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Volume 5 1998 Volume 5 Chapter 243 New League Rules (Part 2)

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    The problem is money!  Although Qian is a bastard, there are few people who don't like this bastard.

    And although the money these bosses make from the club is not theirs, and the losses they lose are not theirs, but in any case, if they can get the same results with less money, then it can be regarded as their part of the credit.  no?  Besides, the more income the club has, the more opportunities they have to pluck out their feathers.

    Yunjia Tianyu has always been recognized as a club with the best management. Even though its annual investment is among the top in the league, it can still keep the financial deficit at a relatively low level. This is a pretty good result.  All the clubs are losing money, and the ones that can lose relatively little are basically the middle and lower-tier teams that operate on a small budget. The top teams in the league, such as Dalian, Shanghai, Beijing and other teams, are not losing money every year.  The club¡¯s financial staff will cry when they see this?

    Especially Chongqing Huanyu. Their investment last year was even larger than that of Yunjia Tianyu, but in the end they only achieved top six results. Although it brought a huge reputation to the main group behind them, this level of investment is not even for Huanyu Group.  It¡¯s too much to bear ¨C it¡¯s fine for a year or two, but what if things continue like this!

    Now that Pei Wei has raised this question, it means that he will share some of his experience in running the team - although the clubs are basically in different provinces and there is no problem of grabbing each other's financial resources, they can do this  It's really valuable at all.

    "To put it bluntly, Yunjia Tianyu's management is considered to be the best in the entire league. Last year our revenue was close to 50 million, of which 12 million was from ticket sales"

    As soon as Pei Wei said this, the bosses immediately exclaimed: It's terrible. Everyone knows that Yunjia Tianyu has a high attendance rate, but no one expected that the revenue from ticket sales could reach 12 million.  .  Nowadays, the income of each club from ticket sales is not very high. For example, the Liaoning team transferred the stadium management rights to the stadium and obtained an income of 2 million. This is relatively safe, because in 1995, when they were operating their own operations, all tickets were paid.  The income is actually only 30 because of the proliferation of counterfeit bills and increased bills.  The Beijing team is slightly better, with annual revenue of only about 5 million.  The only one that can compete with Yunjia Tianyu, Shanghai Shenhua, has a ticket revenue of nearly 10 million, but that is because their ticket prices are relatively high, coupled with the use of package ticket sales and other means, the per capita income is relatively high  The fans in Shanghai can still afford it, and their stadium is relatively large, with 80,000 people in the stadium, and they can get huge income in some key games (the above data is taken from "China Football Club Insider", which should be relatively real data  , it can be seen that even in the most prosperous period of the professional league, the income of each club was so low).

    "But the highest ticket price of Yunjia Tianyu is only 40 yuan, and the highest attendance is only 60,000 people. It is a bit shocking to be able to surpass Shanghai in terms of income.

    Yunjia Tianyu¡¯s Fengyun Stadium can theoretically achieve a revenue of around 16 million when every venue is full. Now the actual revenue can reach 12 million, which is indeed a miracle.

    ¡°The reason why we can earn such a high income from football tickets is, firstly, because of our good results, and secondly, because our club pays great attention to interaction with fans. Now there are two relatively large fan organizations in Yunjia City.  We regularly invite them to visit the club and organize some fan activities so that they will be more interested in coming to the stadium to watch games. In this regard, we also admire Shanghai Shenhua's approach. The 'Blue Devils' cheerleading team is the best in the country.  "One of the fan groups." Pei Wei looked at Mr. Yu from Shanghai with a smile.

    "Second point, we pay great attention to the situation of increased and counterfeit tickets, and have good cooperation with the Yunjia police. In Yunjia, there is no such thing as scalpers, and no one can enter the stadium to watch the game without paying.  Even my family members have to pay for tickets themselves if they want to watch the game. As long as they pay attention to this, I think the income from the tickets can be increased a lot. Mr. Zhang from Liaoning must be deeply affected by counterfeit tickets and fraud.  The third point is that our tickets are exquisitely printed and have a certain collection value. This is also an aspect. I think everyone can try them. ¡±

    Several bosses silently wrote it down. In fact, these references from Pei Wei are not of great value, because Yunjia Tianyu has a unique condition - the stadium is considered their own, and they can run it how they want.  , the income is obtained by itself, but other clubs still have to pay rent to the stadium every year.

    "The second piece is the advertisements on the chest and back. It's about 20 million. I think each club has its own approach to this, so I won't go into details." Pei Wei ignored this point. Originally, Chinese clubs  Advertising is a big part of their income, and the average small club can also earn up toUp to several million, it just depends on each individual situation.

    already.

    ¡°The third piece of income is fan-related merchandise, such as hats, jerseys, scarves, speakers and other small commodities. In addition to the dozen or so fan bars around our stadium, in addition to weekly league broadcasts, we also provide fans with daily necessities every night.  The income from broadcasting of the five major European leagues such as Serie A, Bundesliga, Premier League, and La Liga is quite good.¡±

    Hearing what Pei Wei said, the bosses all looked indifferent - how much money these things can make, the total is not enough to put an advertisement on the sleeve!

    "Do you know how much our club's income was in this area last year?" Pei Wei looked at these bosses and reported a number with a mysterious smile: "Fifteen million yuan!"

    "What?!"

    "impossible!!"

    ¡°What a joke!!!¡±

    "Bang!" Several stools fell to the ground. They were brought down by the excited bosses when they stood up. It is incredible that these small and inconspicuous commodities can earn more than the tickets.  Well!

    "So, don't underestimate the purchasing power of fans." Pei Wei said slowly: "The cost of a hat with a team logo is only five yuan, and it can be sold for twenty yuan. A scarf can cost up to ten yuan.  , but it can be sold for thirty yuan. A jersey, which costs more than twenty yuan at most, can be sold for nearly a hundred yuan Besides, what can be more profitable than this? Let's talk about the fan bar, where you can watch the game and get a Coke for five.  Yuan, not to mention the wine, who wouldn¡¯t drink some wine after watching the game? We didn¡¯t pay any money to go to the bar to watch the game. On the surface, we lost money, but even if we only ordered a Coke, we got everything back.  Yunjia is just a prefecture-level city, and all your clubs are in provincial capital cities. I think the purchasing power will only be stronger - as long as we capture the hearts of the fans and make them feel that their money is worth it, think about how many people there are in China?  How much potential spending power is there? European clubs are eager to tap into the Chinese market. There is such a big gold mine around us, why can¡¯t we develop it in advance?¡±

    Looking at the bosses who were deep in thought, Pei Wei finally came to a conclusion: "Actually, there are many ways to make money, but we just didn't think of it before! There was another piece of income that I didn't mention just now, and that was from selling players to Europe.  The total income of Recoba, Materazzi and Ballack when we introduced these three foreign players was only 1.1 million US dollars, but we sold Recoba for 3 million and Ballack for 2 million.  1.8 million. Materazzi¡¯s rental fee for half a year is 100,000. After half a year, we can still get 3 million Through the transfer of these players, we not only gain monetary benefits, but also establish relationships with these clubs.  With good cooperation prospects, this should also be a path for our Chinese clubs. Transferring Chinese players can not only improve the level of Chinese football, but also allow us to gain income. To be honest, it is definitely worth selling at the beginning.  I don't want to pay a big price, so I adopted the method of renting Hao Dong first and then buying it out. I think the transfer fee after half a year will be a good figure for Hao Dong.  , because we can completely train players ourselves and sell them, which is also a way to make money!¡±

    "No wonder Mr. Pei attaches so much importance to the training of young people. It turns out there are economic considerations!" Mr. Yi from Chongqing said sincerely.

    "Everyone here, we can ignore the issue of income now. After all, the main group is behind us - but how long can this level of support last? Are you willing to give up this powerful and prestigious position? Do it well  Club, our league will be better, and the league will be better, and the development prospects of our club will be greater! The level of Chinese football will also rise with the tide, and by then, we will become the object of worship of all fans!"

    This unprecedented first collective meeting of Chinese club bosses set the prototype for the future Chinese Football Professional League.

    Although there is actually only one rule set, and that is to control the players' income within the range that a club can bear, the far-reaching impact of this meeting was something that none of the bosses here had imagined.

    Before the professional league was actually formed, this kind of meeting was held many times. Many methods that had been proven effective in Europe began to be gradually implemented. The professionalization of the Chinese league was taking shape step by step.

    Through this meeting, various clubs reached a certain tacit understanding in private, and the entire league began to become more formalized. All clubs began to abide by one rule, which is also the biggest rule: everything must be done in a professional manner.  This is the biggest and most effective rule!

    Of course, this road is still long, very long
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