historic breakthrough of 100 million registered users is basically due to grabbing red envelopes, while WeChat Tenpay¡¯s users have reached 100 million, which is comparable to Xiaoyao Mall.

    Although more than half of the accounts opened by grabbing red envelopes are not used, basically only one-third of the active users are.  But at any rate, it is also a cumulative improvement in data.

    ??Besides, as early as the winter months, that is, during Christmas and New Year's Day, European and American users began to use it enthusiastically for a while.

    With the arrival of the annual Spring Festival, people using red envelopes have become active again.

    Chinese people in the Mainland, Hong Kong, Macao, Taiwan and Southeast Asia have started the game of giving out and grabbing red envelopes again.

    Especially children who have already had the holidays, whether they are junior high school students, high school students or college students, are looking forward to the annual day when they receive the New Year's money.

    When it comes to giving out red envelopes, the customs in China and Southeast Asia are definitely much more popular than in Europe and the United States.  Parents, uncles and aunts, grandparents, parents-in-law, and other elders will all give out red envelopes more or less.

    Therefore, the red envelope grabbing app that was already popular last year is still popular throughout Asia this year.

    It¡¯s only mid-January so far.  The number of red envelopes issued every day exceeds 120,000, an increase of at least 2% over the same period last year. Now it is almost the fifteenth day of the twelfth lunar month. The more the New Year atmosphere comes, the more and more red envelopes are issued.  exceeded 250,000.  It has also been significantly improved compared to last year.

    One of the important reasons for such a good situation is that smartphones are now becoming more and more popular. It is no longer like a few years ago when you could only buy iPhone, Dream Sta, and Galay S2. Not only are their production volumes insufficient, but their prices are also high.  Still very high.

    In the current smartphone market, there are many products in the price range of 2-3, with more than a dozen styles. Coupled with the addition of the six major manufacturers in mainland China, it is directlyThe price has dropped below 2 yuan, which has attracted many young people, especially high school students and college students, to buy smartphones.

    What followed was naturally an increase in the number of users opening WeChat Tenpay and an increase in the number of people opening accounts at Fairy Bank.

    Under such circumstances, WeChat Company is already seriously considering whether to launch the WeChat Mall project in advance to avoid wasting such a huge popularity.

    You can imagine that an app for grabbing red envelopes can make two to three hundred million people happy. This is an incredible situation.

    Taking advantage of this good opportunity to open the WeChat mall project in one go, it is undoubtedly a good opportunity to strike while the iron is hot.

    You know, seeing the huge sales in Xiaoyao Mall, the WeChat company has long been greedy.

    They even have more users than Xiaoyao Mall. If WeChat opens its own b2c platform, or provides a c2c platform like Taobao.com, it will be a business with unlimited potential.

    ¡°There are just a few issues that haven¡¯t been resolved yet, so they haven¡¯t taken any action.

    The first one is to operate the B2C WeChat mall by itself. Can it shake the position of Xiaoyao Mall?

    Originally, Xiaoyao Mall was the dominant player in the industry, and it had expanded its business to India, making it even richer.

    The most important thing is that WeChat Mall and Xiaoyao Mall are both members of the same family, and they cannot compete by other means. Therefore, under normal business competition, Xiaoyao Mall has begun to become a serious giant.  WeChat Mall wants latecomers to catch up. Whether the efforts and rewards are worthwhile is a question.

    The second is if you don¡¯t operate the WeChat mall yourself, but instead build a c2c platform that provides services similar to Taobao.com.  That would be a useless business.

    But how to make money is something worth exploring. After all, Taobao.com¡¯s profits have been very small for so many years, and it only started to make a little money in the past two or three years.

    So much so that Taobao.com has recently been actively planning a b2b2c Lotte Mall model to increase its profitability.  continue to expand its influence.

    What¡¯s more, how to supervise C2C buyers and sellers so that fakes and goods of substandard quality are not allowed to tarnish their reputation and evade supervision is also a very serious issue.

    Over the years, Taobao.com has had mixed reputations and reputations. The biggest reason is that counterfeit goods are rampant and supervision is weak.

    Even Taobao.com, which has been doing C2C business for so many years, is not good enough at this kind of thing, let alone WeChat, a new company that has just entered this industry.

    As a large company, the most important thing is to keep a steady pace.  You must not make a big leap forward regardless of the foundation, as this will easily lead to great hidden dangers.

    For example, the previous Nortel Networks, Sun Corporation, etc., all had this reason, which led to the final fate of bankruptcy and liquidation.

    It is precisely because so many problems have not been solved that Huangfucai decided to take his time and focus on developing and consolidating user stickiness, while waiting for business development.

    Huangfucai¡¯s thoughts have always been simple. She never pursues big profits or big company development. She just wants to make good use of her creativity.

    In addition, Huangfucai has the support of her husband Xiao Qi.  There is never a shortage of funds, let alone the direction of development. This prevents a lot of people from criticizing WeChat and Weibo companies and encouraging them to become bigger, stronger and go public.

    ??In many ways.  In fact, many companies in China are not used to going public because they are not used to the supervision of the stock market and have little sense of responsibility for shareholders and small and medium-sized investors. This is why many companies are scolded after going public.

    Under Xiao Qi¡¯s influence, Huangfucai also became accustomed to treating WeChat and Weibo companies as private family assets.  We do not pursue temporary profits, but care more about the ability to develop sustainably.

    Of course, WeChat will definitely develop as an important participant in commercial activities in the future. After all, it has a huge user base and its own payment system, which are already necessary for the development of a company.

    In fact, Xiao Qi has already discussed with his wife Little Fairy about what kind of e-commerce the WeChat company should do.

    The most suitable one for WeChat companies is the b2b2c model of Lotte Mall.

    The b2b2c model is undoubtedly the most complex model, including the relationship with suppliers, the connection with large company sellers, the interaction with buyers, and the guarantee and after-sales service between large company sellers and buyers.  Wait, we have to sort it out one by one, and we have to do a good job in planning and preparation.

    These tedious and meticulous tasks cannot be completed overnight.

      It is quite simple for WeChat Mall to do its own b2c projects. It has the foundation of Xiaoyao Mall, insider information and communication in many industries, etc., so it will not make any detours.

    Even though it is not necessary to use the same suppliers as Xiaoyao Mall, successful experiences can be learned from.

    For the operation method of c2c, you can also refer to Taobao.com.

    As for the most unfamiliar b2b project, Ma Yun waited until Taobao Mall made some achievements, and then slowly learned about WeChat Mall, so as to avoid detours.

    Generally speaking, the most important things for WeChat companies now are two things.

    The first is to retain users as much as possible, and the second is to send employees to Taobao and Xiaoyao Mall to learn, and even to poach some people from the two major companies.

    In addition, what is in front of you is the promotion of red envelope grabbing apps, and you need to pay more attention to it.

    The surge in the number of users during the Spring Festival is definitely a time to test the management level of WeChat company.

    At this time, giving users a good experience can increase user stickiness. If it is not done well, many users may be lost.

    As a big company, the most important thing is to relax after success!  (To be continued.)
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