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Volume 9, 2002 Volume 9, Chapter 486: Which one is more important?

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    I think everyone should know that the biggest task of our Football Association this year is the World Cup.  "

    One day in April 2002, a meeting of all members of the Football Association was being held in the office building of the Chinese Football Association in Beijing, including the national team head coach Milutinovic of Yugoslavia and the new FIFA executive committee member, the honorary member of the Chinese Football Association.  Vice Chairman Pei Wei also came out.

    The first person to speak was naturally Chairman Xu: "The World Cup is very important and represents the overall image of our Chinese football in the world, so it will be our most important task this year. However, the league must not relax! Coach Milu is exactly  For this reason, the national team will gather in early May, is there no problem? "

    "No problem." Milu nodded: "The European League will also end at that time. Instead of letting domestic players gather together with nothing to do and waiting for overseas players to gather, it is better to let them find their form in the league And this  There is a very favorable condition for us in preparing for the next World Cup, that is, the World Cup is held in our close neighbors Japan and South Korea, which is very beneficial to us in terms of adaptation, and we do not have to worry about finding good warm-up opponents.  ¡±

    "In this regard, I'm afraid you need to discuss more with our new FIFA executive committee member Pei Wei." Xu smiled and said: "Within our Chinese Football Association, he is probably the person who is most familiar with European and South American teams.  , and he has many connections both in Europe and South America! He will definitely be able to find a suitable warm-up opponent After this meeting, he will become a consultant for the Chinese national team, which means he will become your colleague.  , I hope you can cooperate well."

    Milu shrugged his shoulders and expressed his attitude.  In the past few years, he has observed that being in charge of the Chinese national team requires more than just being able to lead the team. More importantly, he must learn to deal with people from the Football Association. Naturally, he will not be able to deal with them in this regard.  The Football Association is just a consultant, so it's no big deal.

    Pei Wei smiled slightly. He probably knew what Milu was thinking, but he had confidence in himself because he knew this coach who was called a "mysterious old man" by the Chinese media very well. This is why he was able to work with him.  The reason why he got along so well with the foreign coaches he had worked with was that from the media in his previous life, he knew the characters of these coaches almost as well as they did himself, and he knew what methods could be used to impress them.

    Let Pei Wei enter the national team.  There is not much opposition within the Football Association. First of all, this is not the first time that Pei Wei has joined the national team to help. In 1998, he and Beni were in charge of the national team, and the result was that the national team turned around, losing one and drawing one.  The miraculous performance of winning four games and drawing one in one breath under dangerous circumstances, and directly entering the World Cup finals one round ahead of schedule, is still fresh in the memory of many people.  The performance in the World Cup was definitely not bad. The Chinese team's performance in the 1998 World Cup was the best among the four Asian teams. Secondly, as Pei Wei himself said, now that he is the honorary vice president,  There is indeed an embarrassment within the Football Association. Since I can't participate in the decision-making of the Football Association, I might as well go to the national team. I still have some serious things to do, and after all, we are playing in the World Cup finals.  No one dares to guarantee the results, and entering the national team may not necessarily lead to any personal achievements, so no one can compete with Pei Wei, which directly leads to this seemingly "good job" falling on Pei Wei.

    "As for the national team, it is left to Vice Chairman Pei and Coach Milu to manage. As for the domestic league, Vice Chairman Wan is still responsible for the management, and each department performs its own duties." Xu continued: "In the past two or three years, due to the Asian  Due to the impact of the Cup, Olympic Games, World Cup and other major competitions, our league has experienced a negative growth in attendance for three consecutive years. Although this is inevitable, we cannot use this as an excuse to find new attractions to stimulate fans to watch.  At the end of the game, the league department needs to explore its potential and see if there is any better way.¡±

    "That's it. I think this situation is not limited to the Chinese league." A young staff member of the league department stood up. He pushed his eyes on the bridge of his nose and said slowly: "I have no idea about these five major European leagues.  I made some statistics on the league attendance in this year. It is basically the same as in the second half of the 1990s Although they also suffered the impact of the Olympic Games and the World Cup during this period, it is very puzzling that their attendance has not increased.  thing!¡±

    "Oh? Why do you say that?" Xu raised his eyebrows and said with interest.  Pei Wei also looked at this young man with interest.

    "Because in the past two or three years, the transfer market in the European League has been quite crazy! Real Madrid's successive introductions of Portuguese Figo and Frenchman Zidane both broke the US$50 million transfer record held by Italian Vieri.  The highest membership fee on record! Not to mention countless other transfer transactions worth tens of millions! According to the laws of market economy, such a large-scale investment by the club will definitely stimulate fans to spend money on the spot. After all, no matter who they are, when they see the football they support.The team spent huge sums of money to introduce

    I want to watch this player's performance live in the future!  But at this level, the attendance rate of the five major European leagues still has not increased significantly This can only mean one thing, they have reached a limit in terms of attendance, and it is difficult to see any significant increase!  "

    "But the five major European leagues have developed for more than a hundred years. During this long period of time, each team has basically developed people in their own city who can become fans! And our league has only just progressed.  In the ninth year, I don¡¯t think the development of Chinese fans has reached its limit. After all, an ordinary city of ours can basically reach a population of millions, and cities with such a large population are basically considered big cities in Europe!  "Pei Wei suddenly said aloud. Originally, he had not planned to say anything at the Football Association meeting, but this young man's speech aroused great interest in him. He did not expect that there would be someone in the Football Association who was so interested in European football.  People who are doing research, and they are still so young - they are probably talents recruited from the society by the Football Association some time ago.

    It was precisely because of this that he planned to discuss it with the young man: "For example, Dortmund in the Ruhr region where Dortmund is located, their city only has a population of more than 600,000, but their average attendance exceeds 60,000!  What's more, European football has a long history. Basically, any city can have a professional team, and some even have many! In China, on average, there is only one team per province!  How many people are there? Even if only one in a thousand people becomes a fan, we don¡¯t need to worry about attendance!¡±

    "That's true." The young man turned to Pei Wei, with a look of respect on his face: "What Vice Chairman Pei said is true, but we must also consider another point - when it comes to average income, we still have  Far inferior to Europe! For a middle-class family in Europe, the cost of watching the team they support may be only a small part of their income, while the annual income of a middle-class person in China may be  Above 10,000 yuan, taking Yunjia Tianyu as an example, their tickets are considered medium-priced in the league, and the price of the package is about around 500 yuan, right? "

    Pei Wei nodded, and the young man continued: "But in fact, when you go to watch the game, you will definitely not just spend the ticket! Whether it is a small flag or a loudspeaker, you have to pay a price. You will be thirsty during the game.  , of course they also have to drink a few bottles of soda, and some even buy a set of club jerseys In this way, in fact, for football, a fan may have to pay about a thousand yuan a year. This is already theirs!  One-tenth of their income, not every fan is willing to spend so much because they can watch the game for free on TV! What's more, many fans are students and they have no ability to create wealth.  "

    "That's right." Pei Wei couldn't help but nodded. It seemed that this young man really understood the laws of the market and the current economic situation: "The income level of fans is not as good as that of Europe. This is a very real problem. After all, our country's economy is still weak.  Being in the development stage, this also directly leads to the low level of fan consumption. Even the most loyal fans must first consider their own life issues - this is the habit of our Chinese people. Food is the most important thing for the people, and only when they are satisfied first  We will only consider the issue of spiritual life after we have achieved material comfort. However, I emphasize that our population advantage does not mean that we have not taken this issue into consideration. In fact, when the number increases to a certain level, it can also make up for the gap in consumption power.  After all, compared with more than half of the people in a city in Europe, our gap is quite large, so we need to develop more fans and let more people who don¡¯t care about football join the ranks of fans!  With the development of the country's economy, the people's material requirements can basically be met, and then they will naturally start to have spiritual needs! Especially young people, I believe that the charm of the world's number one movement will surely impress them, and  This World Cup will be the best opportunity!¡±

    "As long as we can achieve outstanding results in this World Cup, we will definitely cultivate a large number of new fans! As more and more fans like to watch football, more and more fans will go to watch the football live.  , the club's income will also be more and more! With more income, it can invest more in cultivating players. If there are more good players, the national team's performance will be better. If the national team's performance is better, the fans will  There will be more! This is a virtuous cycle, so I always believe that there is no difference between the league and the national team! They complement each other and are equally important!"
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