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Text Chapter 164: Killing You Without Negotiation

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    Update time: 2012-11-30

    Although the supply of special steel in China is currently in short supply, Liu Dong's production capacity of 500,000 tons is simply a drop in the ocean compared to the national demand market. If this news is really released, it is guaranteed that the fleet that comes to pull the steel will be able to  The door of Huanya Special Steel was squeezed open.

    ¡° However, Liu Dong does not want his people to promote the production capacity of Huanya Special Steel.  Of course, he is not like these companies today, waiting for customers to come to his door with the idea that the smell of wine is not afraid of the depth of the alley.  Liu Dong, who came from a later generation, knew that doing so would eventually make Huanya Special Steel disappear from the crowd.  In later generations, there will be no companies with an annual output of two million tons of special steel. No matter how good the product is without corresponding publicity, it will only be a dead end.

    The reason why we don¡¯t advertise ourselves is because in this way, although everyone knows the output of Huanya Special Steel, the number of people who come to discuss business will definitely be mixed.  Large customers must have orders of tens of thousands of tons, but small customers may come over with dozens or hundreds of tons of special steel and then sell the special steel. Such behavior can be regarded as disrupting the normal market, although  Huanya Special Steel is not taking the initiative to disrupt this market, but the steel products of those small customers are produced by Huanya Special Steel after all, and they must be held responsible for this joint and several liability.

    Liu Dong, a steel factory, is already very high-profile at the top. If something happens, others will have more reasons to talk to Liu Dong.  At that time, a good steel plant will become a hot potato.  So what exactly are you selling to these small customers?  Still not selling it?

    The so-called visitor is a customer. Since you have advertised yourself, you have to sell to others. It is one thing for others to have small capital, but it is another thing for you to pay attention to it.  Although those small customers may not have sufficient capital now, who knows what kind of behemoths these small customers will become in the future?

    ¡°If we push back and block these small customers now, and wait until these small customers become prosperous in the future, and then look at Huanya Special Steel, there will be nothing but hatred.  Doing business means building reputation. If your reputation is gone, do you still want the company to last?

    Some people may say that in your advertisement, it is directly marked that it is only wholesale, not retail.  Huanya Special Steel will not do transactions below 10,000 tons.  Wouldn't this prevent these small customers from having the opportunity to buy special steel?

    Such a statement is pure nonsense. Although the menstrual business this year has not reached such a high level as Zheng Zhihua sang in the song "The Great Nation": One billion people, nine hundred million businesses, and another 100 million are waiting to see.  But for those who have the capital to work in the steel industry these days, no matter how small the capital is, the tenacity of those people is not comparable to that of ordinary industries.

    It¡¯s simply impossible for you to put up an advertisement so that these small customers won¡¯t take your interest.  They will try every means to establish a relationship with your people, and then convince the people in your factory to specially approve some steel. As long as one person succeeds, there will be a steady stream of others, and it will not have any effect no matter what.  That would have no benefit at all to the normal operation of Huanya Special Steel.

    Therefore, at this stage, advertising by yourself is harmful but not beneficial.  However, Huanya Special Steel must advertise itself, because the output is so large, Liu Dong cannot let the production capacity be wasted there, otherwise God will kill him.  If you can¡¯t advertise by yourself, you have to have someone do it for you.

    ¡°If Huanya Special Steel negotiates a big deal, and the target is an international company like Volkswagen.  So, those big newspapers in the central government will never be stingy with their pen and ink.  In particular, Liu Dong's Huanya Special Steel is a special steel contract signed with a large foreign group company like Volkswagen. This proves that China's technological level in this area has reached the internationally advanced level. Otherwise, why would Volkswagen choose it?  A domestic company signs a contract?  Such breaking news can greatly enhance the cohesion of the nation.

    Therefore, even if Liu Dong does not advertise by himself, countless newspapers will report on Huanya Special Steel.  And Huanya Special Steel, which is reported by these big newspapers, will have a bright halo above its head.  People who feel that they are not strong enough will never come to Huanya Special Steel to embarrass themselves.  At that time, it will be much better than spending countless words and words but still not being able to solve the fundamental problem.

    But how can we get all the central newspapers to rush to report on our company?  Then there is only one piece of sensational news.  Once there is sensational news, the central newspapers will come to publicize it one after another.

    ¡°However, a contract for just 10,000 tons of special steel will definitely not be sensational at all.  Although this contract is already very huge, there are not many very large steel companies that can complete such a contract.  What Huanya Special Steel can do, other steel companies can do the same. Under such circumstances, how can it be considered a sensation?  If you really sign a contract like this, it will only be a short text message at most, or something on the second page of a major newspaper.Although this is effective in terms of length, it does not have much effect.

    Therefore, if you want to be sensational, you must have the cooperation of the public.  Ten thousand tons of special steel is really too little.

    So, Liu Dong immediately said to Louis: "Ten thousand tons of special steel production? Louis, this is too little, not enough at all. Are you people so unconfident in our Chinese market? Look,  Looking at your Santana production line, how much profit has it provided to you Volkswagen in the past few years? I dare to predict that the biggest market for your Volkswagen in the future will definitely be China, not the current Europe and America. This is your main battlefield in the future, how will you yourself  How can you not have confidence in him?"

    At this time, Liu Dong was struck by a miracle.  But what he said is indeed true.  Twenty years later, Volkswagen's main market is indeed in China.  Although they have been strongly impacted by Japanese automobile companies, the profits they get in China are still higher than those in Europe. He is just telling the facts in advance.

    "No, we at Volkswagen do not have no confidence in the huge market of China. If we did not have confidence, how could we move our advanced Audi production lines to China and prepare to mass-produce the Audi brand? But, you have to know that any product,  In the beginning, it was impossible to rush in, as that was not in line with the principle of sales. Moreover, the pressure on funds was very high. Although our performance at Volkswagen has been booming in recent years, there is still a certain gap compared with other companies.  Companies like Daimler are actually stronger than us at Volkswagen. Therefore, it is impossible for us to invest all large sums of money in this aspect. I hope you can understand." In order to prevent Liu Dong from saying that Volkswagen has no understanding of the Chinese market.  Confidence, Louis even reported his shortcomings and said that the public's strength was not enough.

    But Liu Dong did not give Louis a chance, and continued: "Since you are so confident, you must be prepared. To be honest, the sale of 10,000 tons is really not a big deal for us at Huanya Special Steel.  And you must believe in China's purchasing power. If your Audi can make government cars, 10,000 tons of steel will not be enough for this piece alone. There are other markets, and your Audi will definitely not be unsalable in China.  You know, there is no car in China that can compete with your Audi. The high-end car market in China is dominated by your Audi family. Aren't you still able to realize this situation? "

    Hearing Liu Dong¡¯s words and thinking about the entire high-end car market in such a huge country was so tempting that even Louis couldn¡¯t help but swallow his saliva.  Although people in the public have also made such judgments, they are foreigners after all, and are far from as pleasant as what Liu Dong, a local, said.

    ¡° If it is true as Liu Dong said, 10,000 tons of steel is indeed not enough to meet the market demand.

    Thinking of this, Louis breathed a little and said: "My dear friend, according to your opinion, how much special steel do you think our Volkswagen should purchase from your company to satisfy China's high-end car market?"

    Seeing Louis like this, Liu Dong raised his hand, stretched out a finger, and said firmly: "At least 100,000 tons can meet the needs of your people. You know, our population in China is one billion.  Even if only one percent of the population can afford to buy your Audi car, that's 10 million people. And among these 10 million people, even if half of them don't have a car, that's still 5 million people. And five  Millions of high-end buyers are basically equal to the population base of a medium-sized European country. You can figure out how huge this market is."

    When hearing Liu Dong say that Volkswagen needs at least 100,000 tons of steel, people on the Volkswagen side couldn't help but think of their God silently in their hearts.  And after hearing Liu Dong's very simple, even naive algorithm.  Even the general public who have long known the approximate purchasing power of Chinese people can¡¯t help but marvel that a country with one-fifth of the world¡¯s population cannot be deduced using common sense.

    Fortunately, Louis still kept his head clear, so he said loudly: "Oh, my God. Arithmetic cannot be calculated like you do, Mr. Liu Dong. The purchase contract of 100,000 tons of special steel is really too big."  It's outrageous. You know, even in the whole of Europe, the special steel that we Volkswagen uses for Audi is about this amount a year. And you give a demand of 100,000 tons based on the Chinese market alone. This is simply  You¡¯re just kidding! And you¡¯re doing it openly, joking and robbing orders!¡±

    Seeing Louise¡¯s look like a beautiful girl being forced into a corner by a group of big men, Liu Dong couldn¡¯t help but curled his lips. It wasn¡¯t the first time that the public had been blackmailed by him. What would it matter if it happened again?  If not for the sensational effect, the devil would want to sell you so much steel!

    (Dear readers,Ladies, collecting is a virtue, doing it easily can warm others.  It's not that difficult with just a click of the mouse.  )

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