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Volume 9 2002 Volume 9 Chapter 487 League Upgrade?

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    Regarding the discussion between Pei Wei and the young man, the Football Association officials present were not impatient. Instead, they all held their breath and listened carefully to the conversation between the two. This is also the relationship between the current Football Association and Pei Wei in his previous life.  The biggest difference between the Football Association - there may still be politicians among them, but most of them can be considered to know a lot about football!  You must know that these officials are basically composed of members of the previous sports committees, and the members of the previous sports committees were basically athletes. Although these athletes who are basically less educated do not know much about market economy,  Basically, they are more or less interested in football.

    "What you said makes sense, but I can't think of anything to do with increasing attendance." The young man didn't seem to know what politeness meant, but scratched his head in distress: "No matter how many fans there are, their spending power  The problem cannot be solved in a year or two, and there are many factors involved, which cannot be solved by us. "

    "nonono. This action of mine is very cool: "Quantity can definitely replace quality within a period of time!  If a club has only tens of thousands of fans, then the average attendance at the club's home stadium may be only more than 10,000, but what happens when the number of fans increases to 100,000 or even hundreds of thousands?  Then if you don¡¯t come to watch the game, he can. Maybe one fan can only accept to pay 100 yuan a year to spend on football, then ten fans can pay 1,000 yuan!  As long as more and more fans are interested in football, attendance will not be a problem!  Now, all we have to consider is how to get more people who were not fans to join the fan industry!  "

    "Pei Wei, don't be so pretentious and tell us your thoughts!" Xu smiled and said, "We are very interested in hearing your clever ideas as the most successful club chairman! Yunjia Tianyu's average attendance has always been  It ranks first in the A-level and has not declined in all these years! Even the famous gold-medal ball market of Chengdu is now starting to slump, but Yunjia Tianyu has been able to keep the average attendance above 50,000 people!  Just announce the secret."

    "From the club's perspective, if you want to make fans loyal, you must do at least two things." Pei Wei thought for a while and organized his words: "First, let the fans have a sense of identification and belonging to the club.  I want them to think that the club belongs to this city, this province, and them! So I have always emphasized that the name of a club can be changed, for example, Yunjia Tianyu becomes Yunjia.  Tianhua or something else, but the word "Yunjia" must not be changed! The target of the fans' shouting on the field must be "Yunjia xx Team", not any other team! Second, the club must respect the fans!  There is a big gap between Chinese clubs and European clubs, because in addition to the capital injection of the groups behind them, the biggest income of European clubs comes from fans! However, the income of Chinese clubs relies more on the investment of large affiliated groups.  ! Of course, there have been big changes now, and clubs have begun to pay attention to communication with fans, but it is not enough. We Yunjia Oh, I'm sorry, Yunjia Tianyu Club has always had a tradition, that  That is, every player must sign for the fans present after training every day, and they must sign at least ten names before leaving. Otherwise, the club will fine the players. I think other clubs can learn from this and only respect each other.  , fans can have a greater sense of identification with the club!¡±

    "Well, this experience is worth learning from. Only fans are the biggest cornerstone of the league. If there are no fans to watch the game, no matter how well we do the league, it will be in vain." Xu nodded and turned to Wan Junsheng  Said: "Lao Wan, you can spread this experience when you hold a club owner meeting next time, but just disclose it to them, don't use coercive measures."

    "Understood." Wan Junsheng nodded, and then quickly jotted down a few sentences in his notebook.

    "What else?" Xu turned to Pei Wei.  asked with a smile.

    "This old Xu wants to squeeze me dry. Even if I only plan to have a false title in the Football Association for two years, there is no need to do this."  Pei Wei cursed a few times.  But he still answered: "The club is only one aspect, and our Football Association is responsible for the other aspect, which is to create momentum! Hype!"

    "Building momentum? Hype?" Many people here asked involuntarily. These two words are very unfamiliar to them.

    "Building momentum means creating a strong football atmosphere so that people who watch football and those who don't watch football can feel the attraction of football at any time. Hype means making players chased by fans like movie and TV stars.  "I admire you!" Pei Wei explained in detail: "This World Cup is an excellent opportunity. As long as our national team achieves certain good results in the World Cup - whether it is winning a game or qualifying,

    ? ? ? ? ? ? ? ? ?Even more, we have to publicize it a lotand not only after, but also before the World Cup, let everyone know that our national team and our heroes are about to go to Japan and South Korea.  Winning glory for the country They will be the pride of the people of the country!  When they return in triumph, we will receive them with a grand celebration banquet!  Use the opportunity of the World Cup to stimulate the people's enthusiasm for watching football Of course, it's up to you how to operate it specifically At the same time, the best selections after each season should also be made as large as possible to make them more influential.  Powerful media continue to report. Under such all-round bombardment, I believe that more people who do not watch football will become interested in football!  People like to be lively, so we have to make the league and national team games lively. Are we afraid that no one will come to watch?  "

    Pei Wei's words caused a lot of discussion among everyone, and the most pitiful person was probably the person in charge of the meeting minutes. The discussions between Pei Wei and the young man were often lengthy, let alone other people's speeches - this poor man  The young man's hands were almost sore.

    "To create hype, you need to have gimmicks! This year is the ninth season of the A-League. We can definitely go a step further and upgrade the league again - we can learn from the Premier League model. After the Premier League was established in 1991, their  Development.> Serie A, the world¡¯s number one league, still has the potential to surpass it! As the originator of modern football, the UK has many things we can learn from! Although the English Football Association has the least efficient football management in the world, it is full of old-fashioned and decadent football management.  institutions, but the prosperity of the Premier League has a lot to do with them! We can definitely send a team to learn about the Premier League¡¯s operating model, and then form our Chinese Super League on the basis of A-A!  !¡±

    "Chinese Super League?" Wan Junsheng objected: "Isn't it too eager for quick success? The English League established the Super League after more than a hundred years of development, and we only developed for eight years! Is it necessary to establish the Super League?  Expansion? Will blind expansion lead to a decrease in the level of competition and make the league less attractive? "

    "What Vice Chairman Wan said makes sense." Pei Wei nodded: "But you must know that we have entered the 21st century after all! Although we only have eight years of development time, what is beneficial to us is that we can use  Use doctrine, directly use the time-tested rules, so it is not a problem in this regard. After all, the information now is many times more advanced than a hundred years ago, so in terms of regularization of the league, we  It can take eight years to complete the journey that Europe has taken a hundred years! The only thing we lack now is the sense of belonging of high-level players and fans, but this can be done slowly!¡±

    After a pause, Pei Wei continued: "As for the issue of the team's level, I think it doesn't matter! Nowadays, clubs attach great importance to youth training and have achieved great results. Take Yunjia Tianyu, for example, every year our reserve team  They can provide several players who are capable of playing professional games! Their positions in the first team cannot be guaranteed at all. At this time, there are conditions for adding to the team Moreover, Vice Chairman Wan, according to what I know, these few  There are already more and more teams signing up for the second division league, right?¡±

    "That's right." Wan Junsheng nodded: "Nowadays, players in the league are replaced very quickly. Many players who have been eliminated in the top league cannot find another home to play. This has led to the desire to form a team.  It¡¯s easy to play in the second division because there are so many players! There were over thirty teams in the second division last year!¡±

    "That's right!" Pei Wei spread his hands: "Since there are so many players who can't play football, increasing the number of teams will also provide these players with a chance to get re-employment And our league only has three leagues in total.  Level, don¡¯t you think it¡¯s a little too little?¡±

    This meeting lasted for five hours, but no one present felt tired - I couldn't help it, I was so excited that I basically couldn't feel my hunger.

    In the end, this meeting finally finalized a few things, including contacting CCTV to vigorously promote the national team that is about to compete in the World Cup, and preparing to inform the Football Association of England to send a team to learn from the experience after the World Cup.

    After the meeting, Pei Wei was already thirsty after talking. Xu handed over a bottle of water. Pei Wei was not polite and took a few big sips of it.

    "By the way, what's the name of that young man? He knows a lot about economics and football." Pei Wei suddenly remembered this and asked Xu.

    "I was recruited this time. The young man is not simple. He has a master's degree in sports economics! He graduated with high scores from the Cologne Institute of Physical Education! His name is Ling Binghun." Xu replied.
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